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All Journal Jurnal Manajemen dan Organisasi JAM : Jurnal Aplikasi Manajemen Binus Business Review Jurnal Bisnis dan Manajemen Altasia : Jurnal Pariwisata Indonesia Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics, Commerce, and Management Greenation International Journal of Economics and Accounting
Sucherly Sucherly
Faculty Of Economics And Business, Padjadjaran University, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Analyzing The Relationship Between Target Market, Information Technology Resources and Digital Marketing In Achieving Non-Tax State Revenue Targets Kelik Budiana; Sucherly Sucherly; Nandan Lima Krisna; Diana Sari
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.86

Abstract

Non-tax state revenue is one of three state revenue sources. The other two sources are taxes and grants. Some examples of non-tax revenue sources include fees for passports, revenue from the forest resource rent provision, and administrative fines. Non-tax state revenue during 2013-2021 is fluctuating around 250-450 trillion rupiahs. Other situations, such as government institutions' inability to meet the target and a limited market for government services, also contribute to non-tax state revenue instability. This condition will create difficulties in predicting state revenue in the future. Besides, it also restrains the country's development due to economic burden. This research would contribute to achieving the following research objectives. The first is to construct a product and service digital promotion model by including the target market and IT implementation into the digital marketing and non-tax state revenue. The second is to examine the relationship between the target market, information technology implementation, and digital marketing in increasing non-tax state revenue.
The Impact of Market Attractiveness and Resource Uniqueness in Influence Marketing Performance Through Market Strategy Anang Martoyo; Sucherly Sucherly; Undang Juju
International Journal of Economics, Commerce, and Management Vol. 2 No. 2 (2025): April : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i2.458

Abstract

Micro businesses make a big contribution to national development, especially in opening up job opportunities so that they can support government programs in reducing unemployment and poverty, but in the last five years the level of marketing performance has fluctuated and tends to slow down. The research aims to examine the ability of micro business actors to implement market strategies to improve marketing performance and business scale.The research used an explanatory survey method with an analysis unit for micro business actors in the DKI Jakarta area with a sample size of 400 respondents. Research data sources include primary and secondary data sources with data collection through observation, literature study, interviews and cross-sectional questionnaires. The analysis technique uses SEM analysis with the LISREL 8.8 programThe results of the research show that market attractiveness and resource uniqueness simultaneously have a significant effect on market strategy with a total influence of 92%, partial market attractiveness has a significant effect on market strategy of 38.6%, while resource uniqueness partially has a significant effect on market strategy by 50.3%. Changes in technology and human resources make a dominant contribution in influencing the effectiveness of implementing market strategies. Market strategy has a significant influence on marketing performance with a total influence of 94%. Positioning provides the most dominant contribution in influencing marketing performance.Recommendations for micro business actors in formulating market strategies to consider aspects of technological change and human resource competence to achieve more optimal marketing performance improvements.
PENGARUH KEPERCAYAAN DAN SOCIAL COMMERCE CONSTRUCT PADA MINAT BELI KONSUMEN DI JAWA BARAT Triyana S, Desna Archelia; Sucherly, Sucherly; Oesman, Yevis Marty
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4108

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan social commerce construct pada minat beli konsumen di jawa barat. Variabel Independen dalam penelitian ini yaitu kepercayaan dan social commerce construct , sementara variabel dependen pada penelitian ini yaitu minat beli konsumen. Responden dalam penelitian ini adalah pengguna situs social commerce yang pernah mmembeli produk maupun layanan jasa secara online. Penelitian ini menggunakan metode kuantitatif dengan teknik survei melalui kuesioner dan analisis Smart PLS. Sampel dalam penelitian ini berjumlah 210 pelanggan. Hasil penelitian menunjukkan bahwa terdapat pengaruh kepercayaan terhadap minat beli konsumen melalui social commerce construct, terdapat pengaruh kepercayaan terhadap minat beli konsumen, terdapat pengaruh social commerce construct terhadap minat beli konsumen dan terdapat pengaruh kepercayaan terhadap social commerce construct.
Analyzing The Relationship Between Target Market, Information Technology Resources and Digital Marketing In Achieving Non-Tax State Revenue Targets Kelik Budiana; Sucherly Sucherly; Nandan Lima Krisna; Diana Sari
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): Greenation International Journal of Economics and Accounting (September 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.86

Abstract

Non-tax state revenue is one of three state revenue sources. The other two sources are taxes and grants. Some examples of non-tax revenue sources include fees for passports, revenue from the forest resource rent provision, and administrative fines. Non-tax state revenue during 2013-2021 is fluctuating around 250-450 trillion rupiahs. Other situations, such as government institutions' inability to meet the target and a limited market for government services, also contribute to non-tax state revenue instability. This condition will create difficulties in predicting state revenue in the future. Besides, it also restrains the country's development due to economic burden. This research would contribute to achieving the following research objectives. The first is to construct a product and service digital promotion model by including the target market and IT implementation into the digital marketing and non-tax state revenue. The second is to examine the relationship between the target market, information technology implementation, and digital marketing in increasing non-tax state revenue.
The Effect of Customer Relations and Marketing Communication on Competitive Advantage and Customer Loyalty Taufik Zulfikar; Sucherly; Undang Juju
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4062

Abstract

Competitive advantage is achieved when a company runs a marketing strategy by producing products and services different from those of other competitors and/or producing cheaper products and services, which creates a superior value. Repeat purchase is a manifestation of customer satisfaction with the value received, and customer loyalty reflects companies with competitive advantages. This research aims to determine the impact of customer relations and marketing communication on competitive advantage, which affects customer loyalty. The research method used is a survey aimed at 400 hotel customers, and the analytical instrument used is the Structural Equation Model (SEM). The research shows that there is an influence of competitive advantage on customer loyalty, Customer relationship, and marketing communication, which affect competitive advantage both partially and simultaneously. Customer loyalty will happen when a company has a competitive advantage, encouraged by customer relationships and optimal marketing communication. This research highlights that loyalty is not merely the outcome of customer satisfaction but is rooted in a firm’s ability to build trustful relationships, communicate effectively, and sustain competitive advantage.
Co-Authors Anang Martoyo Andi Ramadhan Arizal N Armanu Thoyib Diana Sari Diana Sari Diana Sari Djoko Soetjiptadi Dwi Kartini efrita soviyanti Ernie Tisnawati Sule Fariz Pramadani hadiyati hadiyati Harry Gozali Henny Utarsih Hilmiana Yudo Martono Jajang Burhanudin Jilmi Astina Anif Kelik Budiana Margono Setiawan Nandan Lima Krisna Nofrizal Nofrizal Rita Komaladewi Supiansyah Tatang Supriyadi Taufik Zulfikar Triyana S, Desna Archelia Undang Juju Undang Juju Yevis M. Oesman Yevis Marty Oesman Yuyus Suryana Zulia Khairani