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All Journal International Journal of Artificial Intelligence Research Movere Journal Journal of Artificial Intelligence and Digital Business Center of Economic Students Journal (CSEJ) Balance: Jurnal Ekonomi
Mangkona, Suriyanti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Journal : International Journal of Artificial Intelligence Research

 1 
Maintaining Fan Loyalty in the Music Industry through a Cyber Marketing Strategy Abbas, Muchlis; Ibrahim, Ibrahim; Thahir, Taufik; Mangkona, Suriyanti; Masyadi, Masyadi; Karim, Kasnaeny
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.860

Abstract

This study aimed to examine the effect of marketing methods on fan loyalty towards Gigi Band. The research hypothesis was fully accepted at a probability level of 95%, indicating that marketing methods have a positive and significant effect on fan loyalty. The study also found that Gigi Band's management marketing strategy is very effective in maintaining its work and retaining its fans. The recommendations for future research include exploring additional variables that may influence fan loyalty beyond marketing methods. Additionally, the study suggests that Gigi Band should continue to hold concerts and expand its songwriting segment to increase its recognition among a wider audience. Overall, this research provides valuable insights into the impact of marketing on fan loyalty in the music industry.
The Effect of Competence, Emotional Intelligence and Work Environment on Employee Performance Ginoga, Verri; Masyadi, Masyadi; Mangkona, Suriyanti
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.890

Abstract

This research was conducted with the aim of knowing and analyzing the influence of competence, emotional intelligence, work environment on the performance of employees of PT Perkebunan Nusantara XIV (Persero) Bone Arasoe Sugar Factory, Bone Regency and to analyze the variables that have the most influence on the performance of employees of PT Perkebunan Nusantara XIV (Persero) Bone Arasoe Sugar Factory, Bone Regency. Bone. This study chose the object of research to employees of PT. Perkebunan Nusantara XIV (Persero) Sugar Factory Bone Arasoe Kab. Bone and data collection was carried out with primary data and secondary data with sampling methods using the slovin technique, namely 68 respondents from a population of 211 employees. The results of research on competency variables, emotional intelligence and work environment simultaneously have a positive and significant effect on employee performance. Competency variables partially have a negative but insignificant effect on employee performance, emotional intelligence variables partially have a positive and significant effect on employee performance while work environment variables partially have a positive and significant effect on the performance of employees of PT Perkebunan Nusantara XIV (Persero) Bone Arasoe Sugar Factory, Bone Regency. Data processing using multiple regression with spss version 26. This writer suggests that employees of PT Perkebunan Nusantara XIV (Persero) Sugar Factory Bone Arasoe Kab. Bone. further improve the Kempetensi variable and emotional intelligence in order to improve employee performance. and for other researchers to continue this research so that the limitations in this study can be refined.
Building Empowered Online Communities: A Case Study on Brand Community in social media Mandung, Fitriani; Mangkona, Suriyanti; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.993

Abstract

The digital revolution has reshaped the dynamics of consumer-brand interactions, placing online brand communities at the forefront of engagement strategies. This comprehensive discourse synthesizes discussions surrounding a collection of research papers that illuminate the nuanced dimensions of these digital communities. Delving into diverse themes, from empowerment and gamification to values alignment and cross-cultural dynamics, this exploration unravels the intricate fabric of online brand communities. Through a meticulous analysis of these papers, the abstract underlines the resonance of themes across studies, offering insights into the manifold ways brands and consumers interact in the digital ecosystem. Moreover, it highlights the practical implications these insights bear for managerial practices and steering strategies that harness the potential of online brand communities. Additionally, these abstracts underscore the contributions made to theoretical foundations, enriching our understanding of contemporary consumer-brand relationships.
Co-Authors Abbas, Muchlis Aditya Halim Perdana Kusuma Putra Putra Fitriani Mandung Ibrahim Ibrahim jamal, Aswirah Kasnaeny Karim, Kasnaeny Masyadi Nasir, Munawir Plyriadi, Annas Ramli, Muhammad Alamsyah Rusthi Sri Natashya R Safira, Yusria Thahir, Taufik Verri Ginoga Wahyudin Wahyudin