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All Journal Bumi Lestari Voteteknika (Vocational Teknik Elektronika dan Informatika) Berkala Perikanan Terubuk Jurnal Ilmu Lingkungan Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan JPF (Jurnal Pendidikan Fisika) Universitas Islam Negeri Alauddin Makassar Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Teknologi Informasi dan Pendidikan Jurnal Magrobis Jurnal Zona Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Dinamika Pertanian International Journal of Economics and Management Research
Thamrin Thamrin
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Physics Social Sciences Other

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The Effect of E-Service Quality, E-Trust and E-Satisfaction on Repurchase Intention through Prior Online Experience as a Moderation Variable : (Empirical Study on Tokopedia E-Commerce Service Users in Padang City) M Nabil Akmal; Thamrin Thamrin
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.397

Abstract

This study aims to analyze the influence of e-service quality, e-trust, and e-satisfaction on the repurchase intention of Tokopedia marketplace customers in Padang City, and to examine the role of prior online experience as a moderating variable in this relationship.The study uses a quantitative approach with hypothesis testing to test the causal relationship between the independent and dependent variables. Based on the results of data analysis, it was found that e-service quality and e-satisfaction have a positive and significant effect on repurchase intention, while e-trust does not have a significant effect on repurchase intention. Regarding the role of prior online experience as a moderating variable, the results of the study show that previous online shopping experience is able to moderate (strengthen) the relationship between e-service quality and repurchase intention as well as the relationship between e-satisfaction and repurchase intention. However, prior online experience failed to moderate the relationship between e-trust and repurchase intention. Based on the results of the analysis, it shows that the quality of electronic services and customer satisfaction supported by previous positive experiences are key factors that drive repurchase intention on the Tokopedia marketplace, while consumer trust does not relatively affect repurchase intention in the context of this study.
Co-Authors Abd. Rasyid Syamsuri Adi Candra Adrian Adrian Afrizal Tanjung Ahmaddul Hadi Alfeus Jhonson Armada H Almasri Amelia Linggawati Andi Yusapri Anisa Novia Sari Anniswati Anniswati Aras Mulyadi Astuti Marnis Bima Wahyu Nugroho Delsina Faiza Desyandri Desyandri Edidas , Edidas Efriyeldi, Efriyeldi Eka Rahmawati Elizal, Elizal Ellysa Shintya Elmizal Elmizal Fachry Abda El Rahman Farid Febrianda Fauzi Rizky Harahap Febeyessy Aritonang Febriana Zulmi Firman Indra Arya Gina Ulfa Fitria Hanesman Hanesman Hapzi Ali Heni Pujiastuti Ilmiyati Rahmy Jasril Ince Raden Irvina Nurachmi Jean Novia Ain Joko Samiaji Juliaman Sitopu Kasman Rukun Khaidir Khaidir M Nabil Akmal M. Ridho Fadillah Mesi Yurez Mohammad Tri Wardani Mubarak Mubarak Muhammad Hafiz Perdana Muhammad Hasby Muhammad Rafli Musrifin Galib Nita Cahyaning Novri Ditama Syafni Nursyirwani, Nursyirwani Putra Jaya Rana Zahra Rifa Nabila Syahira Rifardi Riki Apriyandi Rizky Almanda Sabran Sabran Setyo S. Moersidik Sofyan Husein Siregar Sopyan Hadi Sukendi Sukendi Syafruddin Nasution Syaiful Bahry Wenika Fitria Dona Windy Anjeli Hutahaean Wonang Saputra Yusni Ikhwan Siregar