Article Per Year (5 Year)
p-Index From 2021 - 2026
1.235
P-Index
This Author published in this journals
All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Dinasti International Journal of Education Management and Social Science Journal of Community Empowerment for Health Journal Of Human And Education (JAHE) Jurnal Pusat Akses Kajian Manajemen Mount Hope Global Economic Journal Jurnal Vokasi Indonesia
Jocelyn, Jocelyn
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Testing of MSME Financial Performance Model in Indonesia with Financial Technology Moderation and Green Innovation Towards Advanced Indonesia Whittleliang Hakki , Tandry; Surjadi, Merna; Jocelyn, Jocelyn
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3262

Abstract

Medium enterprises are a fairly important part of the business sector in playing a real role in various economic interests in national development, especially for the creation of businesses and jobs, especially after the Covid-19 pandemic in 2023. This is supported by the Ministry of Tourism and Creative Economy, which was stated by the Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency, Mr. Sandiaga Salahuddin Uno, who said that tourism and creative economy actors, especially in the MSME sector, must continue to hone their digital technology skills to boost the economy and create jobs. Based on this phenomenon, researchers are interested in researching digital technology and green innovation in the MSME sector in Indonesia. This study aims to analyze the influence of Strategic Management Accounting, MSME Digitalization, and Leadership Quality on MSME Financial Performance. Where in this study, Financial Technology and Green Innovation, which are supporting factors in addition to advances in information technology, are used as moderating variables between the variables: Strategic Management Accounting, MSME Digitalization, and Leadership Quality on MSME Financial Performance. This study uses primary data conducted by distributing questionnaires to Micro, Small, and Medium Enterprises in several major cities in Indonesia, such as the target of this study, namely MSMEs in the cities of Jakarta, Denpasar, Bandung, Surabaya and Medan. The results of the study indicate that MSME Digitalization and Leadership Quality have a significant effect on MSME financial performance, but Strategic Management Accounting does not have a significant effect on MSME financial performance. Financial Technology strengthens the influence of MSME Digitalization and leadership quality on MSME financial performance but Financial Technology does not strengthen Strategic Management Accounting on MSME financial performance. Green innovation strengthens the influence of MSME digitalization on MSME financial performance but Green innovation does not strengthen the influence of Strategic Management Accounting and Leadership Quality on MSME Financial Performance
THE INFLUENCE OF BRAND, SALES PROMOTION AND LOCATION ON INTEREST IN BUYING COFFEE AT KOPI KENANGAN (CASE STUDY ON UNPRI STUDENTS CLASS OF 2021) Felicia, Evelyn; Jocelyn, Jocelyn; Kok, Selvina; Ginting, Nurmaidah; Lubis, Hana Salsabila
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.662

Abstract

Kopi Kenangan has developed into the fastest growing food and beverage retailer in Indonesia. Quantitative as the method used and in this study, convenience sampling technique was used to collect 97 respondents. Data collection methods, including questionnaires, interviews, and documentation and multiple linear regression analysis as data analysis. The results of the hypothesis calculation illustrate Brand, sales promotion has an effect on buying interest both partially and simultaneously
Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Pada Marketplace Shopee Sofyan, Deviana; Mar'aini, Mar'aini; Napitupulu, Asri Agung; Sim, Graciella Nikita; Jocelyn, Jocelyn
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 1 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i1.733

Abstract

Penelitian ini bertujuan supaya mengetahui pengaruh kualitas produk, harga,dan promosi terhadap keputusan pembelian pada marketplace shopee. Penelitian tersebut menggunakan metode kuantitatif dan skala likert sebagai pengukurannya.Populasi dalam penelitian ini adalah konsumen yang memakai aplikasi Shopee, dan yang pernah melakukan transaksi di Shopee. Sampel penelitian yaitu 50 responden. Teknik dalam penelitian ini menggunakan analisis regresi linear berganda yang diolah dengan bantuan SPSS 26. Berdasarkan uji hipotesis yang dilakukan, hasil penelitian ini menyatakan bahwa variabel Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian, variabel Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Dan kesimpulannya variabel kualitas produk, promosi, dan harga bersama-sama secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengabdian Pada Masyarakat Pengawasan Pemilu Serentak 2024 Di Kota Batam Haeruddin, Haeruddin; Beam Lim, Glory; Christian, Wenny; Ripto, Ripto; Saputra, Irvan; Yuvier, Maxi; Umairoh, Za’zika; Vinrens, Vinrens; Ali, Zulfaka; Anabel Medendehe, Rizya; Jacksen, Hery; Cheryl, Cheryl; Oktaviano, Rafael; Safitri, Encik Raisya Indria; Henry, Thierry; Jocelyn, Jocelyn
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1397

Abstract

Pengawasan Pemilu Serentak 2024 di Kota Batam menghadapi tantangan dalam mencegah dan mengatasi pelanggaran pemilu, dengan partisipasi masyarakat yang masih rendah. Tujuan dari pengabdian ini adalah untuk meningkatkan keterlibatan masyarakat dalam pengawasan pemilu agar tercipta pemilu yang jujur, adil, dan berkualitas. Metode yang digunakan meliputi pendidikan masyarakat melalui pelatihan dan penyuluhan, konsultasi dengan perguruan tinggi, pelatihan teknik pengawasan, dan advokasi melalui pendampingan. Data dikumpulkan melalui wawancara, kuesioner, dan observasi langsung, kemudian dianalisis menggunakan analisis deskriptif dan statistik. Kegiatan dilakukan di Kota Batam dari Januari 2024 hingga Desember 2024. Temuan menunjukkan bahwa partisipasi dan kesadaran masyarakat meningkat secara signifikan, mengurangi potensi pelanggaran pemilu. Dokumentasi kegiatan berupa foto, tabel, grafik, dan gambar menunjukkan keberhasilan metode yang diterapkan. Meskipun terdapat tantangan berupa potensi konflik politik di masyarakat, kegiatan ini berhasil menciptakan pengawasan pemilu yang lebih baik dan demokratis. Rekomendasi untuk kegiatan pengabdian berikutnya adalah meningkatkan kolaborasi dengan berbagai pihak dan memperluas cakupan kegiatan untuk menjangkau lebih banyak masyarakat. Dengan demikian, pengawasan pemilu dapat terus ditingkatkan untuk menjaga integritas pemilu di masa depan.
Exploring metaverse online platform “Gather.Town” for collaborative learning activities to improve participants’ engagement in adolescent health workshop intervention Velies, Dyana Safitri; Jocelyn, Jocelyn; Wibowo, Johan; Sungono, Veli
Journal of Community Empowerment for Health Vol 8, No 2 (2025)
Publisher : Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jcoemph.86494

Abstract

 Introduction: Health-related behavior in adolescents gives significant impact on their future health and the next generation. Some interventions toward adolescents’ health-related behaviors have resulted ineffectively, owing to status and respect sensitivity in adolescents’ uniqueness. Covid-19 pandemic caused restrictions to face-to-face meetings and educational activities. The "gather.town" metaverse was used to construct an online event platform that included attractive and interactive educational workshops to induce collaborative learning activities for adolescents, as a result of on Human Centered Design process that starts with adolescents and ends with tailored innovative solutions to improve their health. This study aims to explore the use “gather.town” as a metaverse online platform to engage with adolescents during intervention to improve.Methods: The intervention was designed and organized by a student-led organization using a metaverse online platform “gather.town” to reach out to adolescents in Indonesia, consisting of ten workshops, each demonstrating a health topic with a skill-learning approach using interesting activity guided by a pair of knowledgeable speakers. Moreover, “gather.town” offers unique options such as creating individual avatar and interacting with people outside the workshop rooms during the event. The main event was divided into morning and afternoon sessions with a total of 140 adolescents from different areas and educational backgrounds in Indonesia.Results: Only 47% of participants gave feedback through online evaluation from. All participants were satisfied with the workshops. Thirteen percent of participants were unsatisfied with the “gather.town” platform.Conclusion: Using a human-centered design approach to combine skills and health knowledge increases adolescents’ interest to join the intervention. Future interventions may consider exploring other user-friendly platforms and total number of activities to accommodate more participants in each workshop.
INTERPRETATION OF BEAUTY PRIVILEGE IN FILM (CASE STUDY OF RECEPTION ANALYSIS OF THE “BACKSTAGE” FILM) Jocelyn, Jocelyn; Andriano, Stefanus; Hardika Widi Satria, Hardika Widi Satria
Jurnal Vokasi Indonesia Vol. 12, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The "Backstage" film is an Indonesian film that addresses the issue of beauty privilege wrapped in a drama genre. Beauty privilege often occurs in Indonesia, creating injustices in society. This film tells the story of two siblings pursuing their careers, but injustice occurs in terms of popularity due to the differences in appearance between Sandra and Elsa. The problem lies in the difference in treatment they receive based on their conformity to beauty standards. This study aims is to understand and analyze the meaning of beauty privilege as perceived by the audience after watching the film "Backstage". The theories used in this study are mass media theory, film theory, and reception analysis. This study employs a descriptive qualitative method using Stuart Hall's reception analysis. The data collection techniques used in this study are semi-structured interviews with five informants and observations. The research results indicate that four informants are categorized in the dominant-hegemonic position, one informant in the negotiated position, and no informants are categorized in the oppositional position. According to the informants, the "Backstage" film has well-represented the issue of beauty privilege, but one informant felt that the film's plot is still difficult to understand.
Analysis of the Impact of Place and Promotional Strategies of Marketing Mix towards Consumer Purchase Decision in Marutama Ramen Jocelyn, Jocelyn; Amelia, Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16008

Abstract

In the world where business has been rapidly growing over the time, the competition among the businesses has been tremendously increasing day by day. Where competition has been fierce, companies will have to think on ways to maximize their sales and also on how to develop the best and most effective strategies to market their products. Companies are to ensure that they implement and take on the best decision for their own in order to push the customer purchase decision. This study aims to analyze the impact of Place and Promotional Strategies of Marketing Mic towards Consumer Purchase Decision in Marutama Ramen Medan. The sample used in this study is 100 respondents. For processing and analyzing data in this study, namely by using SPSS version 25.0 as software for data processing. This study has 2 hypotheses and all of them have significant results.Place Strategy, Promotion Strategy, Customer Purchase Decision
Co-Authors Ali, Zulfaka Amelia Amelia Anabel Medendehe, Rizya Beam Lim, Glory Cheryl, Cheryl Christian, Wenny Felicia, Evelyn Haeruddin Haeruddin Hardika Widi Satria, Hardika Widi Satria Henry, Thierry Jacksen, Hery Johan Wibowo Kok, Selvina Lubis, Hana Salsabila Mar'aini, Mar'aini Napitupulu, Asri Agung Nurmaidah Ginting, Nurmaidah Oktaviano, Rafael Ripto, Ripto Safitri, Encik Raisya Indria Saputra, Irvan Sim, Graciella Nikita Sofyan, Deviana Stefanus Andriano Surjadi, Merna Umairoh, Za’zika Veli Sungono Velies, Dyana Safitri Vinrens, Vinrens Whittleliang Hakki , Tandry Yuvier, Maxi