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All Journal Agro Ekonomi Academia Open Journal of Green Science and Technology
Fitria, Ina
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Blackpink's Celebrity Endorsement Shapes Global Oreo Purchase Intentions Fitria, Ina; Oetarjo, Mas
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8250

Abstract

This research investigates how Celebrity Endorsement and Brand Image influence Purchase Intention for Oreo Blackpink products, with Brand Attitude as a mediator, aiming to fill a gap in understanding consumer behavior in the context of South Korean music group endorsements. Using quantitative techniques and data from 177 respondents who had seen advertisements and purchased Oreo Blackpink products, the study found that Celebrity Endorsement and Brand Image positively and significantly influence Brand Attitude. However, Brand Image did not significantly affect Purchase Intention, while Celebrity Endorsement and Brand Attitude had a positive and significant impact on Purchase Intention. The findings emphasize the importance of celebrity endorsement selection and Brand Attitude in shaping consumer perceptions and purchase intentions, providing insights for marketing strategies in competitive markets targeting emerging demographics. Highlight: Celeb Influence: Key in shaping perception and purchase for Oreo Blackpink. Attitude's Role: Crucial mediator between endorsement, image, and purchase intention. Strategic Insight: Selective endorsement and positive attitude enhance consumer engagement. Keyword: Celebrity Endorsement, Brand Image, Purchase Intention, Brand Attitude, Oreo Blackpink
The Transformation Process of Chili Auction Market From Conventional to Digital in Kulonprogo Regency, Indonesia Nurlaela, Siti; Raya, Alia Bihrajihant; Euriga, Epsi; Sujono, Sujono; Sukadi, Sukadi; Fitria, Ina; Panicara, Salsadila; Pradinata, Aviad Rezqiano; Syahadah, Muhammad Ali
Agro Ekonomi Vol 36, No 1 (2025): JUNE 2025
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.99958

Abstract

The digital transformation of auction market management plays a crucial role in addressing the high volume of chili peppers and mitigating potential inefficiencies and inaccuracies in operational processes. However, several challenges persist in implementing this transformation. Therefore, this study aimed to investigate the process of transitioning auction market management from conventional to digital. Using a descriptive qualitative methodology, insights were obtained from auction market managers representing five distinct groups in Kulon Progo Regency. Data collection methods included focus group discussions (FGDs), observation, and in-depth interviews. The results showed varying levels of readiness for digital adoption across the markets, with Tani Rejo Auction Market leading in digital technology utilization. Key factors influencing the pace and success of this transformation included institutional dynamics, leadership capabilities, and human resource preparedness. However, persistent farmers perceptions regarding the potential adverse impacts of digital pricing on livelihoods remained a barrier. This study outlined a phased transformation process, comprising initial communication, goal setting, system analysis, implementation of digital applications, training, socialization, evaluation, and follow-up. In addition, support from stakeholders, particularly the Agriculture Office and Bank Indonesia (BI), was identified as crucial in facilitating farmers and traders through the digitalization process, typically improving market efficiency and benefiting all stakeholders.
Road Surface Analysis Using the International Roughness Index and Pavement Condition Index (Case Study: Gajah Mada Street, Tegal City) Marwanto, Riza Phahlevi; Maheswara, Andhika Adiwidya; Bahrelsi, Damar Risky; Perdana, Brezinka Ayu; Fitria, Ina; Hadi, Suprapto
Journal of Green Science and Technology Vol 9 No 2 (2025): Journal of Green Science and Technology Vol. 9 No.2 September 2025
Publisher : Faculty of Engineering, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jgst.v9i2.10624

Abstract

Road surface quality plays an important role in ensuring safety and comfort for users Gajah Mada Street in Tegal City was chosen as the study site because it functions as a main route with heavy traffic flow, and there are various physical damages on its surface. This study aimed to evaluate the condition of the road by applying the International Roughness Index (IRI) and Pavement Condition Index (PCI) approaches. Data collection was conducted through field surveys using a Hawkeye vehicle for IRI and a visual PCI inspection based on ASTM D6433-11 standards. The analysis results showed an average PCI value of 77, categorized as very good, while the IRI value was 6.23 m/km, indicating a fair condition. The difference between the two methods highlights the importance of a multi-method approach in road condition assessment. This study recommends regular and periodic road maintenance to sustain optimal road performance.
Co-Authors Bahrelsi, Damar Risky Euriga, Epsi Hadi, Suprapto Maheswara, Andhika Adiwidya Marwanto, Riza Phahlevi Oetarjo, Mas Panicara, Salsadila Perdana, Brezinka Ayu Pradinata, Aviad Rezqiano Raya, Alia Bihrajihant Siti Nurlaela Sujono Sujono, Sujono Sukadi Sukadi Syahadah, Muhammad Ali