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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Medikonis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Abdi Makarti Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis DFAME Digital Financial Accounting Management Economics Journal Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) KINERJA : Jurnal Ekonomi dan Bisnis Dimas Canthing
Barima, Hima
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Abdi Makarti

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PENINGKATAN KAPASITAS SDM UMKM PURBALINGGA MELALUI PENGUATAN KOMPETENSI DAN DIGITALISASI BERBASIS KEARIFAN LOKAL Barima, Hima
ABDI MAKARTI Vol 4, No 2 (2025): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v4i2.900

Abstract

This community service activity was conducted in Babakan Village, Kalimanah District, Purbalingga Regency to improve the human resource capacity of Micro, Small, and Medium Enterprises (MSMEs). The main challenges identified were limited knowledge of human resource management, low digital literacy, and minimal application of local values in business practices. The program included observation, training, mentoring, practice sessions, evaluation, and the establishment of an MSME community. The results show that participants gained better understanding of human resource management, improved digital marketing skills, and greater awareness of applying local values in their businesses. Several MSME actors successfully created online store accounts and used social media for promotion. In addition, an MSME community was formed as a platform for collaboration and sustainability. This program demonstrates that strengthening human resources through training, mentoring, and cultural integration can enhance the independence, professionalism, and competitiveness of village MSMEs. Further support and follow-up activities are needed to ensure continuity and long-term impact.
Co-Authors Aditya, Fajar Robi Ambarwati, Chofifah Arti Saputra, Lingga Ayu Sitanini Azizah, Ukhti Bayu Mahendra Budi Riyanto, Ari Djuharyanto, Teguh Endah Lestari Hendri Putranto, Afif Ito, Yonathan Janah, Siti Juli Handayani Lingga Arti Saputra, Lingga Arti Melani, Fauziah Ngaeni, Nur Panunggul, Victor Bintang Prayitno Bangkit, Jefri Puspitawati, Endah Putri, Adelia Fatwa Meautia Rachindratama, Joda Rahmadianti Saputri, Rahayu Eka Sulaeman, Maman Suprapto Suprapto Supriatin, Dyah Suwarni Suwarni Syaiful Anwar, Agus Setiadi, Suwali, Tristara, Agricia Gretty