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Consumer Behavior Analysis In Shopping Decisions During The Covid-19 Pandemi Besse Faradiba; Indrayani Indrayani
Economos : Jurnal Ekonomi dan Bisnis Vol 5 No 3 (2022): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Shopping decision is a process that starts from problem recognition and evaluates it to choosing the product that best suits oneself. This study aims to analyze the behavior of consumers who online (X1) or offline shopping (X2) as an independent variable that simultaneously effect the choice of purchase decision (Y) as the dependent variable during the covid 19 period. This research method use primary data in the form of a questionnaire. distributed to 50 respondents who frequently shopped both online and face to face during the Covid-19 pandemic. Testing the effect of independent variables on the dependent variable using multiple linear regression analysis techniques with SPSS. The results showed that the R box is 94.7%, which means that online shopping and direct shopping simultaneously had a positive effect on purchase decisions by 94.7%, while the remaining 5.3% is influenced by other variables not examined.

ANALASIS FAKTOR AL-SAMAN AL-ADL TERHADAP KEPUTUSAN PEMBELIAN SEMBAKO PASAR KARIANGO KABUPATEN PINRANG Besse Faradiba; Hannani
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 2: September 2023
Publisher : Bajang Institute

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Abstrak Al-saman Al-adl (harga yang adil) merupakan sesuatu kesepakatan mengenai transaksi jual beli barang atau jasa dimana kesepakatan tersebut diridhoi oleh kedua belah pihak dalam akad, baik sedikit, lebih besar, atau sama dengan nilai barang atau jasa yang ditawarkan oleh pihak penjual kepada pihak pembeli.Penelitian ini menggunakan pendekatan kuantitatif dan dalam mengumpulkan data menggunakan kuisioner yang dibagikan kepada responden. Adapun teknik analisis data yang digunakan yaitu metode komputasi dan statistik yang berfokus pada analisis statistik, matematik atau numerik dari kumpulan data. Hasil penelitian ini menunjukkan al-saman al-adl memiliki pengaruh yang signifikan terhadap keputusan pembelian berdasarkan pengujian regresi linear berganda yang dilakukan pada uji parsial didapatkan al-saman al-adl berpengaruh signifikan terhadap keputusan pembelian sebesar 33,2% dan 17.2% dan uji simultan sebesar 50,5% Kata Kunci: al-saman, al-adl, Keputusan Pembelian

Pendampingan Penyusunan Business Plan bagi Pelaku Industri Kue Karasa di Kecamatan Cempa Kabupaten Pinrang: Assistance in the Preparation of a Business Plan for Karasa Cake Industry Players in Cempa District, Pinrang Regency Darwis Darwis; Besse Faradiba; I Nyoman Budiono
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 3 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i3.4756

Small Micro Enterprises (SMEs) significantly contribute to the national economy, especially home industries. However, many business people still need to have a written business plan. This training activity aims to increase the knowledge and skills of Karasa cake industry players in making business plans. The target of the activity is the Karasa cake industry players who are members of the Karasa industrial center in Cempa District, Pinrang Regency. The training is delivered using participatory methods such as lectures, interactive discussions, and assistance in preparing business plan proposals. The pre-test and post-test measured participants' understanding of the business plan. The results of the training achieved were that the output of this activity was to provide knowledge for home industry players to develop the Karasa cake business by entering a broader market, and the outcome of this activity was that the Karasa cake industry had skills in making business planning proposals.

Analysis Of The Influence Of Work Motivation, Work Environment And Job Stress On Employee Performance Of National Food Retail Companies Eva Yuniarti Utami; Heri Susanto; Sunarto; Besse Faradiba; Loso Judijanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1923

The purpose of this study is to examine the potential effects of work environment, motivation, and stress on employee performance. All of the participants in this study are employees. The saturation sampling strategy is employed in this study. The study's sample comprised one hundred participants. In this study, the methods of gathering data were observation and questionnaires. To make inferences about the issue being researched, the data gathered from the completed questionnaire is subsequently processed and examined with the aid of data processing techniques. Multiple regression analysis, descriptive testing, classical assumption testing, and data quality testing are all used in this study's data analysis methodology. The following findings are derived from the data that was gathered and examined using a multiple linear regression model: Employee performance is influenced by the workplace. Employee performance is influenced by work motivation. The impact of job stress on employee performance is zero. Workplace motivation, work atmosphere, and job stress all affect how well employees perform.

SOSIALISASI PERENCANAAN MANAJEMEN INVESTASI KEUANGAN PADA MAHASISWA PERGURUAN TINGGI Dharmawan, Donny; Budiarto, Balla Wahyu; Mentalita, Hotma; Ginting, Jenni Veronika Br; Faradiba, Besse
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3274

Perencanaan manajemen investasi keuangan adalah cara mengelola keuangan dengan bijaksana agar tercapai tujuan keuangan yang diinginkan. Adanya perencanaan manajemen investasi keuangan yang baik membuat pendapatan yang diperoleh tidak akan sia-sia karena pengeluaran yang tidak terukur. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah melakukan sosialisasi tentang pentingnya edukasi perencanaan manajemen investasi keuangan pada Mahasiswa Perguruan Tinggi Kota Medan. Kegiatan pengabdian kepada masyarakat ini memakai bentuk komunikasi dalam bentuk sosialisasi. Sumber data yang dipakai dalam mengisi kegiatan pengabdian kepada masyarakat ini menggunakan sumber data sekunder melalui buku-buku bacaan yang berkaitan tentang perencanaan manajemen investasi keuangan. Hasil pengabdian kepada masyarakat ini menghasilkan suatu sosialisasi tentang pentingnya edukasi perencanaan manajemen investasi keuangan pada Mahasiswa Perguruan Tinggi Kota Medan menggunakan financial check list.

SOSIALISASI SISTEM MANAJEMEN PENYIMPANAN DOKUMEN DI RUMAH IBADAH Dharmawan, Donny; Indajang, Kevin; Ariani, Dian; Umaima, Umaima; Faradiba, Besse
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3275

Tujuan dari kegiatan pengabdian kepada masyarakat ini untuk mensosialisasikan sistem manajemen penyimpanan dokumen di Rumah Ibadah Kota Medan. Metode kegiatan yang digunakan dalam kegiatan pengabdian masyarakat ini dalam bentuk sosialisasi. Tahapan kegiatan pengabdian masyarakat ini dimulai dengan penyampaian materi dan diakhiri diskusi dengan para peserta pengabdian masyarakat untuk mengetahui sejauh mana tingkat pemahaman pengarsipan non-digital. Kegiatan sosialisasi sistem manajemen penyimpanan dokumen di Rumah Ibadah Kota Medan berjalan lancar sehingga pengelola gereja dapat mengarsip data yang masih bersifat non-digital. Sistem arsip non-digital juga mengarsipkan data iuran bulanan jemaat yang diberikan dan dicatat secara manual dengan metode pembukuan.

ANALISIS STUDI KELAYAKAN BISNIS USAHA WARALABA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI MAKASSAR M.M, Besse Faradiba
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 5 No. 1 (2021): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v5i1.712

ABSTRAKPenelitian ini bertujuan untuk mengetahui dan menganalisis kelayakan investasi pengembangan usaha Alpokatkocok_Duobig sebelum menjalankan usaha untuk meminimalisirkan resiko kedepannyaÂ , dengan menggunakan metode analisis kelayakan pada aspek pasar pemasaran, aspek manajemen sumberdaya manusia, aspek teknis dan teknologi, aspek hukum, aspek keuangan berupa Analisa kelayakan investasi payback period (PP), Benefit Cost Ratio (BCR), Net Present Value(NPV) dan Internal Rate of Return (IRR) untuk mencari tingkat bunga. Pada penelitian ini teknik sampling yang digunakan dalam penentuan sampel adalah non random sampling dan convenience sampling dengan kuota atau proporsionalÂ Berdasarkan dengan Analisa kelayakan bisnis di peroleh hasil Payback Period lebih cepat dari umur ekonomis pengembalian modal. BCR yang menunjukkan memberikan keuntungan, NPV bernilai positif lebih besar dari tingkat bunga yang telah di tetapkan sehingga usaha ini layak untuk di jalankan. Kemudian untuk dalam segi pemasaran dimana citra merek terdapat pengaruh positif terhadap keputusan pembelian, diperlukan penelitian lanjutan untuk mengetahu variable lain yang mempengaruhi keputusan pembelian pada studi kelayakan bisnis ini.Kata-kata kunci: Analisis Payback Period,Internal Rate of Return,Â Net Present Value.

Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.

Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.

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