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All Journal IJIBE (International Journal of Islamic Business Ethics) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen Pemasaran Business Management Analysis Journal (BMAJ) Majalah Sainstekes Journal of Economics, Business, and Government Challenges PROGRESIF Jurnal Bakti Bagi Bangsa Info Abdi Cendekia Journal of Entrepreneurship and Community Innovations Entrepreneurship and Community Development Human Capital and Organizations Journal of Education Sciences (Edusci) Marketing and Business Strategy JPEMAS: Jurnal Pengabdian Kepada Masyarakat
Suyana, Hilma
Fakultas Ekonomi Dan Bisnis Universitas YARSI
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MANAJEMEN KEUANGAN, DIFERENSIASI PRODUK, DAN PEMASARAN BERBASIS DIGITAL SOLUSI NILAI TAMBAH PRODUK UMKM Budiantoro, Harry; Suyana, Hilma; Hayurani, Herika; Destiyani, Annisa; Hestin, Hestin
An-Nizam Vol 4 No 2 (2025): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v4i2.11347

Abstract

This community service program was conducted in Kadumaneuh Village with the objective of enhancing the quality of Micro, Small, and Medium Enterprises (MSMEs) engaged in the production of “kelomang” toys. These MSMEs face several critical challenges, including limited understanding of financial record-keeping, insufficient product innovation, and minimal utilization of digital media for marketing. Such conditions have constrained the competitiveness and market reach of “kelomang” products, ultimately leading to low turnover. The program employed three primary approaches. First, training sessions on basic financial record-keeping were provided to help MSME actors understand cash flow management, calculate profits, and manage business capital more effectively. Second, hands-on practice in product innovation focused on differentiating designs and diversifying materials to enhance product value and attract greater consumer interest. Third, mentoring on digital marketing strategies included the use of social media and e-commerce platforms to expand market reach, improve product visibility, and build a more professional brand image. The results demonstrated significant improvements in the partners’ ability to systematically manage their finances, develop more varied product innovations, and utilize digital platforms to extend their market presence. These achievements are expected to sustainably increase the competitiveness and turnover of MSMEs in Kadumaneuh Village, while also serving as a model for the development of creative enterprises based on local potential that are capable of competing in broader markets.
From Values to Value: Unpacking the Impact of Work Ethics, Discipline, Compensation, and Fairness on Employee Satisfaction Putri, Alya Fahriyah Natasa; Suyana, Hilma; Zain, Efendy
Human Capital and Organizations Vol. 3 No. 1 (2025): OCTOBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v3i1.435

Abstract

This study aims to determine the effect of work ethics, work discipline, work compensation, and organizational fairness on job satisfaction at Biro Klasifikasi Indonesia (Persero) in North Jakarta. The sampling technique used was simple random sampling. Data were collected via a questionnaire. The data analysis methods used were multiple regression analysis and partial test (t). The results of the study showed that work ethics did not have a significant effect on job satisfaction; work discipline had a positive and significant impact; work compensation had a positive and significant effect; and organizational justice had a positive and significant impact. The managerial implications are that management of PT. Biro Klasifikasi Indonesia (Persero) needs to emphasize the importance of improving work discipline, providing fair and appropriate compensation, and creating a transparent and equitable organizational justice system, as these three factors have been proven to affect employee job satisfaction significantly. The managerial implications of this research indicate that PT. Biro Klasifikasi Indonesia (Persero) should prioritize strengthening employee discipline through explicit rules and consistent supervision, ensuring fair, performance-based compensation, and maintaining transparency in organizational justice to foster trust and employee satisfaction.
The Influence of Service Quality, Product Quality, Price Perception and Location on Visitor Satisfaction Fauzi, Ahmad; Suyana, Hilma; Oktavia, Dinda
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.156

Abstract

The goal of this study is to ascertain how consumer satisfaction at Lawson Salemba is impacted by product quality, price, and service quality. The consumers of Lawson Salemba make up the population under study. There were 130 responders in total, and a non-probability sampling strategy was employed. We used a survey instrument and survey methodology, and data was gathered. Multiple regression analysis is the data analysis technique employed. The study's findings demonstrate that location, product quality, price perception, and service quality all have a favorable and substantial impact on customer satisfaction. The managerial implications of this research are improving service quality by implementing high service standards and ensuring that each team member understands and implements these standards, assessing pricing strategies, and ensuring that the prices set are in line with customer perceptions of the value of the product or service, implementing a quality control system and monitor customer feedback regularly and analyze geographic and demographic data to assess whether the location can be optimized or whether it is necessary to open a branch in a more strategic location.
Strengthening Family Economic Resilience through Greenhouse-Based Horticulture Suyana, Hilma; Budiman, Andika Nuraga; Yugaswara, Heri
Entrepreneurship and Community Development Vol. 3 No. 2 (2025): NOVEMBER 2025
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v3i2.559

Abstract

This community service program aims to strengthen family economic resilience through horticultural development using the greenhouse method in Mandalamekar Village, Bandung. The main problem faced by the community was the destruction of the existing greenhouse following a natural disaster in 2023, which disrupted agricultural production sustainability and affected food security. The program was implemented through persuasive and participatory action approaches involving local farmers, village officials, lecturers, students, and alumni. The implementation stages included training, facilitation, mentoring, and monitoring of the greenhouse construction and horticultural management processes. Evaluation was conducted using pre- and post-test methods to measure improvements in participants’ knowledge and skills. The results show that greenhouse-based horticulture contributes to increasing agricultural productivity, farmers’ income, and household food resilience. In addition, the program supports achieving university performance indicators (IKU 2, 3, and 5), which encourage off-campus learning and collaboration between academia and the community. The program provides significant managerial implications in developing sustainable agricultural innovation, empowering local farmers, and utilizing appropriate technology to support economic recovery and resilience in rural areas. This initiative serves as a model for strengthening rural economies through environmentally adaptive and technology-based agriculture.
Pelatihan kewirausahaan e-commerce sebagai peluang usaha di era digital ini dirancang untuk memperkuat kapasitas pemuda-pemudi desa Kadumaneuh Subing, Hesty Juni Tambuati; Nurhayati, Ely; Suyana, Hilma; Noviyanti, Cahyani Rahma
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26228

Abstract

Abstrak Pelatihan kewirausahaan E-Commerce sebagai Peluang Usaha di Era Digital ini dirancang untuk memperkuat kapasitas pemuda-pemudi desa kadumaneuh dalam menghadapi perubahan serta memanfaatkan peluang ekonomi yang berkembang di era digital. Kurangnya pemahaman pemuda pemudi mengakibatkan mereka kesulitan untuk memanfaatkan peluang bisnis yang ada di era digital, Tim PKM dari Universitas Yarsi menyelenggarakan pelatihan ini agar membekali pemuda pemudi dengan pengetahuan dan keterampilan yang relevan dalam e-commerce agar pemuda-pemudi desa lebih siap bersaing dan berinovasi. Masyarakat dan para pemuda pemudi, serta prangkat Desa yang berjumlah 20 orang berpartisipasi dalam pelatihan ini terlibat secara aktif melalui metode yang meliputi ceramah, diskusi, dan praktik. Hasil dari kegiatan PKM menunjukkan bahwa nilai Pre-Test mencapai 43%, sementara setelah pelatihan dilaksanakan, nilai Post-Test meningkat menjadi 98%. Hal ini menandakan adanya peningkatan pengetahuan yang signifikan di kalangan pemuda-pemudi desa, di mana hampir seluruh peserta telah memahami konsep kewirausahaan, bisnis digital, serta E-Commerce. Diharapkan, program ini tidak hanya meningkatkan kesejahteraan individu peserta, tetapi juga berdampak positif terhadap pertumbuhan ekonomi lokal dengan memanfaatkan digitalisasi sebagai penggerak utama dalam pengembangan usaha di desa. Kata kunci: kewirausahaan; sosial media; e-commerce. Abstract E-Commerce entrepreneurship training as a Business Opportunity in the Digital Era is designed to strengthen the capacity of kadumaneuh village youth in facing changes and utilizing economic opportunities that develop in the digital era. The lack of understanding of young people makes it difficult for them to take advantage of business opportunities that exist in the digital era, the PKM Team from Yarsi University organized this training to equip young people with relevant knowledge and skills in e-commerce so that village youth are better prepared to compete and innovate. The community and young people, as well as village officials totaling 20 people participated in this training were actively involved through methods including lectures, discussions, and practices. The results of the PKM activities showed that the Pre-Test score reached 43%, while after the training was carried out, the Post-Test score increased to 98%. This indicates a significant increase in knowledge among the village youth, where almost all participants have understood the concepts of entrepreneurship, digital business, and E-Commerce. It is hoped that this program will not only improve the welfare of individual participants, but also have a positive impact on local economic growth by utilizing digitalization as the main driver in business development in the village. Keywords: entrepreneurship; social media; e-commerce
Pendampingan UMKM Ciseeng Bogor Melalui Pelatihan Desain Grafis Berbasis Aplikasi Alyta Shabrina Zusryn; Suyana, Hilma; Rofi’i, Muhammad; Gani, Ariel Nian
Journal of Entrepreneurship and Community Innovations Vol 4 No 2 (2026): FEBRUARI 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v4i2.435

Abstract

Kegiatan Pelatihan Desain Grafis berbasis aplikasi ini dilakukan pada pelaku UMKM Desa Ciseeng, Bogor sebanyak 30 orang dengan jenis usaha pada bidang perdagangan, makanan, minuman, dan perikanan.  Pentingnya kegiatan ini disebabkan karena adanya tuntutan digitalisasi dalam hal pemasaran untuk meningkatkan ketertarikan konsumen. Pelatihan ini bertujuan untuk memperkenalkan aplikasi desain grafis yang mudah digunakan dan meningkatkan keterampilan peserta dalam membuat pemasaran konten di sosial media. Hasil kegiatan menunjukkan adanya peningkatan kemampuan desain peserta dalam merancang media promosi digital sebagai konten media sosial. Antusiasme peserta tercermin dari keterlibatan aktif dalam praktik langsung dan diskusi, yang turut mendorong terciptanya ide-ide desain inovatif. Kendala pada kegiatan yaitu antara lain keterbatasan perangkat yang dimiliki peserta dan ruangan pelatihan. Pelatihan ini tidak hanya memberikan kontribusi nyata terhadap penguatan kapasitas UMKM Desa Ciseeng, tetapi juga menjadi dasar bagi keberlanjutan program pengembangan keterampilan digital yang lebih komprehensif dan berkesinambungan.
Co-Authors Andika Nuraga Budiman Andika Nuraga Budiman Andika Nuraga Budiman Andika Nuraga Budiman Andika Nuraga Budiman Andika Nuraga Budiman Ario Adi Prakoso Bob Raozal Budiantoro, Harry Budiman, Andika Nuraga Destiyani, Annisa Efendy Zain, Efendy Ely Nurhayati Ely Nurhayati Fasli Jalal Fauzi Ahmad Muda Firra Nurisma Firra Nurisma Gani, Ariel Nian Giovany, Rina Hendra Wicaksono, Hendra Herika Hayurani, Herika Hestin, Hestin Hesty Juni Tambuati Hesty Juni Tambuati Subing Madjid, Suhirman Muhamad Refki Novesar Muslikh Muslikh Noviyanti, Cahyani Rahma Nuraga Budiman, Andika Nurhayati, Ely Nurisma, Firra Oktavia, Dinda Putri, Alya Fahriyah Natasa Rachmawati, Ummi Azizah Rofi’i, Muhammad Shabrina Zusryn, Alyta Siti Maulidya Sari Subing, Hesty Juni Tambuati Subing, Hesty Tambuati Suhaeri Suhaeri Suhaeri Yugaswara, Heri