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Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic Pangilinan, Greian April; Tambunan, Amirsyah; Astuti, Eka Dian
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.284

Abstract

This study explores Tokopedia E-Commerce's role in providing young entrepreneurs with opportunities to succeed in the digital economy during the pandemic. The COVID-19 pandemic has significantly changed the landscape for business, with social restrictions and lockdowns becoming major challenges for many brick-and-mortar stores. In this context, e-commerce platforms like Tokopedia have become an attractive solution for young entrepreneurs who want to master the new challenges and opportunities of the digital age. The purpose of this study is to analyze how Tokopedia E-Commerce is providing opportunities for young entrepreneurs to overcome current economic challenges. The study takes a qualitative approach, gathering data through interviews and content analysis with business her owners using the Tokopedia platform. The results of this study show that Tokopedia E-Commerce is giving young entrepreneurs broad access to sell their products online, reach a wider audience and increase sales. In addition, we provide various functions and services to support business development, such as training and technical support. In the context of the COVID-19 pandemic, using Tokopedia E-commerce has helped young business owners survive and even thrive in difficult circumstances. The platform has opened up new opportunities to sell products online and reach a wider consumer base, reducing reliance on physically limited stores due to social restrictions. The study therefore concludes that Tokopedia E Commerce offers a significant opportunity for young entrepreneurs to succeed in the digital economy, especially in the current pandemic era. Using this platform, young entrepreneurs can overcome economic challenges and gain access to a wider market, thereby enhancing the sustainability and growth of their future business. 
Impact of Outcome-Based Education on Graduate Readiness in the Era of Globalization through International Benchmarking: Pengaruh Outcome-Based Education (OBE) terhadap Kesiapan Lulusan di Era Globalisasi Studi Benchmarking Internasional Royani, Royani; Fahrudin, Rifqi; Syatifa, Audira Freya; Astuti, Eka Dian
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1215

Abstract

Outcome Based Education (OBE) is an educational approach that emphasizes the achievement of clear and measurable learning outcomes to ensure graduates possess competencies relevant to industry needs and global challenges. This study aims to analyze the impact of OBE implementation on graduate readiness to compete in the global arena through an international benchmarking study. The research method employed is a comparative study, examining OBE implementation in several countries, such as Australia, Singapore, and Finland, and comparing it with the current situation in Indonesia. Data were collected through literature reviews, education policy reports, and interviews with academics and industry professionals. The findings indicate that countries with well-established OBE practices tend to produce graduates who are more competitive in the global job market. Key factors contributing to the success of OBE include curriculum flexibility based on industry demands, competency-based assessments and strong collaboration between higher education institutions and the workforce. In contrast, Indonesia faces several challenges in implementing OBE, such as limited infrastructure, lack of training for educators, and a gap between higher education and industry requirements. Therefore, a more structured strategy is needed, including curriculum reform, improved teaching quality and strengthened partnerships with industry sectors. This study offers insights for policymakers and educational institutions to optimize OBE practices in order to enhance graduate competitiveness in the era of globalization.  
Design and Implementation of a Relational Database for an Academic Information System Azuddin, Muna; Yusup, Muhamad; Setiyowati, Harlis; Wibowo, Shesilia; Suwita, Jaka; Basuki, Sucipto; Astuti, Eka Dian
International Transactions on Artificial Intelligence Vol. 3 No. 2 (2025): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v3i2.801

Abstract

This paper focuses on the design and implementation of a relational database for an Academic Information System (AIS), aiming to streamline data management and improve the efficiency of academic processes. The study highlights challenges faced by educational institutions in managing large volumes of student and academic data, often resulting in inefficiencies and errors. The objective is to create a relational database supporting student information, course registrations, faculty assignments, and academic records. The methodology includes developing an Entity-Relationship (ER) model, applying database normalization, and implementing the system using Structured Query Language (SQL). The result is a functional database that improves data retrieval speed, enhances integrity, and simplifies access for academic staff and administrators. The solution contributes to optimizing academic data management by ensuring consistency, reducing errors, and offering scalability for future growth. This research also includes system performance evaluations and stakeholder feedback from faculty, staff, and students. Findings reveal significant improvements in usability, accuracy, and system responsiveness compared to prior legacy systems. Integrated security measures, including role-based access and encryption, safeguard data and ensure compliance with institutional privacy policies. The relational database framework supports real-time access, centralized control, and efficient administrative workflows. Overall, this system strengthens digital infrastructure in educational institutions and aligns with broader digital transformation goals. It enhances data-driven decision-making and supports sustainable, scalable, and secure academic information management, making it a valuable contribution to improving operational performance and educational service delivery in higher education settings.
The Social Empowerment Role of the Penta Helix Entrepreneurship Ecosystem in Driving the National Economy Chakim, Mochamad Heru Riza; Rahardja, Untung; Astuti, Eka Dian; Erika, Erika; Hua, Chua Toh
ADI Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i1.1283

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are recognized as a critical driver of national economic growth, yet they continue to encounter persistent barriers such as limited digital literacy, restricted access to financing, and insufficient innovation capacity. These challenges highlight the urgent need for an entrepreneurial ecosystem that promotes not only economic advancement but also social empowerment and inclusiveness. This study introduces a community service initiative designed to build such an ecosystem using the Penta Helix framework, which integrates five key actors: academia, business, community, government, and media. The implementation approach was based on collaboration through training programs, mentoring sessions, and the strengthening of socio-economic networks aimed at enhancing MSME independence. The findings indicate that MSMEs demonstrated improved ability to leverage social networks for market expansion, stronger collaboration among stakeholders, and the establishment of an entrepreneurial ecosystem that is both inclusive and sustainable. Notably, the community emerged as a central element, serving as a foundation for ensuring equitable economic benefits at the grassroots level. The novelty of this study lies in integrating social dimensions into the Penta Helix model, shifting the orientation from purely economic growth to broader social sustainability. In conclusion, the synergy of business, community, and government provides a practical framework to strengthen MSME competitiveness while reinforcing social cohesion, aligning with Sustainable Development Goals (SDGs), particularly Goal 8 and Goal 10.
Exploration of the Impact of Social Media on Children's Learning Mechanisms Smith, Emily; Santoso, Nesti Anggraini; Ar Romdhoni, Musyfiq amrullah; Azizah, Nur; Astuti, Eka Dian
CORISINTA Vol 1 No 1 (2024): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/v1n1.21

Abstract

In this study, we investigated the complex relationship between social media and children's learning processes during childhood. Although research on student responses to e-learning platforms in pediatric contexts continues to grow, there remains significant confusion regarding the factors that shape acceptance of e-learning conducted via social media applications. To fill this gap, our study analyzes the influence of social media practices, especially in the context of knowledge sharing, features, motivation, and social media use, on how children respond to e-learning systems. In this effort, we expanded the existing Technology Acceptance Model (MPT) to accommodate these factors. We also conducted a comprehensive survey involving 100 children and their parents as research participants. They participate by answering questionnaires, which provide valuable empirical data. Using the powerful SMART-PLS analysis technique, we perform a careful analysis of the extended model. The results of our empirical data analysis confirm that social media practices have a significant positive impact on Perceived Effectiveness (PU) and Perceived Ease of Use (PEOU) in the context of children's learning mechanisms. Our main findings emphasize the central role of PU and PEOU in influencing how children receive e-learning systems. In other words, this paper highlights the potential changes that social media practices can bring about in shaping the acceptance of e-learning systems, while contributing to our understanding of the interactions between social media, MPT factors, and e-learning acceptance in the context of educational programs children.
Reliability Assessment of Attendance Systems Based on Face Recognition Under Varying Lighting Conditions Afiyanto, Rafid; Astuti, Eka Dian; Kamal, Abdullah Arif; Santoso, Nuke Puji Lestari
International Transactions on Artificial Intelligence Vol. 4 No. 1 (2025): November
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i1.924

Abstract

The rapid adoption of face recognition technology for attendance systems has raised concerns about its reliability under varying lighting conditions, which often affect real world deployment. This study aims to analyze the reliability of a face recognition based attendance system under diverse lighting scenarios, addressing challenges in accuracy and robustness. The research employs a deep learning approach, utilizing a Convolutional Neural Network (CNN) trained on a dataset of facial images captured under controlled and uncontrolled lighting conditions, ranging from low to high illumination levels. The methodology includes preprocessing techniques for illumination normalization and feature extraction, followed by performance evaluation using metrics such as accuracy, precision, and false acceptance rate. Experimental results demonstrate that the proposed system achieves an accuracy of 92% in optimal lighting but drops to 78% under low light conditions, highlighting the impact of illumination on recognition performance. The integration of adaptive preprocessing techniques improves reliability by 12% in challenging scenarios. This study concludes that while face recognition based attendance systems are highly effective, their reliability in diverse lighting conditions can be significantly enhanced through advanced preprocessing and robust algorithm design, offering practical implications for real time biometric applications in dynamic educational and workplace settings.