Articles
<![CDATA[The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya ]]>
<![CDATA[Selen Anggereyani]]>;
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Muammar Rinaldi]]>;
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Adek apriyandi]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December ]]>
Publisher : <![CDATA[Outline Publisher ]]>
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DOI: 10.61730/ojma.v3i2.154
<![CDATA[This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya. The research population that will be used in this research is all customers who made purchases at the company during the 2021 period, totaling 173 customers. By using the Slovin formula with an error rate of 5%, a total sample of 121 respondents was obtained. The results of partial hypothesis testing show consumer satisfaction has a significant effect on consumer loyalty. The results of partial hypothesis testing show service quality has a significant effect on consumer loyalty. The results of simultaneous hypothesis testing show that Consumer Satisfaction, Service Quality has a effect on consumer loyalty. The result of the coefficient of determination shows that 56% which means that the Consumer Loyalty variable can be explained by the Consumer Satisfaction and Service Quality variables. The conclusions from the results of this study indicate that partially Customer Satisfaction has a significant effect on Consumer Loyalty. Service Quality has a significant effect on Consumer Loyalty. Simultaneously, Customer Satisfaction and Service Quality have a significant effect on Consumer Loyalty.]]>
<![CDATA[Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada Café Kokoro ]]>
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Putri Wahyuni]]>;
<![CDATA[Muammar Rinaldi]]>
<![CDATA[ Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan Januari 2025 ]]>
Publisher : <![CDATA[Yayasan Cita Cendikiawan Al Kharizmi ]]>
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DOI: 10.47709/jumansi.v7i1.5233
<![CDATA[Latar belakang: Cafe telah menjadi pusat pertemuan sosial dan telah menjadi integral dari budaya perkotaan modern di seluruh dunia. Dalam persaingan yang semakin ketat di industri ini, penting bagi pemilik bisnis cafe untuk menciptakan pengalaman yang memuaskan bagi pelanggan mereka. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Desain Eksterior dan Cita Rasa Terhadap Keputusan Pembelian Pada Cafe Kokoro. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dalam penelitian ini adalah Cafe Kokoro. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini menggunakan rumus Slovin dan berjumlah 150 responden. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan F, dan uji koefisien determinasi (R2). Hasil penelitian: Hasil dari uji t menunjukkan bahwa variabel Desain Eksterior 16,076 > ttabel 1,655 dan variabel Cita Rasa tidak berpengaruh dan signifikan terhadap Keputusan Pembelian Pada Cafe Kokoro dimana thitung 2,644 > ttabel 1,655. Hasil dari uji F menunjukkan bahwa Fhitung 156,293 > Ftabel 2,34 yang berarti variabel bebas yaitu Desain Eksterior dan Cita Rasa secara serempak berpengaruh terhadap variabel terikat yaitu Keputusan Pembelian pada Cafe Kokoro. Hasil uji koefisien determinasi (R2) menunjukkan bahwa 68% variabel Keputusan Pembelian pada Cafe Kokoro dipengaruhi oleh variabel Desain Eksterior dan Cita Rasa, sedangkan sisanya sebesar 32% dijelaskan oleh pengaruh faktor lain Kesimpulan: Cafe Kokoro diharapkan dapat mempertahankan ruang eksterior yang luas agar pelanggan dapat bergerak leluasa demi kenyamanan pelanggan seperti mengatur jarak antar meja serta menggunakan furnitur berbahan alami untuk mendukung konsep Jepang sehingga pelanggan tetap memilih cafe Kokoro sebagai tempat pilihan utama berkumpul]]>
<![CDATA[Analisis Determinasi Keberhasilan Usaha Pada Multiguna Forklift ]]>
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Muammar Rinaldi]]>;
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Putri Wahyuni]]>
<![CDATA[ Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan Januari 2025 ]]>
Publisher : <![CDATA[Yayasan Cita Cendikiawan Al Kharizmi ]]>
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DOI: 10.47709/jumansi.v7i1.5240
<![CDATA[Latar belakang: Manusia sebagai makhluk hidup ekonomi memiliki naluri dalam memenuhi kebutuhannya untuk bertahan hidup dan selalu berambisi sehingga mendorong semakin berkembangnya pula ilmu pengetahuan dan teknologi sebagai alat atau media untuk memenuhi kebutuhan hidupnya. Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Motivasi Berwirausaha dan Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yaitu data yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan data sekunder. Data primer diperoleh dari hasil penyebaran kuesioner kepada responden, data sekunder diperoleh dari data dan kepustakaan yang berkaitan dengan masalah yang dibahas. Dalam penelitian ini yang menjadi populasi adalah pelaku usaha forklift pada Forklift Serbaguna sebanyak 30 responden. Dengan menggunakan sampel jenuh maka jumlah sampel yang diperoleh sebanyak 30 responden. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian: Hasil penelitian menunjukkan bahwa Motivasi Berwirausaha dan Pengetahuan Berwirausaha memiliki pengaruh positif dan signifikan terhadap Keberhasilan Bisnis pada Forklift Serbaguna. Kesimpulan: Sebagai kesimpulan, kebijakan moneter memainkan peran penting dalam menentukan suku bunga dan menjaga stabilitas ekonomi. Bank sentral perlu mempertimbangkan kondisi ekonomi yang lebih luas dan mengadopsi pendekatan yang fleksibel dan responsif terhadap perubahan ekonomi domestik dan global.]]>
<![CDATA[PROMOTING SOCIAL WELFARE FOR SMES: A CASE STUDY IN MEDAN TEMBUNG ]]>
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Muammar Rinaldi]]>;
<![CDATA[Irma Herliza Rizki]]>
<![CDATA[ International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025 ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/irpitage.v5i1.3148
<![CDATA[This study evaluates the economic welfare of respondents in the Medan Tembung region with a focus on poverty levels and their implications for the economic conditions. The research analyzes factors such as the number of dependents, monthly income, access to basic services, and market conditions to understand their impact. The findings indicate that the number of dependents and monthly income significantly affect respondents' financial stability, with those having higher dependents and lower income experiencing greater economic pressure. The balance between income and expenditure is also a concern, with many respondents facing financial deficits. Access to basic services such as health insurance (BPJS) and education plays a crucial role in maintaining financial stability, although some respondents still lack full access to these services. Market instability, especially rising prices of essential goods, directly impacts respondents' economic conditions. Protecting price stability is key to safeguarding community welfare. Appropriate policy measures are needed to enhance economic welfare in Medan Tembung, including the development of financial education programs and price stabilization policies. This research provides a deep understanding of the economic challenges faced by respondents in this area and highlights the need for effective policy interventions to improve welfare and reduce economic disparities.]]>
<![CDATA[The Influence of Marketing Mix on Buying Decisions at Dunia Dolls Stores Medan ]]>
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June ]]>
Publisher : <![CDATA[Outline Publisher ]]>
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DOI: 10.61730/ojma.v2i1.128
<![CDATA[This study aims to determine the effect of products on purchasing decisions in the world of dolls, determine the effect of prices on purchasing decisions in the world of dolls, and determine the effect of products and prices on purchasing decisions in dolls world The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 716 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 88 respondents. The results showed that the product and price partially had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results showed that the product and price simultaneously had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results of this study are supported by the value of R square (R2), which means that product and price have an influence on purchasing decisions. While the rest is influenced by other factors that come from outside this research model such as location, product design, price discount, service, loyalty, satisfaction, service and other variables.]]>
<![CDATA[Analysis of Service Quality and Customer Satisfaction on Customer Loyalty ]]>
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Zulkarnain Siregar]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June ]]>
Publisher : <![CDATA[Outline Publisher ]]>
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DOI: 10.61730/ojma.v2i1.129
<![CDATA[This study aims to determine the effect of Service Quality on Customer Loyalty at Jhon Electro, to determine the effect of Customer Satisfaction on Customer Loyalty at Jhon Electro, to determine the effect of Service Quality and Customer Satisfaction on Customer Loyalty at Jhon Electro. The research population that will be used in the study are all customers who made purchases at the company during the 2020 period as many as 173 customers. By using the Slovin formula with an error rate of 5%, the total sample size is 121 respondents. The results showed that Service Quality and Customer Satisfaction partially had a positive and significant effect on Jhon Electro's customer loyalty. The results showed that Service Quality and Customer Satisfaction simultaneously had a positive and significant effect on Jhon Electro's customer loyalty. The results of this study are supported by the value of R square (R2) which means that Service Quality and Customer Satisfaction have an influence on Customer Loyalty. While the rest is influenced by other factors that come from outside this research model such as price discounts, advertising, customer behavior, price, location and other variables.]]>
<![CDATA[The Effect of Price and Location on Successful Business Sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan ]]>
<![CDATA[Chandra, Stanley]]>;
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December ]]>
Publisher : <![CDATA[Outline Publisher ]]>
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DOI: 10.61730/ojma.v2i2.133
<![CDATA[This study aims to determine the effect of Price and Location either partially or simultaneously on Successful Business sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan. This research uses descriptive and quantitative methods. The population in the research were all consumer on 2022 with unknown total. A total sample was 120 consumers with a tolerable error rate of 5%. The sampling technique with nonprobability sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Successful Business = 22,992 - 0,199 + 0,714 + e. The results showed that the Price partially had a negative and significant effect on the successful business sale Warung Nasi Soto Tebo, with a tcount > ttable, which was 3.207 > 1.9804 and with a significant level of 0.002 < 0.05. Location partially have positive and significant effect on the successful business sale Warung Nasi Soto Tebo, with tcount > ttable, namely 8.510 > 1.9804 and with a significant level of 0.000 < 0.05. Based on the results of simultaneous hypothesis testing, it is known that the results of the -F test show that the Price and Location variables simultaneously affect the Successful Business, with Fcount > Ftable, namely 64.403 > 3.07 and with a significant value of 0.000 < 0.05. The amount of R Square is 0.524 or 52.4%, which means that the Price and Location affect the successful Business by 52.4% and the remaining 47.6% is influenced by other factors not examined in this study. ]]>
<![CDATA[The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan ]]>
<![CDATA[Chen, Michael]]>;
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.85
<![CDATA[The primary objective of this study is to investigate how social media influencers and the ambiance of Café T1311 Medan impact customers' purchasing decisions. This research falls under the category of quantitative research. The research population comprised Café T1311 Medan customers, and a sample of 100 respondents was chosen using accidental sampling methods. Data collection involved the use of questionnaires, interviews, and the examination of relevant documents. Subsequently, the collected data was processed and analyzed using multiple linear regression analysis. The findings demonstrated that both Social Media Influencers (X1) and Café Atmosphere (X2) had a positive and significant partial and combined effect on Purchasing Decisions (Y). The results of the coefficient of determination (R2) test suggest a relationship between the variables Social Media Influencers (X1) and Café Atmosphere (X2) and Purchase Decisions (Y) at Café T1311 Medan. Café T1311 Medan is expected to continue utilizing Social Media Influencers (X1) as a promotional tool for the café and to sustain the café atmosphere (X2). This involves maintaining various aspects of café facilities, ensuring cleanliness, and periodically updating the café's interior design in alignment with emerging trends. These efforts aim to create a comfortable and enjoyable dining experience for consumers.]]>
<![CDATA[THE INFLUENCE OF E-WORD OF MOUTH AND E-COMMERCE ON CONSUMER DECISIONS IN CHOOSING THE INDRIVE ONLINE TRANSPORTATION APPLICATION (CASE STUDY OF MARINDAL I, PATUMBAK I DISTRICT) ]]>
<![CDATA[Michael Gho]]>;
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v2i1.114
<![CDATA[The development and progress of information technology has now penetrated the field of transportation to facilitate human activities. With the increasing need for fast and easy transportation, online transportation service businesses using applications have emerged. The use of technology in the transportation sector provides convenience in ordering, time and cost efficiency, making it a distinct advantage for online transportation service providers compared to conventional transportation. InDrive is a ridesharing application platform (online transportation service provider) which is similar to Grab and Gojek, this application allows users to order cars/motorbikes at prices that can be negotiated between the driver and passenger. This research was conducted to determine and measure the influence of E-Word of Mouth and E-Commerce on the Decision to Choose the Indrive Online Transportation Application with a case study of Marindal I, Patumbak I District. This research uses a quantitative approach by determining a judgment sampling sample with criteria where the customer is age productive work using the indrive application which was used as a research sample. Using the Slovin sampling technique with a confidence level of 90% and an error rate of 10%, the sample used in this research was 100 people. Proving the hypothesis in this research is assisted by using the SPSS version 25 application. The results of this research are that the E-Word of Mouth variable partially has a positive and significant effect on the decision to choose Indrive online transportation. Partially, the E-Commerce variable has a positive and significant effect on the decision to choose Indrive online transportation. Simultaneously, E-Word of Mouth and E-Commerce have a positive and significant influence on the decision to choose Indrive online transportation. And 60.5% of voting decisions are influenced by E-Word of Mouth and E-Commerce.]]>
<![CDATA[Introduction of E-commerce to the MSME trading business community at the MMTC supermarket center ]]>
<![CDATA[Ihdina Gustina]]>;
<![CDATA[Dedy Lazuardi]]>;
<![CDATA[Putri Wahyuni]]>;
<![CDATA[Adek Apriyandi]]>
<![CDATA[ Outline Journal of Community Development Vol. 2 No. 1: July 2024 ]]>
Publisher : <![CDATA[Outline Publisher ]]>
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DOI: 10.61730/ym639h05
<![CDATA[This activity aims to understand the impact of e-commerce developments on MSME players, especially in the aspects of market access, operational efficiency, business growth and the challenges they face. This activity provides insight for MSME players in making more informational and strategic decisions in facing the e-commerce era. In this mini research, we used the qualitative activity method. Where for these activities we go directly to the field to see the actual situation, then we can conduct interviews directly with MSME actors. In this activity, we interact directly with our respondents and the situations we observe. We chose this research method because we can see directly the facts about the material we want to research. The results of our activities reveal that not all MSME business owners experience positive impacts or good changes in the development of e-commerce. In this activity, it was also found that e-commerce, which was supposed to provide changes in the national economy, instead turned around by plunging several MSME players into tight and dangerous competition. Uneven penetration or introduction of business technology, limited capital, ideas, innovation and lack of digitalization in some MSMEs make this problem complex and complicated. Another thing that needs to be highlighted is that intense competition and changes in models and people's tastes are quite complex challenges for MSME players.]]>
