Article Per Year (5 Year)
p-Index From 2021 - 2026
1.607
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi JAM : Jurnal Aplikasi Manajemen Binus Business Review Jurnal Bisnis dan Manajemen Altasia : Jurnal Pariwisata Indonesia Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics, Commerce, and Management Greenation International Journal of Economics and Accounting
Sucherly Sucherly
Faculty Of Economics And Business, Padjadjaran University, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Pengaruh Pemasaran Eksperiental dan Pemasaran Kerelasian Pelanggan Terhadap Nilai dan Kepercayaan Pelanggan UMKM di Lingkungan Pariwisata Jawa Barat Utarsih, Henny; Suryana, Yuyus; Sucherly, Sucherly; Sari, Diana
Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Khusus) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.293 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui penilaian konsumen tentang  pelaksanaan pemasaran eksperiental, pemasaran kerelasian pelanggan, dan nilai pelanggan, serta pengaruhnya terhadap kepercayaan pelanggan UMKM di lingkungan pariwisata Jawa Barat. Sampel penelitian sebanyak 210 responden yang adalah para pelanggan yang pernah atau sedang menggunakan produk UMKM di lingkungan pariwisata Jawa Barat. Data primer diperoleh melalui kuesioner dan wawancara. Data yang didapat dianalisis secara deskriptif dan verifikatif. Penerapan konsep pemasaran eksperiental produk UMKM di Jawa Barat termasuk dalam kategori cukup baik menuju baik. Penerapan konsep pemasaran kerelasian pelanggan sudah termasuk dalam kategori baik. Nilai pelanggan dinilai sudah menguntungkan bagi pelanggan, karena selisih manfaat yang didapat jauh lebih besar bila dibandingkan dengan pengorbanan yang dikeluarkan oleh pelanggan. Kepercayaan pelanggan baru termasuk dalam kategori cukup percaya menuju percaya. Pemasaran eksperiental dan pemasaran kerelasian pelanggan berpengaruh sebesar 78,8 persen terhadap nilai pelanggan dan nilai pelanggan berpengaruh sebesar 86,8 persen terhadap kepercayaan pelanggan UMKM di Jawa Barat.
Pengaruh Pemasaran Eksperiental dan Pemasaran Kerelasian Pelanggan Terhadap Nilai dan Kepercayaan Pelanggan UMKM di Lingkungan Pariwisata Jawa Barat Henny Utarsih; Yuyus Suryana; Sucherly Sucherly; Diana Sari
Altasia Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Spesial Seminar Nasional Pariwisata)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v2i2.566

Abstract

Penelitian ini bertujuan untuk mengetahui penilaian konsumen tentang pelaksanaan pemasaran eksperiental, pemasaran kerelasian pelanggan, dan nilai pelanggan, serta pengaruhnya terhadap kepercayaan pelanggan UMKM di lingkungan pariwisata Jawa Barat. Sampel penelitian sebanyak 210 responden yang adalah para pelanggan yang pernah atau sedang menggunakan produk UMKM di lingkungan pariwisata Jawa Barat. Data primer diperoleh melalui kuesioner dan wawancara. Data yang didapat dianalisis secara deskriptif dan verifikatif. Penerapan konsep pemasaran eksperiental produk UMKM di Jawa Barat termasuk dalam kategori cukup baik menuju baik. Penerapan konsep pemasaran kerelasian pelanggan sudah termasuk dalam kategori baik. Nilai pelanggan dinilai sudah menguntungkan bagi pelanggan, karena selisih manfaat yang didapat jauh lebih besar bila dibandingkan dengan pengorbanan yang dikeluarkan oleh pelanggan. Kepercayaan pelanggan baru termasuk dalam kategori cukup percaya menuju percaya. Pemasaran eksperiental dan pemasaran kerelasian pelanggan berpengaruh sebesar 78,8 persen terhadap nilai pelanggan dan nilai pelanggan berpengaruh sebesar 86,8 persen terhadap kepercayaan pelanggan UMKM di Jawa Barat.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Komitmen Pengurus Serta Implikasinya pada Kinerja Koperasi (Studi pada Koperasi Unit Desa di Jawa Timur) Djoko Soetjiptadi; Armanu Thoyib; Margono Setiawan; Sucherly -
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1103.286 KB)

Abstract

This research tried to find the relation among leadership style, organizational culture, commitment, and performance at Village Unit Cooperative in East Java. Specifically, this research aimed at: (1) studying the influence of leadership style and organizational culture to commitment, (2) studying the influence of leadership style and organizational culture to performance, (3) studying the influence of leadership style and organizational culture within commitment to performance. Variables of leadership style are measured using dimensions that are coercive style, authoritative style, affiliative style, democratic style, pacesetting style, and coaching style. Variables of organizational culture are measured using dimensions that are innovation, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability. While performance variables are measured using dimensions that are vision, capacities, resource, and job network. The result of this research indicates that: (1) leadership style and organizational culture have direct influence that are significant and positive to commitment (2) leadership style and organizational culture have direct influence that are significant and positive to performance, (3) leadership style and organizational culture within commitment have direct influence that are significant and positive to performance. According to the research results that are explained above, the researcher gives the following suggestions: (1) leadership style, organizational culture, and commitment represent variables which need to get special priority to be studied further by future researchers because these variables represent very important elements in taking care of the sustainability of an organization existence at all of level, (2) in order to have a more representative research, the future researchers can add some certain variables, especially moderator variable or intervening variables, that can function as a mediator among leadership style variables, organizational culture, and commitment, (3) the future researches should use more specific analyzer with more modern program, so that there will emerge more research models that are more representative with high level of validity and reliability.Keywords: Leadership style, organizational culture, commitment, and performance
The Effect of Resource-based View on Dive Trip Operators on Their Reputation and Its Impact on Dive Tourists’ Trust in Indonesia Jilmi Astina Anif; Ernie Tisnawati Sule; Hilmiana Yudo Martono; Sucherly Sucherly
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.446

Abstract

As a country with the second longest coastline in the world, Indonesia has vast potential for marine tourism. Dive tourism, in particular, is one of the growing marine tourism in the archipelago. The aim of this research is to analyze the RBV (resourcebased view) effect on the reputation of dive trip operators as well as its impact to tourists’ trust in Indonesia. The method employed in this research is the variable- or componentbased structural equation modelling (SEM), which is the PLS (partial least square), to verify the connection between variables. The result shows that RBV affects tourists’ trust through the reputation of dive trip operators. However, RBC does not directly affect the trust.
MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE BASED ON INNOVATION IN EDUCATIONAL SERVICE AT PRIVATE POLYTECHNICS IN INDONESIA Jajang Burhanudin; Dwi Kartini; Sucherly Sucherly; Rita Komaladewi
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.443

Abstract

Today, private polytechnics are required to innovate towards competitive advantage and superior performance in the higher education sector. However, in reality the accreditation is low, there is a lack of intellectual property rights and patents, many students drop out and have a long working period for graduates. Using a survey of all private polytechnics in West Java and Banten Province in Indonesia 30 institutions with 876 respondents from faculty members and students assigned randomly. The results of the study show that educational service innovation has an effect on competitive advantage and marketing performance. Competitive advantage also affects marketing performance.
THE INFLUENCE OF CORE COMPETENCE, MARKETING MIX STRATEGY AND MARKETING RELATIONSHIP STRATEGY TOWARD COMPETITIVE ADVANTAGE AND ITS IMPLICATION ON MARKETING PERFORMANCE (Survei Of Buku 2 Banks In West Java Province And DKI Jakarta) Tatang Supriyadi; Sucherly; Undang juju
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research tries to explain and analyze the influence of core competence, marketing mix strategy and marketing relationship strategy toward competitive advantage and its implication on marketing performance. This research uses a descriptive-verificative method with a causal approach that aims to explain the influence between variables. The data used is primary data at BUKU 2 banks in West Java Province and DKI Jakarta which were collected through a questionnaire of 381 respondents. Descriptive analysis was performed by tabulating the data for the determination of the average value category, for verification analysis using Structural Equation Modelling (SEM) and LISREL data processing. The descriptive test shows that Core Competence including in the Fairly Competent category, Marketing Mix Strategy including in the Less Good category, Marketing Relationship Strategy included in the category Fairly Good, Competitive Advantage in Fairly Excellent category, and Marketing Performance with Fairly High category. The verification test shows that there is a significant effect of Core Competence, Marketing Mix Strategy, Marketing Relationship Strategy on Competitive Advantage. Thus, simultaneously the variables of Core Competence, Marketing Mix Strategy and Marketing Relationship Strategy provide a significant contribution to the formation of Competitive Advantage. Likewise, Competitive Advantage has a positive effect and significant on Marketing Performance at BUKU 2 banks in West Java Province and DKI Jakarta.
Service Operation Strategy and Service Delivery Strategy to Enhance Business Performance Andi Ramadhan; Sucherly; Supiansyah
Jurnal Manajemen dan Organisasi Vol. 13 No. 4 (2022): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v13i4.44794

Abstract

This study strives to investigate whether the business performance of PT Pertamina (Persero) Integrated Terminal Teluk Kabung can be improved through an effective service operation strategy and service delivery strategy. This study uses primary and secondary data information. The data analysis pulled in this study is descriptive and causal and was obtained through the census method of 104 respondents who are the owners of 136 gas stations spread across West Sumatra. The causality data was then processed using PLS-SEM software. The study results show that some gas station operators in the area complained about PT Pertamina's services to consumers, which were considered slow and inflexible. Internal processes and customer perspectives that prioritize responsiveness capabilities to market needs will potentially improve business performance sustainably.
The Influence Of Corporate Resources And Corporate Strategy To Improve Corporate Performance At Indonesian State Owned Enterprises Harry Gozali; Sucherly .; Yuyus Suryana; Yevis M. Oesman
Jurnal Bisnis Manajemen Vol 16, No 2 (2015): September 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.063 KB) | DOI: 10.24198/jbm.v16i2.9

Abstract

The existence of Indonesian state-owned enterprises (SOEs) has an important role for the communities’ welfare as it ismandated in the constitution. If traced based on its face value, the profit of Indonesian SOEs looks to continue increasesteadily every year. However, on the other hand there is the biggest challenge, such as how to increase the value ofcompany, which is shown by ROA and ROE that keep on declining. This actually means that it is still possible to get ahigher profit. The objectives of this study are to get assessment regarding to (1) correlations of corporate resources withcorporate strategy, and (2) whether corporate resources and corporate strategy are affecting corporate performance,partially or simultaneously, to the Indonesian SOEs. Units of analyzes were 101 corporations from four different industrysectors and the samples for this research are 50 corporations of Indonesian SOEs. Time horizon is cross-sectional, wherethe study was conducted at a single period of time simultaneously. Data was gathered by questionaires and in-depthinterviews to SOEs directors and functional managers. Data analyzed were both descriptive and quantitative. Hypothesistesting was utilized by PLS model (Partial Least Square) 2.0 version. The finding shown that there are correlationsbetween corporate resources and corporate strategy. Corporate resources and corporate strategy do affect corporateperformance, directly or simultaneously. Moreover, corporate strategy have more influence than corporate resources.Directional strategy and organizational resources are the most dominant dimensions in affecting corporate performanceof Indonesian SOEs. The conclusion from this research is that most of Indonesian SOEs are not capable in formulatingtheir corporate strategy appropriately due to mismatching of their/incompatibility corporate resources.Key words: Corporate Resources, Corporate Strategy, and Corporate Performance. 
Value, Satisfaction, Customer Trust and Experience-Based Marketing of Blibli Customers in Bandung Fariz Pramadani; Sucherly Sucherly; Rita Komaladewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7492

Abstract

This study aims to examine how customer value and experiential marketing can influence customer trust directly and through customer satisfaction. This study focuses on Blibli customers in Bandung City, the sample size in this study is 210 respondents. The data analysis techniques was carried out using the Structured Equation Model (SEM-PLS) using the SmartPLS 3.0 program with measurements of outer model: convergent validity, discriminant validity, composite reliability, and measurements of the inner model; Coefficient Determinant of (R2), Significance (t-value). The results of the study show that customer value has a direct effect on customer satisfaction, experiential marketing has a direct effect on customer satisfaction, customer value has a direct effect on customer trust, experiential marketing has a direct effect on customer trust, customer satisfaction has a direct effect on customer trust, customer value has an effect on customer trust through customer satisfaction and experiential marketing have an effect on customer trust through customer satisfaction, the conclusion is that customer value and experiential marketing have an effect on customer satisfaction so that Blibli's customer trust in the city of Bandung can increase.  
Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust? Nofrizal Nofrizal; Sucherly Sucherly; Undang Juju; Zulia Khairani; Efrita Soviyanti; Hadiyati Hadiyati; Arizal N
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8800

Abstract

The in online sales transactions have continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify different types of direct and indirect influences that caused customers to make purchase decisions for fashion products and determine more dominant group (women or men) on e-commerce platforms and social media. The research applied a quantitative method. The research respondents were 244 customers who bought fashion products in e-commerce and social media. The analytical tools were Structural Equation Modelling (SEM) with SmartPLS 4.0, convergence and discrimination invalidity for the validity test, composite reliability for the reliability test, and structural model evaluation (inner model). The findings indicate that all aspects of product quality, trust, and customer loyalty have a huge impact on buying fashion products in e-commerce and social media. Moreover, in the indirect effect, product quality affects customer loyalty through trust. Similarly, product quality impacts purchase choices through customer loyalty. Trust also affects purchase choices through customer loyalty. Then, product quality affects purchase decisions through trust. Last, product quality has an impact on purchase decisions through customer loyalty and trust. Additionally, the results of PLS-MGA show that women are more dominant in buying fashion products on e-commerce and social media than men.
Co-Authors Anang Martoyo Andi Ramadhan Arizal N Armanu Thoyib Diana Sari Diana Sari Diana Sari Djoko Soetjiptadi Dwi Kartini efrita soviyanti Ernie Tisnawati Sule Fariz Pramadani hadiyati hadiyati Harry Gozali Henny Utarsih Hilmiana Yudo Martono Jajang Burhanudin Jilmi Astina Anif Kelik Budiana Margono Setiawan Nandan Lima Krisna Nofrizal Nofrizal Rita Komaladewi Supiansyah Tatang Supriyadi Taufik Zulfikar Triyana S, Desna Archelia Undang Juju Undang Juju Yevis M. Oesman Yevis Marty Oesman Yuyus Suryana Zulia Khairani