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All Journal AUSTENIT JIKO (Jurnal Informatika dan Komputer) Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Jambura Journal of Informatics Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Journal of Sustainable Tourism and Entrepreneurship Jurnal Teknik Informatika (JUTIF) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan JURNAL LENTERA AKUNTANSI Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmiah Teknik Informatika dan Komunikasi Eduvest - Journal of Universal Studies Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Data : Journal of Information Systems and Management
Harlis Setiyowati
Universitas Pradita
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Social Sciences Other

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Pengaruh E-Service Quality Terhadap E-loyalty Pada Weverse Shop di Indonesia Melalui E-Satisfaction Dalam Mendukung SDGs Shania Lie; Harlis Setiyowati
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8404

Abstract

Weverse shop merupakan aplikasi asal untuk membeli merchandise K-Pop resmi bagi penggemar yang didirikan tahun 2019 dan berada di bawah naungan Hybe Corporation di Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap e-loyalty melalui e-satisfaction pada Weverse Shop di Indonesia periode Januari 2020-2022. Penelitian ini menggunakan ex-post facto dengan pendekatan kuantitatif serta menggunakan teknik Partial Least Square (PLS). Responden yang terlibat adalah 128 responden yang berkriteria telah melakukan pembelian melalui Weverse Shop minimal tiga kali dalam satu tahun. Penelitian menunjukkan bahwa peningkatan pada e-service quality yang baik meningkatkan juga e-satisfaction yang menyebabkan timbulnya e-loyalty konsumen terhadap Weverse Shop di Indonesia dan hal ini berkontribusi bagi terlaksananya tujuan pembangunan berkelanjutan, diantaranya relevan dalam mendukung tujuan SDG 1 (tidak ada kemiskinan), tujuan SDG 8 (pekerjaan layak dan pertumbuhan ekonomi) dimana Weverse shop dapat memberikan peluang ekonomi kepada perorangan maupun UMKM di Indonesia dengan membuat kesempatan untuk membuka lapangan pekerjaan dan turut serta dalam perdagangan elektronik, serta relevan dalam mendukung tujuan SDG 9 (Industri, Inovasi, dan Infrastruktur) dengan menggunakan internet sebagai pendukung untuk membuat inovasi.   Weverse Shop is an application for purchasing official K-Pop merchandise for fans, established in 2019 and operating under the umbrella of Hybe Corporation in South Korea. This research aims to investigate the influence of e-service quality on e-loyalty through e-satisfaction on Weverse Shop in Indonesia during the period from January 2020 to 2022. The study employs an ex post facto design with a quantitative approach and utilizes the Partial Least Square (PLS) technique. The participants in this study are 128 respondents who meet the criteria of having made purchases through Weverse Shop at least three times within one year. The findings indicate that improvements in good e-service quality also enhance e-satisfaction, leading to the emergence of consumer e-loyalty towards Weverse Shop in Indonesia. This contributes to the achievement of sustainable development goals, particularly supporting SDG 1 (no poverty), and SDG 8 (decent work and economic growth) by providing economic opportunities to individuals and SMEs in Indonesia, creating employment opportunities, and participating in electronic commerce. Additionally, it aligns with SDG 9 (industry, innovation, and infrastructure) by utilizing the internet as a support for innovation.
KUNJUNGAN EDUKATIF MAHASISWA PROGRAM STUDI MANAJEMEN RITEL KE MAS MIRACLE FARM TAPOS, DEPOK Harlis Setiyowati; Luh Putu Puji Trisnawati; Muhammad Alfathan Harriz; Nurhaliza vania Akbariani
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 4 No. 2 (2024)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kunjungan edukatif mahasiswa Program Studi Manajemen Ritel ke Mas Miracle Farm Tapos, Depok, merupakan inisiatif dalam rangka pengabdian masyarakat yang bertujuan untuk memahami praktik pertanian organik dan manajemen ritel yang berkelanjutan. Studi dilakukan melalui observasi langsung, wawancara dengan pengelola farm dan pekerja, survei terhadap masyarakat dan pengunjung, Hasil kunjungan mengungkapkan bahwa Mas Miracle Farm menerapkan praktik pertanian organik dengan fokus pada penggunaan pupuk kompos, tanpa pestisida dan pupuk kimia, serta manajemen air yang efisien. Farm juga aktif dalam pemberdayaan masyarakat melalui pelatihan pertanian organik dan penciptaan lapangan kerja lokal. Strategi pemasaran farm melibatkan penjualan langsung ke konsumen dan kemitraan dengan toko ritel, didukung oleh upaya membangun kesadaran akan manfaat produk organik melalui media sosial dan platform digital. Mahasiswa mendapatkan pemahaman mendalam tentang pentingnya praktik pertanian berkelanjutan dan manajemen ritel yang efektif. Implikasi praktis bahwa mahasiswa memiliki alternatif bisnis dengan mengaplikasikan pengetahuan yang diperoleh dalam pengembangan karir mereka di sektor pertanian dan ritel, serta memberikan kontribusi positif dalam mendorong praktik bisnis yang berkelanjutan.
CLASSIFYING VILLAGE FUND IN WEST JAVA, INDONESIA USING CATBOOST ALGORITHM Harriz, Muhammad Alfathan; Akbariani, Nurhaliza Vania; Setiyowati, Harlis; Santoso, Handri
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i2.269

Abstract

With over 261 million inhabitants, Indonesia is home to approximately 15,000 villages, according to the Ministry of Villages, Disadvantaged Regions, and Transmigration. Among these, 1,406 are in West Java. Of these, 504 of them are advanced, 464 are developing, 390 are disadvantaged, and 48 are very disadvantaged. The CatBoost machine learning model was used to classify village funds in West Java from 2018 to 2021 and had an accuracy rating of 75%, precision rating of 79%, recall of 79%, and f1 score of 79%, demonstrating its excellent performance. However, missing data points had to be removed from the analysis and it is suggested that a more sophisticated method for handling missing values should be used in future studies. In addition, hyperparameter tuning could be employed to increase the model's performance, and a variety of metrics could be used to accurately assess the results. Overall, CatBoost may be of benefit to the Indonesian Government in order to classify village funds according to their status, channel funds more accurately and efficiently, and observe the situation of a village year-over-year.
PENGUATAN BRAND EQUITY MELALUI ANALISIS SWOT PADA STRATEGI RETAIL MIX INDOMARET GADING SERPONG: KONTRIBUSI SDG’S Kurniadjaya, Morgan; Setiyowati, Harlis
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.219

Abstract

This study examines the enhancement of brand equity through SWOT analysis within the retail mix strategy of Indomaret Gading Serpong, with a focus on contributing to the Sustainable Development Goals (SDGs). Brand equity, a critical asset for any business, represents the value and perception consumers hold towards a brand. In a competitive area like Gading Serpong, strengthening brand equity is vital for sustaining market presence. This research utilizes SWOT analysis to identify Indomaret’s internal strengths and weaknesses, as well as external opportunities and threats. The study explores how Indomaret can leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats to enhance its brand equity. Additionally, the research aligns these strategies with SDGs, particularly SDG 1 (No Poverty) and SDG 8 (Decent Work and Economic Growth), demonstrating Indomaret’s potential to contribute positively to local economic development and poverty reduction. The findings suggest that by adopting a comprehensive retail mix strategyencompassing product innovation, quality service, effective marketing, and sustainability initiatives Indomaret can improve its competitive advantage and brand equity. This approach not only enhances business performance but also supports broader socio-economic goals, providing a model for other retailers aiming to achieve sustainable growth
Pengaruh Kualitas Produk, Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pelanggan Minimarket Alfamart Ruko Beryl Gading Serpong Chandra, Ray; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.8823

Abstract

Alfamart is a minimarket owned by PT Sumber Alfaria Trijaya TBK and has branches in almost all provinces of Indonesia. This research aims to determine the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart Ruko Beryl Gading Serpong minimarket customers. The research method used in this research is a quantitative method which is ex post facto in nature where the data is collected using a questionnaire and then manages the data and the analysis used is descriptive analysis. The quantitative research method in this study was carried out to test the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart customers in the Serpong area. The Quality and Service Quality variables have a significant positive effect on the respondents' customer loyalty. The variable that does not have a positive effect on customer loyalty is the Promotion variable. The variable that has the highest significant positive influence on customer loyalty is Product Quality with an R-Square test value of 0.762 and an F-Square test result of 0.872.
Mapping and rebranding ornamental fish farming in Depok, West Java, contributions to the SDGs Harriz, Muhammad Alfathan; Setiyowati, Harlis; Akbariani, Nurhaliza Vania
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2300

Abstract

Purpose: This study aims to identify and prioritize effective rebranding strategies for the ornamental fish farming industry in Depok, West Java, using the Analytic Hierarchy Process (AHP) to address challenges such as limited market access, environmental sustainability issues, and economic feasibility concerns while aligning with Sustainable Development Goals (SDGs). Research Methodology: The research employs a mixed-method approach, combining qualitative research through in-depth interviews with key stakeholders and quantitative analysis using the AHP to systematically evaluate and prioritize rebranding strategies based on multiple criteria. Results: The study identified market access as the most critical criterion, followed by environmental sustainability and economic feasibility, with digital marketing emerging as the most effective rebranding strategy, scoring 0.67, followed by sustainability certification (0.22) and community outreach programs (0.11). Limitations: The research is limited by a small sample size, potentially affecting result generalizability. The AHP methodology introduces possible subjective biases through pairwise comparisons. The study's regional specificity may constrain broader applicability. Furthermore, the emphasis on rebranding strategies may not encompass all potential solutions to industry challenges. Contribution: This research provides actionable insights for stakeholders in the ornamental fish farming industry to implement sustainable development strategies, aligning with SDGs 1, 8, and 14. It offers a systematic approach to decision-making through the application of AHP. Novelty: This study innovatively applies the AHP to rebranding strategies in ornamental fish farming, uniquely integrating sustainable development principles with quantitative decision-making. This approach offers a new paradigm for strategic planning in aquaculture, contrasting with traditional qualitative methods in the field.
Peran Pameran IFEX 2024 dalam Pengembangan Kompetensi dan Inovasi Mahasiswa Desain Interior di Universitas Pradita Harlis Setiyowati; Widasapta Sutapa; Rizki Kurniawan
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 2 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i2.164

Abstract

The IFEX 2024 exhibition marks an important milestone in advancing competence and innovation in the field of interior design in Indonesia. With a focus on student participation, the exhibition not only showcases their creative works but also serves as a platform to enhance their understanding of the dynamic interior design industry. This article explores the role of the IFEX 2024 exhibition in facilitating education, innovation, and partnerships for sustainable development. Through meetings between students, industry practitioners, and other stakeholders, the exhibition encourages cross-sector collaboration to create sustainable and competitive design solutions. With a focus on related SDGs, such as quality education, inclusive economic growth, and sustainable city development, this article underlines the importance of the IFEX 2024 exhibition in building a better future for the Indonesian interior design industry, especially Pradita University students.
The Role of Artificial Intelligence in Optimizing Scholarship Programs: Implications for Indonesia's Educational Development Prasetyo, Muhammad Teguh; Dazk, Erick; Akbariani, Nurhaliza Vania; Harriz, Muhammad Alfathan; Setiyowati, Harlis
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.44753

Abstract

This study explores the potential of Artificial Intelligence (AI) in optimizing scholarship allocation processes within Indonesia's higher education system. The research highlights the challenges faced in the traditional scholarship distribution methods, including inefficiencies and biases, which hinder equitable access to educational opportunities for underprivileged students. By employing a systematic literature review (SLR) using the PRISMA methodology, the study investigates various AI techniques, including K-Nearest Neighbors, Naive Bayes, Decision Trees, and Fuzzy Logic, to improve the accuracy and efficiency of scholarship selection. The findings demonstrate that AI-driven approaches can enhance transparency, fairness, and resource allocation, aligning with the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) and SDG 10 (Reduced Inequalities). The integration of AI can help optimize government programs like KIP Kuliah, ensuring that scholarships are awarded to the most deserving candidates. However, challenges such as improving data quality, model selection, and ensuring fairness and transparency in decision-making remain. Future research should focus on addressing these challenges, exploring more advanced AI techniques, and assessing the long-term impact of AI-driven scholarship allocation on educational outcomes and social mobility in Indonesia.
Optimizing Agricultural Supply Chain Transparency in Indonesia through Blockchain and Smart Contracts Konita Lutfiyah; Harlis Setiyowati; Cicilia S Bangun; Amroni; Carlos Perez
Blockchain Frontier Technology Vol. 5 No. 1 (2025): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v5i1.740

Abstract

This research explores the integration of blockchain technology within Smart Farming 4.0 to improve efficiency, transparency, and sustainability in Indonesia’s agricultural sector. the challenge of transforming traditional agriculture into a modern, data-driven system remains significant, especially for smallholder farmers. By leveraging blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI), In this study, investigates how these technologies can opti- mize supply chains, enhance product traceability, and reduce distribution costs. Employing a mixed-method approach, data were collected through interviews with farmers utilizing blockchain-based systems and surveys targeting milenial farmers. The findings reveal that blockchain significantly improves trace- ability and logistics efficiency, while highlighting key barriers such as low digital literacy and limited access to technology. The results emphasize the importance of government and private sector collaboration in providing incentives, digital literacy training, and infrastructure support. Ultimately, the study offers practical insights into accelerating digital transformation in agriculture and promoting sustainable food systems through technological innovation.
Design and Implementation of a Relational Database for an Academic Information System Azuddin, Muna; Yusup, Muhamad; Setiyowati, Harlis; Wibowo, Shesilia; Suwita, Jaka; Basuki, Sucipto; Astuti, Eka Dian
International Transactions on Artificial Intelligence Vol. 3 No. 2 (2025): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v3i2.801

Abstract

This paper focuses on the design and implementation of a relational database for an Academic Information System (AIS), aiming to streamline data management and improve the efficiency of academic processes. The study highlights challenges faced by educational institutions in managing large volumes of student and academic data, often resulting in inefficiencies and errors. The objective is to create a relational database supporting student information, course registrations, faculty assignments, and academic records. The methodology includes developing an Entity-Relationship (ER) model, applying database normalization, and implementing the system using Structured Query Language (SQL). The result is a functional database that improves data retrieval speed, enhances integrity, and simplifies access for academic staff and administrators. The solution contributes to optimizing academic data management by ensuring consistency, reducing errors, and offering scalability for future growth. This research also includes system performance evaluations and stakeholder feedback from faculty, staff, and students. Findings reveal significant improvements in usability, accuracy, and system responsiveness compared to prior legacy systems. Integrated security measures, including role-based access and encryption, safeguard data and ensure compliance with institutional privacy policies. The relational database framework supports real-time access, centralized control, and efficient administrative workflows. Overall, this system strengthens digital infrastructure in educational institutions and aligns with broader digital transformation goals. It enhances data-driven decision-making and supports sustainable, scalable, and secure academic information management, making it a valuable contribution to improving operational performance and educational service delivery in higher education settings.
Co-Authors Akbariani, Nurhaliza Vania Amroni Amroni, Amroni Aprillia Eka Lestari Astuti, Eka Dian Azuddin, Muna Basuki, Sucipto Carlos Perez Chandra, Ray Cicilia S Bangun Dazk, Erick Dewa Gede Satriawan Edi Junaedi Edi Junaedi Enden Suryati Firdaus Firdaus Gazali Rahman Handri Santoso Handri Santoso Harimurti Wulandjani Ikhsan, Ramiro Santiago Indah Sulistyoningsih Jaka Suwita Konita Lutfiyah Kurniadjaya, Morgan Lestari, Aprillia Eka Lie, Shania Luh Putu Puji Trisnawati Mayatopani, Hendra Muhamad Yusup Muhammad Alfathan Harriz Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurjannah Nurjannah Pasha, Lukita Qurotul Aini Ratna Setiawati Rina Rina Rizki Kurniawan Santoso, Handri Sembiring, Rinawati Setiawati, Ratna Shania Lie Soni Hartanto Surjo Widodo Suryo Widodo Thalib, Supriadi Trisnawati, Luh Putu Puji V. Lilik Hariyanto Wibowo, Shesilia Widasapta Sutapa