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All Journal Journal of Management and Business Review Jurnal Kesehatan Jurnal Pengabdian kepada Masyarakat Nusantara Intervensi Komunitas: Jurnal Pengabdian Masyarakat International Journal of Digital Entrepreneurship and Business (IDEB) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Accounting and Finance Management (JAFM) Media Riset Bisnis & Manajemen kawanad
astarini, dyah
Fakultas Ekonomi & Bisnis, Universitas Trisakti
Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Pemasaran Kreatif dalam Meningkatkan Kelayakan Bisnis: Studi Kasus Siswa Pesantren Entrepreneur Global Cahaya Nubuwwah Insani Purwakarta Astarini, RR Dyah; Roosmalina, Anita; Dizar, Shafrani; Humam, Aldo; Anindita, Mutia; Hendrizal, Hendrizal
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.370

Abstract

The FEB-Usakti Community Service Team (PKM) conducted training on contemporary marketing strategy implementation at Islamic Entrepreneur Boarding School (IEBS) Global Cahaya Nubuwwah Insani, Purwakarta. Forty-one participants (26 females, 15 males) attended training sessions covering mentoring, skill development, social media advertisement creation, and facilitated discussions. Preparatory activities included surveys, coordination meetings, module development, and partner coordination. The PKM activities occurred on 15–16 March 2025, from 9:00 AM to 1:30 PM. Participants completed pre-test and post-test assessments to measure material comprehension. Results showed participants recognized modern marketing significance and the necessity of social media advertising. During training, participants demonstrated enthusiasm while learning to create social media advertisements. They acknowledged that social media utilization expands consumer reach, reduces operational costs, and enhances business efficiency. Participants grasped that marketing serves as the fundamental concept of business feasibility and expressed that training proved beneficial and met their expectations. Future PKM activities should build upon previous initiatives, ensuring continuity between teams and participants. The outcome includes intellectual property rights in copyright form.  
Co-Authors Abnuri, Aslih Adiati Pratomo, Luki Alimmuddin, Aniq Amalia, Anisah Z Amaliah, Anisah Z Anindit, Mutia Anindita Denis, Mutia Anindita, Mutia Arwini Sumardi Curry, Khirstina Dewi ANGGRAENI Hendrizal Hendrizal Humam, Aldo Lestari, Desy Sekar Luki Adiati Pratomo Magfiroh, Magfiroh Marneta Ekaputri Noor, Ice Nasyrah Oktaviana Matusin, ina Powel Hartono Pratama, Chikal Adi Reniati Karnasi Renny Risqiani Roosmalina, Anita Shafrani Dizar Simanjuntak, Lydia Rosintan Sumardi, Arwini Wahyuni Rusliyana Sari Yusron Adi Utomo