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All Journal JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Moderat Politicon : Jurnal Ilmu Politik Jurnal Pemerintahan dan Politik Journal of Empowerment Community Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Dinamika Indonesian Governance Journal (Kajian Politik-Pemerintahan) MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Indonesian Governance Journal : Kajian Politik-Pemerintahan Jurnal Pengabdian Kepada Masyarakat Indonesia
Riza Purnama
Program Studi Ilmu Pemerintahan STISIP Bina Putera Banjar
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PENGEMBANGAN BISNIS MIKRO MELALUI PENERAPAN DIGITAL: PENGGUNAAN TIKTOK SEBAGAI SARANA PROMOSI EFEKTIF Dara Siti Nurjanah; Dian Hadiani; Anwar Musadad; Riza Purnama
Journal of Empowerment Community Vol. 6 No. 2 (2024): Oktober 2024
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v6i2.2091

Abstract

Pengembangan bisnis mikro melalui penerapan platform digital, dengan fokus pada penggunaan TikTok sebagai sarana promosi yang efektif. Kajian ini didasarkan pada kegiatan sosialisasi yang dilaksanakan oleh tim Pengabdian Kepada Masyarakat (PKM) dosen STISIP Bina Putera pada Kamis, 19 September 2024, di Desa Raharja, Kecamatan Purwaharja, Kota Banjar. Peserta kegiatan sebanyak 45 orang, mayoritas ibu rumah tangga dengan usaha mikro seperti warung, pembuatan gorengan, dan makanan ringan. Desa ini juga merupakan salah satu lokasi sasaran program P2WKSS (Peningkatan Peran Wanita Menuju Keluarga Sehat Sejahtera). Permasalahan utama yang dihadapi adalah penurunan penjualan akibat kondisi ekonomi di masa resesi. Melalui pendekatan dialog interaktif, kegiatan ini bertujuan untuk memberikan solusi praktis guna meningkatkan daya saing dan pendapatan usaha mikro melalui media digital. Kata Kunci: Bisnis Mikro, Promosi Digital, TikTok, Usaha Mikro, Pemberdayaan Perempuan.
Peningkatan UMKM melalui Pendampingan dalam Mendapatkan Nomor Induk Berusaha (NIB) dan Sertifikasi Halal Produk Riza Purnama; Teguh Anggoro; Tina Cahya Mulyatin; Dian Hadiani; Dara Siti Nurjanah
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8455

Abstract

This Community Partnership Program (PKM) was designed to address the challenges faced by micro, small, and medium enterprises (MSMEs) in obtaining business legality and halal certification. Legal business status through the Business Identification Number (NIB) and halal certification are crucial for improving access to financing, expanding market opportunities, and enhancing consumer trust in products. The program implemented a comprehensive approach combining socialization, interactive training, and practical technical assistance to guide participants through the processes of NIB registration and halal certification applications. As a result, most participants successfully obtained their NIBs and gained a clear understanding of the steps required for halal certification. Beyond procedural knowledge, participants also realized that legal recognition and certification serve as strategic foundations for strengthening and upgrading their businesses. Tangible impacts observed include increased product competitiveness, better access to government support schemes, and opportunities for collaboration with other businesses. Overall, the program demonstrates that targeted guidance and capacity-building activities can effectively enhance the legitimacy, marketability, and sustainability of MSMEs, empowering entrepreneurs to grow their businesses confidently while meeting regulatory and consumer standards.
Developing Madasari Beach Tourism through the Hexahelix Approach Purnama, Riza; Hadiani , Dian; Nurjanah, Dara Siti
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political UMA) Vol. 14 No. 1 (2026): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v14i1.16026

Abstract

This study is motivated by the potential of Madasari Beach as an emerging tourism destination in Pangandaran Regency, which is expected to develop in parallel with Pangandaran Beach and Batukaras Beach. The purpose of this research is to formulate a sustainable development strategy for Madasari Beach using the Hexahelix approach, which involves six key stakeholders: government, academia, the business sector, local communities, media, and community organizations. Using a qualitative, descriptive-analytical approach, the study explores the dynamics of collaboration among these actors in developing a competitive and resilient tourism destination. The findings reveal that the government remains a dominant actor but lacks structural synergy with other stakeholders, while community participation is high yet not formally institutionalized. Local businesses face financial and marketing challenges, and academic engagement tends to be project-based rather than continuous. Media and financial institutions, although having strategic potential, remain underutilized. These findings highlight the need for an integrated Hexahelix collaboration framework to strengthen institutional synergy, empower local communities, and promote digital transformation and narrative-based tourism branding. The study concludes that the development of Madasari Beach must transcend physical infrastructure and adopt a collaborative governance model that harmonizes economic, social, and cultural sustainability, thereby significantly enhancing local revenue and long-term destination competitiveness in Pangandaran Regency.
Co-Authors ANWAR MUSADAD cahya mulyatin, tina Chalimah Girsang, Nova Dara Siti Nurjanah Dian Hadiani Dian Hadiani Dika Alpiana Eet Saeful Hidayat Hadiani , Dian Mira Andriani Mitchel Tiffany Fortuna Dewi Saleh, Rakhmat Suwangsih, Nunung Teguh Anggoro Tina Cahya Mulyatin Tina Cahya Mulyatin Tina Cahya Mulyatin Tofan Ibrahim Tofan Ibrahim