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All Journal Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR eProceedings of Management
Rajiv Dharma Mangruwa
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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Exploring Repurchase Intention and Key Factors in Dental Care Decisions: Evidence from Dental Clinics in Bandung City, Indonesia Suprayogi, Yogi; Mangruwa, Rajiv Dharma; Suryono, Herdiansyah Gustira Pramudia; Ramadhian, Mochamad Arief Rahman
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16509

Abstract

This study seeks to identify the factors that influence patient repurchase intentions in dental clinics in Bandung, Indonesia, as well as how these factors interact to determine patients' decisions to return to the clinic. Based on a survey of 177 respondents, this research identifies five main factors influencing repurchase intention: quality of medical service, physical and emotional comfort, trust in the professionalism of doctors, prices, and social influences from family and friends. The analysis shows that both social influence and service quality significantly influence the repurchase intention, which social influence has the most significant influence on repurchase decisions. These findings provide important insights for dental clinics in designing marketing and service strategies that focus on improving the overall quality of the social influence and service quality, which can increase repurchase intentions. This research also promotes the development of the knowledge on health service marketing, in the context of the dental care industry in Indonesia. Keywords:​ repurchase intention, service quality, social influence.
Co-Authors ADRIO KUSMAREZA ADIM Andi Hasan Al Husain Herdiansyah Gustira Pramudia Suryono Husnul Maulida Salsabilah Mahdzir, Akbariah Mohd Mansor, Nur Naha Mochamad Arief Rahman Ramadhian Moh Faidol Juddi Nurul Aulia Ramadhina Ramadhani, Rahima Richard Ricardo Rahmatullah Roby Irawan Syahputra Syahputra Yogi Suprayogi Sugandi Yoka Pradana