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All Journal Journal of Business, Management, and Accounting International Journal of Business Economics (IJBE) Journal of Economics and Business UBS Jurnal Kewarganegaraan ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Yayasan Cita Cendikiawan Al Khwarizmi SIGMA: Information Technology Journal International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Jurnal Pelita Ilmu Jurnal Pelita Manajemen Jurnal Lentera Pengabdian Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Kewirausahaan GLOBAL: Jurnal Lentera BITEP Jurnal Pelita Pengabdian Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Kuwat Riyanto
Universitas Pelita Bangsa
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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Pengaruh Store Atmosphere, Price Discount dan Sales Person Terhadap Implusive Buying Aprilino Anlian, Dava; Riyanto, Kuwat
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.1044

Abstract

The purpose of this study was to examine the effect of store atmosphere, price discount, and sales person on impulsive buying on Indomaret consumers. This research includes descriptive quantitative research, with the form of a causal relationship because this research aims to determine the causal relationship between variables. The method used is quantitative method. The population in this study were all people who had bought or shopped in the city of Bekasi Indomaret, so the nature of the population was non-probability sampling, and in this study the sample taken by researchers was 100 respondents. Data collection techniques using questionnaires and literature studies. in this study, data processing tools were used in the form of computer software, namely the SmartPLS (Partial Least Square) version 3.0 program. The analysis method used is outer model analysis (convergent validity, discriminant validity, and reliability test (Cronbach's alpha and composite reliability)), inner model analysis (R-Square value test), and hypothesis testing. The results of this study are Variable Store Atmosphere has no effect on Impulsive Buying, Variable Price Discount has a positive and significant effect on Impulsive Buying, Variable Sales Person has a positive and significant effect on Impulsive Buying, and Variable Store Atmosphere, Price Discount, Sales Person has a positive effect on and Impulsive Buying.
Pengaruh Brand Ambassador, Promosi dan Harga Terhadap Keputusan Pembelian Sintia, Arna; Riyanto, Kuwat
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.1085

Abstract

The purpose of this study was to determine the effect of brand ambassadors, promotions, and prices on consumer purchasing decisions at Kopi Kenangan in North Cikarang. This type of research uses descriptive and verification methods which are carried out through data collection in the field. The research location was carried out in North Cikarang, precisely at Kopi Kenangan. The population is non probability sampling, so the technique for taking respondents is incidental. The sample used in this study was 100 people, namely all customers who visited Kopi Kenangan in North Cikarang and had purchased coffee or drinks sold at Kopi Kenangan outlets. The data collection used in this study was a questionnaire whose score was determined using a Likert scale. The data analysis method uses SmartPLS which is carried out in 3 (three) stages, including outer model analysis, inner model analysis, and hypothesis testing. The results of the study show that brand ambassadors  have a significant effect on purchasing decisions. Meanwhile, promotions have a significant influence on purchasing decisions. Brand ambassador, promotion, and price variables have an effect of 47.6%, where the remaining 52.4% is influenced by other variables outside of this study.
Pengaruh Brand Image, Content Creator, dan Social Media Terhadap Keputusan Pembelian Santoso, Devira; Riyanto, Kuwat
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.1092

Abstract

This study aims to find out how the influence of brand image, content creator and social media on purchasing decisions (a case study on skincare somethink). By using a quantitative method, data from this study were collected from consumers or users of some think skincare products. The sampling technique uses a non-probability sampling technique with purposive sampling category, so there are 70 respondents. The analytical method used in this research is data/instrumet quality test, data quality test and hypothesis testing with the help of smartPLS 3.0 software as a tool to analyze this research. The results of this study indicate that all independent variables namely brand image, content creator and social media have a positive and significant effect on purchasing decisions. The results of the structural model evaluation test show the R-Square value of 0.681 or 68.1% of the purchasing decision variable which is influenced by brand image, content creator and social media variables. While the remaining 31.9% is influenced by other variables not used in this study.
Pengaruh Brand Personality, Brand Love dan Brand Image Terhadap Brand Advocacy Rahmawati, Oktaviya; Riyanto, Kuwat
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.1101

Abstract

This study aims to find out how brand personality, brand love and brand image influence brand advocacy (a case study on wardah cosmetics reviewers in the female daily forum). By using a quantitative method, data from this study were collected from consumers or users of some think skincare products. The sampling technique used a non-probability sampling technique with purposive sampling category, namely 108 respondents. The analytical method used in this study is data/instrument quality testing, data quality testing and hypothesis testing with the help of smartPLS 3.0 software. The results of this study indicate that there are only 2 independent variables namely brand love, brand image which have a positive and significant effect on brand advocacy. The results of testing the structural model evaluation are the R-Square value of 0.843 or 84.3% of the brand advocacy variable which is influenced by brand personality, brand love and brand image variables. While the remaining 16.7% is influenced by other variables not used in this study.
Co-Authors Ahmad Bukhori Muslim Ahmad Bukhori Muslim Aji Saputra, Aji Alan Nuari Ali Akbar Maulana Raja Sanjani Ananda Miftahul Alfikri Aprilino Anlian, Dava Astri Kartini Dewi, Dian Kartika Dian Sulistyorini Wulandari Elsye Fatmawati Fachrial Banyu Asmoro Fathurohman Fathurohman Heriyanti, Sinta Sundari Kustina, Lisa Muhamad Fachan Muhamad Syahwildan Nurelisah, Siti Hazar Pasaribu, Wydhya PURWANTI PURWANTI Rahayu , Rossalia Urip Rahmawati, Oktaviya Reza Rizky Ramadhan Roby Sutrisna Rokhim, Lisna Nur Santoso, Devira sarwo edy Satinah, Satinah Sintia, Arna Suriyanti Suriyanti Suwandi Suwandi Tan, Emmelia Wibowo, Edi Tri Wiyanto Wulandari, Dian Sulistyorini Yohanes Bosco Riando Yuan Badrianto Yulia Andiyani