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All Journal Journal of Business, Management, and Accounting International Journal of Business Economics (IJBE) Journal of Economics and Business UBS Jurnal Kewarganegaraan ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Yayasan Cita Cendikiawan Al Khwarizmi International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Jurnal Pelita Ilmu Jurnal Pelita Manajemen Jurnal Lentera Pengabdian Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Kewirausahaan GLOBAL: Jurnal Lentera BITEP Jurnal Pelita Pengabdian Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences
Kuwat Riyanto
Universitas Pelita Bangsa
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Journal : Review: Journal of Multidisciplinary in Social Sciences

 1 
Experiential Marketing’s effect on Customer Loyalty with Customer Satisfaction as Intervening Variabel Riyanto, Kuwat; Nurelisah, Siti Hazar; Purwanti, Purwanti
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 12 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i12.690

Abstract

This study aims to analiyze the effect of experiential marketing on customer loyalty with customer satisfaction as an intervening variabel among MS Glow customers in Cikarang. The research adopts an associative approach with 91 respondents selected through purposive sampling. Data were analyze using the SmartPls method. The results show that experiential marketing positively influences customer satisfaction, which subsequently impacts customer loyalty. Furthermore, cutomer satisfaction significantly mediates the relationship between experiential marketing and customer loyalty. This study underscores the importance of effective experiential marketing strategies to enhance customer loyalty by improving customer satisfaction.
The Influence of Brand Image and Celebrity Endorsers on Sales of Skincare Products The Originote Rokhim, Lisna Nur; Riyanto, Kuwat
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 03 (2024): February 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i03.273

Abstract

This research aims to analyze the influence of brand image and celebrity endorsers on sales of The Originote skincare products. The research uses quantitative methods with respondents who are consumers of The Originote. Data was collected through questionnaires and analyzed with SmartPLS. The research results show that there is a significant influence of celebrity endorsers on sales of The Originote skincare products. There is a significant influence of brand image on sales of The Originote skincare products. The celebrity endorser and brand image variables are able to explain variations in sales of The Originote skincare products. The conclusion of this research is that celebrity endorsers and a positive brand image have a big influence in attracting consumer buying interest which ultimately can increase sales of The Originote skincare products.
Co-Authors Ahmad Bukhori Muslim Aji Saputra, Aji Alan Nuari Alan Nuari, Alan Ali Akbar Maulana Raja Sanjani Ananda Miftahul Alfikri Aprilino Anlian, Dava Astri Kartini Dewi, Dian Kartika Elsye Fatmawati Fachrial Banyu Asmoro Fathurohman Fathurohman Heriyanti, Sinta Sundari Kustina, Lisa Muhamad Syahwildan Nurelisah, Siti Hazar Pasaribu, Wydhya PURWANTI PURWANTI Rahayu , Rossalia Urip Rahmawati, Oktaviya Roby Sutrisna Rokhim, Lisna Nur Santoso, Devira Satinah, Satinah Sintia, Arna Suriyanti Suriyanti Sutrisna, Roby Suwandi Suwandi Tan, Emmelia Wibowo, Edi Tri Wulandari, Dian Sulistyorini Yuan Badrianto Yulia Andiyani