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All Journal Almana : Jurnal Manajemen dan Bisnis Innovative: Journal Of Social Science Research Indonesian Journal of Multidisciplinary on Social and Technology Science and Education Journal GEMAH RIPAH: Jurnal Bisnis Jurnal Pengabdian Tri Bhakti Jurnal Manajemen dan Bisnis (Performa)
Hamidah, Syifa Fauziah
Universitas Langlangbuana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Customer Loyalty Pada Air Minum Dalam Kemasan Le Minerale 600ml Sebagai Dampak Dari Brand Image Dan Green Packaging Delvian Putra Kusmajaya; Syifa Fauziah Hamidah; Adi Praptika Jaya
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9414

Abstract

Industri air minum dalam kemasan (AMDK) di Indonesia mengalami pertumbuhan sangat pesat seiring meningkatnya kesadaran masyarakat terhadap pentingnya konsumsi air minum yang aman dan berkualitas. Kebutuhan air minum bersih terus meningkat sementara akses terhadap air minum perpipaan yang layak masih terbatas di berbagai wilayah, mendorong tingginya permintaan terhadap produk AMDK dan menjadikan industri ini sebagai salah satu segmen yang paling dinamis dan kompetitif di Indonesia.. Le Minerale sebagai salah satu merek AMDK terkemuka di Indonesia perlu mempertahankan dan meningkatkan loyalitas konsumennya di tengah ketatnya persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan Green Packaging terhadap Customer Loyalty konsumen Le Minerale 600ml. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif dan verifikatif. Pengumpulan data dilakukan melalui kuesioner dengan Skala Likert kepada 85 responden mahasiswa aktif S-1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Langlangbuana. Analisis data meliputi analisis deskriptif, analisis jalur (path analysis), uji korelasi, uji determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa Brand Image Le Minerale berada dalam kategori baik, Green Packaging berada dalam kategori cukup baik, dan Customer Loyalty berada dalam kategori baik. Secara parsial, Brand Image maupun Green Packaging masing-masing berpengaruh positif dan signifikan terhadap Customer Loyalty. Secara simultan, keduanya bersama-sama memberikan pengaruh positif dan signifikan terhadap Customer Loyalty
PENGARUH GREEN PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION LE MINERALE 600 ML DI ALFAMART KARAPITAN Rival Aditiya; R. Ela Sulastri; Syifa Fauziah Hamidah
ECONOMOS Vol 6 No 02 (2026): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v6i02.2919

Abstract

Tujuan dari riset ini yaitu mengkaji dampak Green Perceived Quality serta Brand Image terhadap Repurchase Intention pembeli Le Minerale 600 ml di Alfamart Karapitan, baik terpisah ataupun bersamaan. Pendekatan kuantitatif bermetode deskriptif sekaligus verifikatif diaplikasikan lewat path analysis. Angka 100 responden ditentukan lewat rumus Lemeshow dan teknik accidental sampling untuk menjaring data primer melalui kuesioner skala Likert lima poin, yang selanjutnya diolah memanfaatkan SPSS. Kategori baik diperoleh pada masing-masing variabel Green Perceived Quality, Brand Image, dan Repurchase Intention berdasarkan temuan analisis deskriptif. Seluruh indikator terbukti valid melalui uji validitas (r hitung > r tabel sebesar 0,196), serta semua variabel dipastikan reliabel lewat uji reliabilitas (nilai Cronbach's Alpha melampaui 0,6). Koefisien jalur senilai 0,225 dengan sumbangsih pengaruh 10,8% dimiliki oleh Green Perceived Quality terhadap Repurchase Intention, sementara koefisien jalur sebesar 0,458 dengan total kontribusi 26,7% dicatatkan oleh Brand Image. Efek signifikan secara bersama-sama dihasilkan oleh kedua variabel tersebut terhadap Repurchase Intention dengan besaran R Square 0,375 (F = 29,055; Sig. < 0,001). Angka ini menunjukkan bahwa porsi 37,5% dari variasi Repurchase Intention dipengaruhi oleh kombinasi kedua variabel tersebut, lalu sisa 62,5% ditentukan oleh faktor lain di luar model riset.
The Role of Satisfaction with Life and Fear of Missing Out as Predictors of Problematic Social Media Use and Problematic Smartphone Use Among Generation Z Syifa Fauziah Hamidah; Lindi Utami Marquerette; Roro Arinda Reswanti Julian Pratama
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3000

Abstract

The rapid growth of social commerce platforms, particularly TikTok Shop, has increased the intensity of social media and smartphone use among Generation Z, which may lead to problematic patterns of digital behavior. This study aims to examine the role of satisfaction with life and fear of missing out (FOMO) as predictors of problematic social media use and problematic smartphone use among Generation Z TikTok Shop users. This research employs a quantitative approach using a survey method involving Generation Z respondents who actively use TikTok Shop. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that satisfaction with life has a significant effect on problematic social media use and problematic smartphone use, while fear of missing out (FOMO) is also found to have a significant effect on both forms of problematic digital behavior. These findings suggest that individual psychological well-being and digital motivational factors play an important role in shaping the intensity and patterns of social media and smartphone use among Generation Z. This study contributes theoretically to the understanding of psychological factors influencing problematic digital behavior and provides practical implications for enhancing digital well-being among social commerce platform users.
The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design Roro Arinda Reswanti Julian Pratama; Rezi M. Taufik Permana; Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2797

Abstract

Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypotheses. The research focus is on understanding how Muslim consumers respond to negative online reviews as well as how religious factors may influence their responses to post-purchase behavior. This research is expected to provide insight for business practitioners in designing more effective review management and marketing strategies for the Muslim market, as well as providing a theoretical contribution to the understanding of the relationship between consumer reviews, religiosity, and post-purchase behavior.
Co-Authors Adi Praptika Jaya Dani Ramdani, Dani Delvian Putra Kusmajaya Diandra Dealova Hambali, M. Shany Lindi Utami Marquerette Lindi Utami Marquerette Lindi Utami Marquerette Lutfi Wasi Marquerette, Lindi Utami Nazwa Putri Nabilla Permana, Rezi M. Taufik Permana, Rezi Muhamad Taufik R. Ela Sulastri Reswanti J.P., Roro Arinda Rezi M. Taufik Permana Rinjani, Diliya Mariam Rival Aditiya Roro Arinda Reswanti Julian Pratama Satyawisudarini, Inne Sondari, Tanty Wasi, Lutfi Wawan Hermawan