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The Effect of International Marketing and Tariff and Non-Tariff Strategy to Business Performance through Nationalism Spirit Riwayadi, Eko; Murti, Tri Hesti; Monoarfa, Maya; Tahjoo, Anastina; Waisapi, Jeffry Yulianto; Young, Felina C
Jurnal Multidisiplin Madani Vol. 4 No. 2 (2024): February, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i2.8260

Abstract

In the rapidly evolving landscape of global business, this research investigates the intricate interplay between international marketing, tariff and non-tariff strategies, nationalist spirit, and their collective impact on business performance. Employing a cross-sectional quantitative design within the Indonesian context, the study explores how businesses adapt their marketing approaches to navigate diverse trade regulations and respond to nationalist sentiments. The results reveal significant relationships between international marketing and both business performance and nationalist spirit. Moreover, the study underscores the substantial influence of tariff and non-tariff strategies on business performance, with pronounced effects in markets characterized by heightened nationalist spirit. These findings contribute to theoretical advancements in international business literature and offer practical insights for businesses aiming to formulate effective strategies, navigate regulatory complexities, and enhance performance in a globalized economy
THE INFLUENCE OF CHARISMATIC LEADERSHIP STYLE, CLARITY OF COMMUNICATION AND WORK ENVIRONMENT ON WORK MOTIVATION Christine, Christine; Hasyim, Hasyim; Tahjoo, Anastina
Jurnal Cinta Nusantara (JCN) Vol. 1 No. 1 (2023): JURNAL CINTA NUSANTARA
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v1i1.6

Abstract

Work motivation is a force that encourages employees to behave, directing behavior according to their abilities in a goal-oriented manner by involving themselves in work. The strength and weakness of a worker's work motivation also determines the size of his or her achievements. Based on the results of the observations made, it appears that there are still obstacles related to communication, the role of the unit head and the work environment, which influences employee work motivation. The aim of this research is to analyze the influence of the work environment, clarity of communication and leadership style on work motivation both simultaneously and partially. This research uses a descriptive statistical method with a correlational associative quantitative approach and a survey method using a questionnaire. The sampling technique used systematic random sampling with a total of 157 permanent employees from nursing and medical support units. This research uses multiple linear regression tests. Based on the results of the regression analysis, it was found that the variable value of communication clarity had the most influence on employee work motivation. The results of data analysis and hypothesis testing state that simultaneously and partially there is a significant influence between the work environment, clarity of communication and leadership style on work motivation .