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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat Inovasi Jurnal Pengabdian Masyarakat Bangsa Eko dan Bisnis: Riau Economic and Business Review
Maswir, Mulyadi
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Strategi Pengembangan Ekonomi Digital Berkelanjutan di Pekanbaru: Integrasi Teknologi, UMKM, dan Inklusi Keuangan Maswir, Mulyadi
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 3 (2025): Peran Kualitas Pelayanan, Kepemimpinan, dan Pengawasan dalam Meningkatkan Kepu
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i3.559

Abstract

The transformation of the digital economy has become a driving force for regional economic growth in Indonesia, including in Pekanbaru, the economic center of Riau Province. This study aims to explain, analyze, and develop a strategic model for sustainable digital economic development based on technology integration, MSME empowerment, and financial inclusion. A mixed-methods approach was employed, combining surveys of 250 MSMEs with in-depth interviews involving 15 key informants from local government, financial institutions, and business associations. Quantitative data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS), while qualitative data were analyzed thematically. The findings show that digital technology integration has a significant positive effect on business efficiency, market expansion, and MSME adaptability. Financial inclusion particularly digital financing access and financial literacy acts as a mediating variable that strengthens the relationship between technological adoption and sustainable digital economy development. Additionally, local government policy support and public-private partnerships enhance the inclusivity of the digital economy ecosystem. The conceptual model developed illustrates the synergistic relationship between technology, MSME capacity, and financial inclusion in achieving digital economic sustainability.
Co-Authors Asnahwati asnahwati asnahwati, asnahwati Aziz, Andi Abdul Fachri, Rizqi Hendrayani, Hendrayani Syafrina, Nova Syahsudarmi, Siti Teuku Reza Kurniawan