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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat Inovasi Jurnal Bisnis Kompetitif Jurnal Pengabdian Masyarakat Bangsa Eko dan Bisnis: Riau Economic and Business Review
Maswir, Mulyadi
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Strategi Pengembangan Ekonomi Digital Berkelanjutan di Pekanbaru: Integrasi Teknologi, UMKM, dan Inklusi Keuangan Maswir, Mulyadi
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 3 (2025): Peran Kualitas Pelayanan, Kepemimpinan, dan Pengawasan dalam Meningkatkan Kepu
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i3.559

Abstract

The transformation of the digital economy has become a driving force for regional economic growth in Indonesia, including in Pekanbaru, the economic center of Riau Province. This study aims to explain, analyze, and develop a strategic model for sustainable digital economic development based on technology integration, MSME empowerment, and financial inclusion. A mixed-methods approach was employed, combining surveys of 250 MSMEs with in-depth interviews involving 15 key informants from local government, financial institutions, and business associations. Quantitative data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS), while qualitative data were analyzed thematically. The findings show that digital technology integration has a significant positive effect on business efficiency, market expansion, and MSME adaptability. Financial inclusion particularly digital financing access and financial literacy acts as a mediating variable that strengthens the relationship between technological adoption and sustainable digital economy development. Additionally, local government policy support and public-private partnerships enhance the inclusivity of the digital economy ecosystem. The conceptual model developed illustrates the synergistic relationship between technology, MSME capacity, and financial inclusion in achieving digital economic sustainability.
DAMPAK REKRUTMEN SISTEM EMPLOYEE REFERRAL DALAM MEMBANGUN LOYALITAS KARYAWAN BARU DI SEKTOR PERBANKAN Mulyadi Maswir; Iskandar Iskandar; Yogie Rahmat
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2952

Abstract

The high employee turnover rate among new employees in the first year of employment is one of the critical challenges of human resource management today. This study aims to empirically test the impact of the Employee Referral program (internal recommendation) on the loyalty of new employees in the banking sector. Using a causal associative quantitative approach, data were collected through a Likert-scale structured questionnaire from 60 respondents who were new employees from the referral recruitment channel. The sampling technique used was purposive sampling, and the data were analyzed using a simple linear regression method assisted by SPSS software. The results of the hypothesis testing (t-test) showed that the Employee Referral program had a positive and significant effect on the loyalty of new employees. The results of the coefficient of determination analysis (R2) confirmed that this internal recommendation program contributed 41.5% to the variation in loyalty of new employees. These findings theoretically support the concepts of Realistic Job Preview Theory and Social Exchange Theory, where the accuracy of pre-employment information and positive moral burden can accelerate adaptation while building affective commitment. Practically, this study recommends that HR formalize the referral system digitally while maintaining selection objectivity to secure loyalty from the initial recruitment stage
Co-Authors Asnahwati asnahwati asnahwati, asnahwati Aziz, Andi Abdul Hendrayani, Hendrayani Iskandar Iskandar Rizqi Fakhri Syafrina, Nova Syahsudarmi, Siti Teuku Reza Kurniawan Yogie Rahmat