Articles
<![CDATA[PERJUANGAN MULTIKULTURALISME PERHIMPUNAN INDONESIA TIONGHOA DALAM PERSPEKTIF REKOGNISI AXEL HONNETH ]]>
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (382.079 KB)
|
DOI: 10.30813/bricolage.v4i01.1649
<![CDATA[ABSTRACTSocial equality among human beings is the ideal condition that has been initiated by philosophers such as Hegel and Mead, but Axel Honneth offers a different perspective on both implementation levels and a more holistic perspective. One of the thoughts related to the acquisition of Honneth's recognition through his postulate, has illustrated that there is a struggle on the basis of awareness of respect and recognition of cultural identity in the realm of multiculturalism. In the struggle there are several steps that must be passed to obtain mutual recognition of the particular identity, where the working principle starts from the affective level of love, then the cognitive is in the realm of the legal order, until the intellectual intuition is poured in the form of solidarity. These three become forms of reciprocal relationships that lead to the acquisition of recognition in several stages in every phase of society's development. This is in line with the struggle of the Chinese Association of China (INTI) which is always at the forefront of diffusing the implementation of multiculturalism to the wider community. Recognition of the equal rights and obligations of citizens is an essential human role, as well as the ethnic Chinese Indonesian community that has become an integral and fundamental part of the Unitary State of the Republic of Indonesia (NKRI). Unfortunately, past political policies 'scratch' history track record that actually creates a negative perception related to the existence of this ethnic.Keywords: Axel Honneth Recognition, Multiculturalism, Perhimpunan INTIABSTRAKPemikiran Rekognisi Axel Honneth melalui postulasinya bahwa terdapat perjuangan pemerolehan rekognisi (the struggle for recognition), dimana prinsip kerjanya lebih didasarkan atas: cinta (love), tatanan hukum (legal order), dan solidaritas (solidarity). Hal ini sejalan dengan perjuangan Perhimpunan Indonesia Tionghoa (INTI) yang senantiasa berada di garis terdepan mendifusikan implementasi dari multikulturalisme pada masyarakat luas. Pengakuan akan kesetaraan hak dan kewajiban warga negara merupakan sesuatu peranan manusia yang sifatnya hakiki, demikian pula masyarakat etnis Tionghoa Indonesia yang telah menjadi bagian integral serta fundamental dari Negara Kesatuan Republik Indonesia (NKRI). Sayangnya kebijakan politik masa lampau ‘menggoreskan’ rekam jejak sejarah yang justru menimbulkan persepsi negatif terkait keberadaan etnis ini.Kata kunci: Rekognisi Axel Honneth, Multikulturalisme, Perhimpunan INTI]]>
<![CDATA[EKSPRESI IDENTITAS MELALUI RELASI AYAH DAN ANAK PADA IKLAN YOUTUBE GRAB OFFICIAL ]]>
<![CDATA[Yohanes Probo Dwi Sasongko]]>;
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (700.757 KB)
|
DOI: 10.30813/bricolage.v4i02.1656
<![CDATA[ABSTRACTIn each interaction between humans, messages and communication content have a significant impact on the audience. Likewise with the presence of advertisement as a message delivery medium that is packaged as well as possible between ad creators as communicators to the communicants. The fundamental orientation of this research is to explore Grab Official Ads uploaded on Youtube since November 2017, entitled "“Luangkan Waktu Untuknya yang Selalu Ada Untukmu!” (Take Time for Him Who Is Always There for You!) through the Cultural Dimensions Theory which was found by Hofstede. Grab attended to reveal the phenomenon of online transportation which kept a little pro-contra story in the society, but this mode of transporting people was increasingly popular because it was able to answer the need for high mobility. This study finds the dynamics of the cultural dimensions through appreciation of Grab for its customers by an advertisement that express Indonesian identity through the relationship between father and son in four of the six dimensions. The remaining two dimensions are consistently found in most pieces of the ads scenes, the interpretation of the researcher is inline with Hofstede Insight's principle for the majority percentages of Indonesian cultural dimensions.Keywords: Expression of Identity, Relationship, Youtube, Grab OfficialABSTRAKDalam setiap kegiatan interaksi yang dilakukan manusia, pesan dan muatan komunikasi membawa dampak yang signifikan terhadap khalayak. Demikian pula dengan hadirnya iklan sebagai medium penghantar pesan yang dikemas sebaik mungkin antar kreator iklan sebagai komunikator kepada para komunikannya. Orientasi mendasar dari penelitian ini hendak menelusuri Iklan Grab Official yang diunggah pada Youtube sejak Bulan November 2017 yang bertajuk “Luangkan Waktu Untuknya yang Selalu Ada Untukmu!” melalui Teori Dimensi Budaya yang dicetuskan oleh Hofstede. Grab hadir menyibak fenomena transportasi online yang menyimpan sekelumit cerita pro-kontra di masyarakat, namun moda pengangkut orang ini justru kian digemari karena mampu menjawab kebutuhan akan tingginya mobilitas sehari-hari. Penelitian ini menemukan dinamika dimensi budaya melalui apresiasi Grab bagi para pelanggannya dalam iklan yang mengekspresikan identitas Indonesia melalui relasi diadik antara Ayah dan anaknya tersebut pada empat dari enam dimensi. Dua dimensi tersisa secara konsisten ditemukan pada sebagian besar potongan gambar adegan iklan, interpretasi peneliti ini sejalan dengan prinsip Hofstede Insight untuk mayoritas prosentase dimensi budaya Negara Indonesia.Kata Kunci: Ekspresi Identitas, Relasi, Youtube, Grab Official]]>
<![CDATA[REFLEKSI HIBRIDITAS BUDAYA DALAM PANCASILA PADA REALITAS DAN MEDIA SEBAGAI IDENTITAS BANGSA ]]>
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 01 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (644.896 KB)
|
DOI: 10.30813/bricolage.v3i01.841
<![CDATA[Studies on the identity are being learned widely, mostly focus on specific groups. The reality we face today is shows the different conditions, because Indonesia has Pancasila as the state philosophy that clearly asserts the motto of "Bhinneka Tunggal Ika". Actually, the spirit that brought ethnic diversity want to be placed in a proper understanding in order to avoid inter-ethnic conflict. The thought has not been led to reform the nation's cultural identity because the implementation is still far from reality. Eddie Lembong (2013) created the „Cross Culture Fertilization‟ concept or „The Cross-fertilization of Culture‟ idea of Paul Monroe (1928), while the form of the pollination contemplated in the process of cross-cultural thinking involves human interaction with a particular context. It needs to be enhanced by adopting the Rosenau‟s idea (2004) about the cultural hybridity in which the establishment of a culture based on the complexity of the dimensions of a person's life. The tangible implementation of cultural hybridity as a mirror of pluralistic nation identity exemplified through observation on the case studies and mass media of a national movie entitled “Tanda Tanya” ("Question Mark"). Keywords: Cultural hybridity, Pancasila, Reality and Media]]>
<![CDATA[POLEMIK KEBHINNEKAAN INDONESIA PADA INFORMASI INSTAGRAM @INFIA_FACT TERKAIT PATUNG KWAN SING TEE KOEN TUBAN ]]>
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 02 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (647.593 KB)
|
DOI: 10.30813/bricolage.v3i02.922
<![CDATA[Bangsa Indonesia dikenal oleh karena kebhinnekaannya, namun seketika terjadi suatu polemik yangdisebabkan oleh cepatnya penyebaran informasi serta konstruksi sosial media Instagram terhadap realitas.Informasi yang diberikan cenderung menjadi bias akibat perdebatan para netizen yang dapat berdampakpada masyarakat hanya dengan hitungan detik. Salah satu akun Instagram @Infia_fact mengunggahsebuah informasi tentang patung Dewa Kwan Sing Tee Koen di Kota Tuban Jawa Timur. Akun inidibanjiri dengan lebih dari 4000 komentar netizen baik yang berpresenden negatif maupun positif,sementara akun tersebut mengunggah berita tanpa adanya tendensi apapun, murni berupa fakta. Teorikonstruksi sosial (Berger & Luckman, 2011) bekerja untuk menjabarkan fenomena ini melalui penelaahanyang komprehensif, meliputi proses eksternalisasi, objektivasi, dan internalisasi.Kata Kunci: Kebhinnekaan, @Infia_fact, Konstruksi Sosial, Patung Dewa]]>
<![CDATA[IMPLEMENTASI KOMUNIKASI PEMASARAN TERPADU PADA YAYASAN NURUL IBAD JAKARTA TIMUR ]]>
<![CDATA[Ruzqiyah Ulfa]]>;
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (536.213 KB)
|
DOI: 10.30813/bricolage.v2i02.835
<![CDATA[Study about Integrated Marketing Communication or IMC has become a common issues. Not just profit-oriented institutions, non-profit institutions also need to know the communication strategy of the "new generation". The strategy in this integrated marketing communications that drive every aspect of the communication process to reach customers or the public with a message of unity in offering a benefit and ideas. Certainly not an easy thing when having a lot of media, ideas, activities and plans, but should have one "message" only. The integration process of marketing communication activities summarized simply by Chriss Fill (1995) through the integration of process models and marketing communication activities Hermawan Kertajaya in "3i Marketing Triangle" and "3² Values-Based Matrix". The Practice of marketing and social marketing products by Andreason, the emphasis is on the wider community that directly affect to the behavior and the needs or interests of the target as a basis. Yayasan Nurul Ibad as a non profit organization builds its brand image through their service by using marketing communication mix that consists of eight major communication model proposed by Philiph Kotler.Keywords: Integrated Marketing Communication, Message, Nurul Ibad]]>
<![CDATA[KEBAHASAAN SINEMATIK BERNUANSA PLURALITAS DALAM IKLAN BNI TAPLUS ANAK ]]>
<![CDATA[Rustono Farady Marta]]>;
<![CDATA[Patricia Robin]]>
<![CDATA[ Communication Vol 10, No 1 (2019): COMMUNICATION ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi - Universitas Budi Luhur ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/comm.v10i1.810
<![CDATA[Early education introduces children to how to manage money, especially since growing up to become a person who values money more. Related to this, PT. Bank Negara Indonesia, Tbk (BNI) released the BNI Taplus Anak program for children aged 0 to 17 years. To proclaim the service, advertisements were made that were very close to the reality of the lives of parents and children. This advertisement tells a group of bands with the name "Kancil" which consists of 5 people with high plurality nuances where they have different ethnicity, or skin color but live in harmony in order to realize the dream of becoming a band that follows the competition. The problem of this research lies in the meaning of the sign of the cinematic linguistic pattern of the BNI Taplus Anak version of the Kancil Band. This study aims to determine the mapping of storytelling patterns in the BNI ad, then identify the categorical of each of the cinematic lines and reveal the meaning of the sign. This study takes the qualitative study of Christian Metz's Cinema Semiology which seeks to build a model of the film linguistic system as text, which is found in sintagma as a structured group of signs. Research findings show that implicit meanings of plurality order are forward and have Systematic flow is not only based on the image of the product as a supporter of the value of its production, but moral responsibility in presenting story ideas is successfully presented to the audience. The filmmaker who creates the creative idea of making this advertisement succeeds in knitting the story in a congruent manner, the pattern of storytelling chronologically traced at a level where the scope of the framework is smaller implies a similar and consistent meaning in the form of plurality.]]>
<![CDATA[Balutan Identitas Maskulin pada Pengguna Tato dari Perspektif Fenomenologi Levinas ]]>
<![CDATA[Arni Ernawati]]>;
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Mudra Jurnal Seni Budaya Vol 35 No 3 (2020): September ]]>
Publisher : <![CDATA[Institut Seni Indonesia Denpasar ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31091/mudra.v35i3.1039
<![CDATA[Maskulinitas merupakan identitas yang berharga terkhusus bagi seorang laki-laki, tak heran banyak dari laki-laki mencoba berbagai cara untuk mengekspresikan maskulinitas mereka. Tato dianggap sebagai salah satu simbol maskulinitas bagi laki-laki. Tato dapat menjadi representasi identitas dan ekspresi seseorang, banyak dari laki-laki mengekspresikan diri mereka dengan simbol-simbol tato yang dilukis ditubuh mereka. Tato dalam pandangan masyarakat memiliki makna yang beragam, dalam beberapa komunitas masyarakat adat di Indonesia tato bahkan menjadi budaya yang sarat dengan pesan hidup sementara di masyarakat modern tato selain penyampai pesan juga sebagai unsur yang memiliki nilai estetika tersendiri. Simbol maskulinitas berupa tato dianggap memiliki nilai seni yang tinggi dan nilai pesan yang sangat baik untuk mengekpresikan pesan maskulin seseorang.]]>
<![CDATA[Optimalisasi Model Strategi Public Relations Museum Penerangan dalam Membentuk Citra Publik ]]>
<![CDATA[Novianti Saputra]]>;
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2020): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v2i1.1257
<![CDATA[Di era globalisasi ini juga diikuti dengan perubahan makna yang terjadi salah satunya nama museum. Masyarakat kini banyak yang mengartikan Museum Penerangan merupakan museum yang berisikan lampu, maka dari itu untuk memperkenalkannya pada masyarakat dibutuhkan peran Public Relations sebagai jembatan antara organisasi dengan masyarakat. Penelitian ini bertujuan untuk menggali informasi terkait strategi Public Relations serta citra yang dibentuk oleh Museum Penerangan. Jenis pendekatan penelitian ini menggunakan deskriptif kualitatif dengan metode studi kasus. Subyek penelitian ini terdiri dari staf public relations, staf museum, duta museum, dan pengunjung. Pengumpulan data dilakukan dengan cara wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa strategi Public Relations Museum Penerangan dengan melakukan optimalisasi strategi PENCILS (Publicity, Event, News, Community Involvement, Inform or Image, Lobbying and Negotiation, and Social Engagement) melalui Duta Museum. Dalam melakukan perencanaan strategi, Public Relations Museum Penerangan sudah cukup ideal sesuai dengan prinsip dari teori excellence.]]>
<![CDATA[The Concepts of Health and Illness of Children Living with HIV in Jakarta, Indonesia: Implications for Future Programs ]]>
<![CDATA[Thomas, Catherine]]>;
<![CDATA[Irwanto]]>;
<![CDATA[Weny Savitry Sembiring]]>;
<![CDATA[Hana Panggabean]]>;
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Jurnal Online Psikogenesis Vol 12 No 2 (2024): Desember ]]>
Publisher : <![CDATA[Fakultas Psikologi Universitas YARSI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24854/jps.v12i2.4696
<![CDATA[Studies on children’s concepts of health and illness mostly took focus on the views of healthy children. As children living with HIV face different challenges, it is essential to gain more understanding on their views on health and illness. The study used a guided drawing activity followed by a semi-structured interview. Thematic coding was done to analyze of the interview data. There were three categories formed both on the concepts of health and illness: The biomedical, psychosocial, and healthy lifestyle representation. To children living with HIV, the concepts hospitals, hospitalization, medications, doctors, and symptoms of being sick are common to them. Children revealed the emotional fatigue from being regularly sick and hospitalized, being discriminated and having to pay medical bills as consequence of having poor health. On the other hand, children also acknowledged the positive consequences of being healthy (e.g. playing without being discriminated, being able to celebrate the next birthdays). The study concluded that the ongoing health education programs for children with HIV should incorporate the positive consequences of being healthy, instead of focusing heavily on medical-related topics. Having a positive outlook will hopefully motivate these children to adhere to their medications and therefore improve their quality of life.]]>
<![CDATA[Peran Employee Engagement Memediasi Pengaruh Integritas dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Millenium Pharmacon International Tbk. ]]>
<![CDATA[Guston Sitorus]]>;
<![CDATA[Rustono Farady Marta]]>;
<![CDATA[GL. Hery Prasetya]]>;
<![CDATA[Robby Wijaya]]>
<![CDATA[ Jurnal Satya Mandiri Manajemen dan Bisnis Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025 ]]>
Publisher : <![CDATA[Pasca Sarjana Universitas Satya Negara Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54964/satyamandiri.v11i1.497
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh langsung dan tidak langsung antara integritas karyawan serta lingkungan kerja terhadap kinerja karyawan pada PT. Pharmacon International Tbk., dengan employee engagement sebagai variabel mediasi. Pendekatan penelitian yang digunakan bersifat kuantitatif kausal. Populasi sekaligus sampel dalam studi ini berjumlah 75 orang karyawan, dengan teknik penarikan sampel menggunakan metode sampel jenuh atau sensus. Pengolahan dan analisis data dilakukan dengan metode analisis jalur (path analysis) menggunakan perangkat lunak SPSS versi 29. Hasil penelitian menunjukkan bahwa integritas karyawan dan lingkungan kerja berpengaruh secara langsung terhadap employee engagement, baik secara simultan maupun parsial. Selain itu, integritas karyawan, lingkungan kerja, dan employee engagement secara bersama-sama maupun terpisah memiliki pengaruh terhadap kinerja karyawan. Lebih lanjut, ditemukan pula pengaruh tidak langsung dari integritas karyawan dan lingkungan kerja terhadap kinerja karyawan melalui mediasi employee engagement di PT. Pharmacon International Tbk.]]>
