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Febriani, Erna
Universitas Esa Unggul
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Sosialisasi Peran Media Komunikasi Dalam Proses Pembelajaran Di Era Digital Bagi Sekolah Swasta Di Pedalaman Nurmala, Nurmala; Febriani, Erna; Nur, Syurya Muhammad; Nurhasanah, Nurhasanah; Junaidi, Junaidi
Lebah Vol. 18 No. 4 (2025): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v18i4.329

Abstract

Perkembangan teknologi telah mempengaruhi segala aspek kehidupan manusia pada segala bidang termasuk dalam bidang pendidikan, Salah satu yang sangat berperan dalam proses pembelajaran adalah media komunikasi digital. Para dewan guru dapat memanfaatkan media komunikasi digital untuk membuat materi pembelajaran secara menarik sesuai dengan perkembangan zaman. Selain mempermudahkan komunikasi dengan setiap warga belajar di Sekolah juga dapat menjadi sarana yang membantu guru dalam menyusun materi Rencana Pelaksanaan Pembelajaran (RPP), sebagai referensi atau membuat presentasi materi yang menarik minat siswa dalam proses belajar. Hal ini juga dapat meningkatkan pemahaman guru dan siswa terhadap pemanfaatan media komunikasi secara positif terutama dalam kegiatan pembelajaran. Namun berbeda dengan sekolah Negeri ataupun sekolah swasta yang berada di perkotaan yang sudah maju, sekolah swasta di desa atau pedalaman belum sepenuhnya mampu bersaing dalam bidang teknologi terutama media komunikasi karena kurangnya fasilitas media teknologi dan jaringan internet yang memadai untuk mengakses informasi dan pembuatan materi melalui media digital di sekolah ataupun saat praktek penggunaan media digital di kelas, selain itu keterbatasan sumber daya guru dalam bidang teknologi juga menjadi hambatan dalam pemanfaatan media teknologi digital. Dengan demikian sangat penting melakukan sosialisasi dan edukasi terkait peran media komunikasi digital dalam proses pembelajaran bagi Guru di SMP Swasta Malem Diwa Cot Bada yang merupakan salah satu sekolah swasta di pedalaman Aceh Utara. Selain itu juga dapat mengajak pemerintah atau semua pihak untuk berperan dalam  meningkatkan kapasitas guru terhadap teknologi digital secara berkala demi kemajuan dunia pendidikan khususnya di daerah pedalaman. Kegiatan sosialisasi ini dilakukan secara mandiri dan kolaborasi antara Dosen dari Universitas Esa Unggul Jakarta dan Dosen dari STAI Ar-Ridho Bagansiapiapi. Kegiatan sosialisasi mencakup survey lokasi, sosialisasi dan edukasi secara langsung serta evaluasi di SMP Swasta Malem Diwa
Strategi Komunikasi Digital Yuki Anggia dalam Membangun Personal Brand di Instagram Utami, Veronika Desi Ratna; Febriani, Erna
Jurnal Dakwah dan Komunikasi Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i2.14570

Abstract

This study aims to analyze the digital communication strategy carried out by a travel blogger Yuki Anggia in building a personal brand based on the concept of Mass self-communication associated with the eight laws of personal branding by Montoya and Vandehey through Instagram social media. To answer this problem, the researcher uses a post-positivism paradigm, with a qualitative approach. The research method used by the researcher is a type 3 case study by examining multiple cases and a single unit of analysis, with elements of communicator studies. The data source of this study was obtained through in-depth interview techniques with key informants and informants who will provide information to the researcher. The data collection technique used by the researcher is primary data obtained from observations of Yuki Anggia's Instagram content uploads and secondary data through literature that has discussed digital communication strategies and personal brands before. The theory used as a reference in analyzing Yuki Anggia's digital communication strategy is the concept of Mass self-communication by Manuel Castells. The focus of this study is how Yuki Anggia's digital communication strategy in building a personal brand on Instagram uses the concept of Mass self-communication based on self-generated, self-directed and self-selected aspects. The results of the study indicate that the research subjects have implemented the three elements of the digital communication strategy Mass Self-communication associated with the eight laws of personal branding. One finding is the personal value element contained in the self-generation element in building a positive image on their Instagram social media accounts. This research is expected to contribute to the implementation of digital communication strategies. Its relevance can be used as a guide for content creators and travel bloggers in improving their digital communication in building their personal brands.
Shifting roles of public relations professionals in artificial intelligence technology era: Case study of XY PR and digital agency Erna Febriani; Guntur Eko Saputro; Riedho Dharmawan; Shellie Paola Chelsie
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1585

Abstract

The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives a shift in the role of Public Relations professionals in the communications industry. This study aims to analyze the shift in the role of public relations professionals in dealing with the development of artificial intelligence technology in the public relations profession. The theory used is technological determinism and the role of public relations. The method used in this study is a case study with data collection techniques in the form of interviews and literature studies. The results of the study show that in the era of artificial intelligence, there has been a shift in the role of public relations professionals from the four conventional PR roles to the role of gatekeepers and validators. PR is required to have digital communication competencies and ethical behavioral principles in using artificial intelligence technology.
Corporate Social Responsibility Strategies of PT Sumber Alfaria Trijaya Tbk in Maintaining the Company's Image Muhladin, Hildan; Febriani, Erna
Journal of Communication and Public Relations Vol. 4 No. 2 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1050042202510

Abstract

Corporate Social Responsibility represents a corporate commitment to improve social welfare and environmental sustainability that is beneficial to the institution and society. In public relations practice, CSR is often utilized as a strategic approach to improve and maintain corporate image. This study aims to examine the CSR strategies and tactics carried out by PT Sumber Alfaria Trijaya Tbk and to identify obstacles encountered in their execution. Adopting post-positivst paradigm, this research employs a descriptive qualitative method with a case study design. Data research was collected through in-depth interviews and analyzed using data reduction, data display and conclusion drawing techniques. The findings show that PT Sumber Alfaria Trijaya Tbk execute its CSR initiatives based on the Triple Bottom Line framework of profit, people and planet. Profit-oriented strategy conducted through Alfamart Care program, which focuses on donation fundraising, good donation, and blood donation event. People-oriented organized through Alfamart Smart and Alfamart SMEs, which provide education scholarship and facilitate marketing promotion for Small and Medium Enterprises using Alfamind Application. Planet-oriented strategy is carried through Alfamart Clean and Energy, emphasizing plastic reduction campaigns and tree-planting activities to support environmental conservation and disaster mitigation. However, the implementation of CSR faces challenges, especially ineffective communications channel that limit the dissemination of innovation-related information to heterogenous publics. This study underscores the critical role of CSR generate sustain reputational value rather than symbolic event only.
Pelatihan Penggunaan Media Digital Dalam Komunikasi Pemasaran Produk UMKM Kelurahan Semanan Jakarta Salman, Salman; Siregar, Ballian; Febriani, Erna
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.36867

Abstract

Abstract:  The use of digital media in marketing communications for goods and services is a necessity, given the rapid development of information technology. However, many Micro, Small, and Medium Enterprises (MSMEs) have not yet optimally utilized digital media due to limited knowledge and skills in managing digital marketing communications. This community service activity aims to improve the understanding and ability of MSMEs in utilizing digital media as a means of product marketing communications. The service implementation method is carried out through training and mentoring activities held face-to-face in the Semanan Village Hall, Kalideres District, West Jakarta. The activity stages include the presentation of digital marketing communication concepts and theories, interactive discussions, and simple practices for developing marketing communication messages through digital media. The results of the community service show that the training participants demonstrated enthusiasm and active participation throughout the activity, both through question and answer sessions and discussions. Although some participants already had digital media accounts, these accounts had not been optimally utilized due to limited abilities in designing effective marketing messages. After participating in the training, participants gained a better understanding of digital marketing communication strategies and demonstrated readiness to utilize digital media more actively in marketing their MSME products.Abstrak: Pemanfaatan media digital dalam kegiatan komunikasi pemasaran produk barang dan jasa merupakan sebuah keniscayaan seiring dengan pesatnya perkembangan teknologi informasi. Namun demikian, masih banyak pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) yang belum memanfaatkan media digital secara optimal akibat keterbatasan pengetahuan dan keterampilan dalam pengelolaan komunikasi pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan pelaku UMKM dalam memanfaatkan media digital sebagai sarana komunikasi pemasaran produk. Metode pelaksanaan pengabdian dilakukan melalui kegiatan pelatihan dan pendampingan yang dilaksanakan secara tatap muka di Aula Kelurahan Semanan, Kecamatan Kalideres, Jakarta Barat. Tahapan kegiatan meliputi pemaparan konsep dan teori komunikasi pemasaran digital, diskusi interaktif, serta praktik sederhana penyusunan pesan komunikasi pemasaran melalui media digital. Hasil pengabdian menunjukkan bahwa peserta pelatihan menunjukkan antusiasme dan partisipasi aktif selama kegiatan berlangsung, baik melalui sesi tanya jawab maupun diskusi. Meskipun sebagian peserta telah memiliki akun media digital sebelumnya, akun tersebut belum dimanfaatkan secara optimal karena keterbatasan kemampuan dalam merancang pesan pemasaran yang efektif. Setelah mengikuti pelatihan, peserta memperoleh pemahaman yang lebih baik mengenai strategi komunikasi pemasaran digital dan menunjukkan kesiapan untuk memanfaatkan media digital secara lebih aktif dalam memasarkan produk UMKM mereka.     
Adaptive and Innovative Behavior of Public Relations Officers During the COVID-19 Crisis: Formulating the 5C Model Vardiansyah, Dani; Delliana, Santi; Evelina, Lidya Wati; Febriani, Erna
Scriptura Vol. 15 No. 2 (2025): DECEMBER 2025 (In Press)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.2.%p

Abstract

The Covid-19 pandemic disrupted the operational stability of businesses across sectors, forcing Public Relations Officers (PROs) to adapt and innovate rapidly to sustain organizational resilience. This study investigates PRO behavior within organizations ranging from micro, small, and medium enterprises (MSMEs) to national-level institutions, focusing on how communication practitioners navigated crisis-induced uncertainty. Informants were purposively selected PROs who directly managed organizational communication during the pandemic, and data were gathered through in-depth interviews conducted between 2021 and 2022. The urgency of this study lies in the limited empirical documentation of PRO behavioral patterns across organizational scales during COVID-19, despite the pandemic serving as a stress test for crisis communication capacity. Using a postpositivist paradigm and qualitative case study approach, this research employed the Kübler-Ross Change Curve as an analytical indicator to map adaptive and innovative responses. Findings reveal seven behavioral phases: shock, denial, frustration, depression, experiment, innovation decision, and integration; supported by five strategic endeavors: alignment building, communication enhancement, motivation ignition, capability development, and knowledge sharing. The study offers conceptual novelty through the proposed 5C Formula for Adaptation and Innovation, in which changing the paradigm and creating new habits represent adaptive stages. At the same time, creative approaches, channel optimization, and collaborative agreements constitute the innovation stages. This formula contributes an integrative framework for understanding PRO crisis behavior and offers practical guidance for future organizational communication strategies in prolonged disruptive conditions.
Co-Authors Abdurahman . Alfira, Alyannida Andrariladchi, Herdi Arifin Saleh Harahap Aurora Amira Cahyaningrum, Dian Erisa Nurmala Dani Vardiansyah Delliana, Santi Diani, Septi Bela Edy Budi Harjono, Edy Budi Erfiningsih, Erfiningsih Erick Pentury Evelina, Lidya Wati Fajarina, Fajarina Fotriyodi, Rivon Guntur Eko Saputro Handayani, Anita Dwi Harlinda Syofyan Hendrawan, Belinda Bilqiis HENI OKTAVIA Herdi Andrariladchi Hong, Thao Ikbal Rachmat Junaidi Junaidi Lisa, Yeslyn Mantika, Mariana Evi Maulana, Robik Muhladin, Hildan Nisa, Mahwar Alfan Nugroho, Ayub Aji Nur, Syurya Muhammad Nurhasanah Nurhasanah Nurhayati, Kristina Nurlinda, Bellina Dwi Nurmala Nurmala Oktafiani Oktafiani, Oktafiani Pradisti, Stefhanny Pratiwi, Sanita Prawira, Muhammad Saripudin Rahmadina, Syafira Fitria Ramli, Muh. Ruslan Riedho Dharmawan Salman Salman Sanjaya, Makroen Sari, Maria Dinda Shellie Paola Chelsie Susanto, Ratnawati Susanto, Ratnawati Tobing, Lidya Agatha Lumban Utami, Veronika Desi Ratna Widyawati, Windi Wijaya, Sophian Hadi Yolanda, Yona Dwi Yosheila, Yosheila