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All Journal Jurnal ASPIKOM Jurnal Pengabdian Masyarakat AbdiMas International Journal of Community Service Learning Communicare : Journal of Communication Studies Avant Garde Jurnal Dakwah dan Komunikasi ASPIRATION Journal LEBAH Jurnal Indonesia Sosial Teknologi Komunikologi: Jurnal Ilmiah Ilmu Komunikasi PKM Maju UDA JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Febriani, Erna
Universitas Esa Unggul
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Shifting roles of public relations professionals in artificial intelligence technology era: Case study of XY PR and digital agency Febriani, Erna; Saputro, Guntur Eko; Dharmawan, Riedho; Chelsie, Shellie Paola
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1585

Abstract

The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives a shift in the role of Public Relations professionals in the communications industry. This study aims to analyze the shift in the role of public relations professionals in dealing with the development of artificial intelligence technology in the public relations profession. The theory used is technological determinism and the role of public relations. The method used in this study is a case study with data collection techniques in the form of interviews and literature studies. The results of the study show that in the era of artificial intelligence, there has been a shift in the role of public relations professionals from the four conventional PR roles to the role of gatekeepers and validators. PR is required to have digital communication competencies and ethical behavioral principles in using artificial intelligence technology.
SOSIALISASI PERAN MEDIA KOMUNIKASI  DALAM  PROSES PEMBELAJARAN DI ERA DIGITAL BAGI SEKOLAH SWASTA Nurmala, Nurmala; Febriani, Erna; Nur, Syurya Muhammad; Nurhasanah, Nurhasanah; Junaidi, Junaidi
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 1 (2025): Special Edition
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/535y7535

Abstract

Technological developments have influenced all aspects of human life in all fields, including education. One of the things that plays a very important role in the learning process is digital communication media. Teacher councils can utilize digital communication media to create interesting learning materials in line with current developments. Apart from making it easier to communicate with every student in the school, it can also be a tool to help teachers in preparing Learning Implementation Plan (RPP) material, as a reference or making presentations of material that attracts students' interest in the learning process. This can also increase teachers' and students' understanding of the positive use of communication media, especially in learning activities. However, unlike state schools or private schools in advanced urban areas, private schools in villages or remote areas are not yet fully able to compete in the field of technology, especially communication media, due to the lack of technological media facilities and adequate internet networks to access information and create material through media. digital media at school or when practicing using digital media in class, apart from that, limited teacher resources in the field of technology also become obstacles in utilizing digital technology media. Thus, it is very important to carry out outreach and education regarding the role of digital communication media in the learning process for teachers at Malem Diwa Cot Bada Private Middle School, which is one of the private schools in the interior of North Aceh. Apart from that, we can also invite the government or all parties to play a role in increasing teachers' capacity for digital technology on a regular basis for the advancement of the world of education, especially in rural areas. This socialization activity was carried out independently and in collaboration between lecturers from Esa Unggul University, Jakarta and lecturers from STAI Ar-Ridho Bagansiapiapi. Outreach activities include location surveys, direct outreach and education as well as evaluation at the Malem Diwa Cot Bada Tanggaan Private Middle School, North Aceh.
Sosialisasi Peran Media Komunikasi Dalam Proses Pembelajaran Di Era Digital Bagi Sekolah Swasta Di Pedalaman Nurmala, Nurmala; Febriani, Erna; Nur, Syurya Muhammad; Nurhasanah, Nurhasanah; Junaidi, Junaidi
Lebah Vol. 18 No. 4 (2025): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v18i4.329

Abstract

Perkembangan teknologi telah mempengaruhi segala aspek kehidupan manusia pada segala bidang termasuk dalam bidang pendidikan, Salah satu yang sangat berperan dalam proses pembelajaran adalah media komunikasi digital. Para dewan guru dapat memanfaatkan media komunikasi digital untuk membuat materi pembelajaran secara menarik sesuai dengan perkembangan zaman. Selain mempermudahkan komunikasi dengan setiap warga belajar di Sekolah juga dapat menjadi sarana yang membantu guru dalam menyusun materi Rencana Pelaksanaan Pembelajaran (RPP), sebagai referensi atau membuat presentasi materi yang menarik minat siswa dalam proses belajar. Hal ini juga dapat meningkatkan pemahaman guru dan siswa terhadap pemanfaatan media komunikasi secara positif terutama dalam kegiatan pembelajaran. Namun berbeda dengan sekolah Negeri ataupun sekolah swasta yang berada di perkotaan yang sudah maju, sekolah swasta di desa atau pedalaman belum sepenuhnya mampu bersaing dalam bidang teknologi terutama media komunikasi karena kurangnya fasilitas media teknologi dan jaringan internet yang memadai untuk mengakses informasi dan pembuatan materi melalui media digital di sekolah ataupun saat praktek penggunaan media digital di kelas, selain itu keterbatasan sumber daya guru dalam bidang teknologi juga menjadi hambatan dalam pemanfaatan media teknologi digital. Dengan demikian sangat penting melakukan sosialisasi dan edukasi terkait peran media komunikasi digital dalam proses pembelajaran bagi Guru di SMP Swasta Malem Diwa Cot Bada yang merupakan salah satu sekolah swasta di pedalaman Aceh Utara. Selain itu juga dapat mengajak pemerintah atau semua pihak untuk berperan dalam  meningkatkan kapasitas guru terhadap teknologi digital secara berkala demi kemajuan dunia pendidikan khususnya di daerah pedalaman. Kegiatan sosialisasi ini dilakukan secara mandiri dan kolaborasi antara Dosen dari Universitas Esa Unggul Jakarta dan Dosen dari STAI Ar-Ridho Bagansiapiapi. Kegiatan sosialisasi mencakup survey lokasi, sosialisasi dan edukasi secara langsung serta evaluasi di SMP Swasta Malem Diwa
The Phenomenon of Fear of Missing Out Instagram Social Media in Generation Z in the 2024 Presidential Election Risma Ilahi, Widya; Febriani, Erna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1257

Abstract

In the current digital era, Instagram is not only a place to share personal moments but also a political arena where individuals participate in discussions, campaigns, and other political activities. This research aims to understand the phenomenon of Fear of Missing Out (FoMO) on social media, Instagram, among Generation Z during the 2024 presidential election using Alfred Schutz's phenomenological theory. This research employs the phenomenological method, where data collection techniques used are interviews, observations, and documentation. The study uses an interpretive paradigm to allow the researcher to observe and understand the meanings, values, and behaviors of Generation Z in using Instagram to spread campaign tweets and even comment during the 2024 presidential election. The results of this research show that Generation Z feels a greater desire to use Instagram during the presidential election period. FoMO is a common experience among the informants, particularly related to the fear and anxiety of missing out on important information or discussions happening on Instagram during the 2024 presidential election. The FoMO experienced by the informants indicates a pressure to always stay up-to-date with the latest information, which can negatively impact the informants.
Transformation of the Role and Competence of Public Relations in Using Artificial Intelligence Technology Paola Chelsie, Shellie; Febriani, Erna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.1264

Abstract

This research aims to determine the transformation of the role and competence of the Akarsana public relations agency in using the ChatGpt application to run PR programs. This research uses qualitative descriptive analysis with a case study approach. This research was conducted at the Akarsana Public Relations Agency. Data collection techniques were carried out using interviews, observation and documentation. The results of this research show that the use of ChatGpt supports Akarsana PR to transform from conventional PR to digital PR in the era of Industrial Revolution 4.0 and Society 5.0. With ChatGpt as an innovation, PR Akarsana can make it easier to do research and copywriting. ChatGpt also helps Akarsana's PR role as a bridge between companies and institutions or society to the public. Apart from that, Akarsana's current PR competencies must also be supported by new AI-based PR competencies so that Akarsana PR can transform optimally in the era of Industrial Revolution 4.0 and Society 5.0.
Strategi Komunikasi Digital Yuki Anggia dalam Membangun Personal Brand di Instagram Utami, Veronika Desi Ratna; Febriani, Erna
Jurnal Dakwah dan Komunikasi Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i2.14570

Abstract

This study aims to analyze the digital communication strategy carried out by a travel blogger Yuki Anggia in building a personal brand based on the concept of Mass self-communication associated with the eight laws of personal branding by Montoya and Vandehey through Instagram social media. To answer this problem, the researcher uses a post-positivism paradigm, with a qualitative approach. The research method used by the researcher is a type 3 case study by examining multiple cases and a single unit of analysis, with elements of communicator studies. The data source of this study was obtained through in-depth interview techniques with key informants and informants who will provide information to the researcher. The data collection technique used by the researcher is primary data obtained from observations of Yuki Anggia's Instagram content uploads and secondary data through literature that has discussed digital communication strategies and personal brands before. The theory used as a reference in analyzing Yuki Anggia's digital communication strategy is the concept of Mass self-communication by Manuel Castells. The focus of this study is how Yuki Anggia's digital communication strategy in building a personal brand on Instagram uses the concept of Mass self-communication based on self-generated, self-directed and self-selected aspects. The results of the study indicate that the research subjects have implemented the three elements of the digital communication strategy Mass Self-communication associated with the eight laws of personal branding. One finding is the personal value element contained in the self-generation element in building a positive image on their Instagram social media accounts. This research is expected to contribute to the implementation of digital communication strategies. Its relevance can be used as a guide for content creators and travel bloggers in improving their digital communication in building their personal brands.
Co-Authors Abdurahman . Alfira, Alyannida Andrariladchi, Herdi Aurora Amira Cahyaningrum, Dian Erisa Nurmala Chelsie, Shellie Paola Dharmawan, Riedho Diani, Septi Bela Edy Budi Harjono, Edy Budi Erfiningsih, Erfiningsih Erick Pentury Fajarina Fajarina, Fajarina Fotriyodi, Rivon Guntur Eko Saputro Handayani, Anita Dwi Harahap, Arifin Saleh Harlinda Syofyan Hendrawan, Belinda Bilqiis HENI OKTAVIA Herdi Andrariladchi Hong, Thao Ikbal Rachmat Junaidi Junaidi Lisa, Yeslyn Mantika, Mariana Evi Maulana, Robik Nisa, Mahwar Alfan Nugroho, Ayub Aji Nur, Syurya Muhammad Nurhasanah Nurhasanah Nurhayati, Kristina Nurlinda, Bellina Dwi Nurmala Nurmala Oktafiani Oktafiani, Oktafiani Paola Chelsie, Shellie Pradisti, Stefhanny Pratiwi, Sanita Prawira, Muhammad Saripudin Rahmadina, Syafira Fitria Risma Ilahi, Widya Ruslan Ramli, Ruslan Sanjaya, Makroen Sari, Maria Dinda Susanto, Ratnawati Susanto, Ratnawati Tobing, Lidya Agatha Lumban Utami, Veronika Desi Ratna Widyawati, Windi Wijaya, Sophian Hadi Yolanda, Yona Dwi Yosheila, Yosheila