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All Journal Sosial Horizon: Jurnal Pendidikan Sosial Forum Bisnis dan Kewirausahaan Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi JSIKOM (Jurnal Studi Ilmu Komunikasi) Journal Of Social And Political Sciences Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi LIMEEMAS: Jurnal Ilmiah Pendidikan NAAFI: JURNAL ILMIAH MAHASISWA International Journal of Multidisciplinary Reseach
Azarkasyi, Badarudin
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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STRATEGI DISKOMINFO KOTA PALEMBANG DALAM MENGELOLA APLIKASI SIDEMANG UNTUK PENINGKAT Widya Darma Sasabila; Azarkasyi, Badarudin
Journal Of Social And Political Science Vol. 1 No. 2 (2024): EDISI OKTOBER 2024
Publisher : CV. Cendikiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/jsaps.v1i2.108

Abstract

Diskominfo Kota Palembang menghadapi tantangan dalam mengelola Aplikasi Sidemang untuk memastikan fungsionalitas optimal dan memenuhi kebutuhan pengguna. Penelitian ini bertujuan untuk mengevaluasi efektivitas pengelolaan Aplikasi Sidemang dalam meningkatkan layanan komunikasi publik di Kota Palembang. Penelitian ini menggunakan Teori Informasi Organisasi yang dikembangkan oleh Karl Weick, yang menekankan pentingnya komunikasi yang jelas dan terstruktur dalam organisasi. Dengan menggunakan pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. Observasi dilakukan untuk memahami penerapan Aplikasi Sidemang dalam operasional sehari-hari, wawancara dengan pemangku kepentingan untuk mendapatkan wawasan langsung, dan dokumentasi untuk menganalisis laporan penggunaan aplikasi. Aplikasi Sidemang berhasil meningkatkan efisiensi dan transparansi dalam pelayanan publik, memfasilitasi interaksi yang lebih baik antara pemerintah dan masyarakat, serta mengurangi ketidakjelasan informasi. Namun, masih terdapat beberapa kendala teknis dan masalah sumber daya manusia yang perlu diatasi untuk meningkatkan kinerja aplikasi.
Penerapan Konten Testimoni @keluarga.baba dalam Membangun Kepercayaan Pelanggan: Alfian, M. Riski; Saputra, Sepriadi; Azarkasyi, Badarudin
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 2 (2025): EduTIK : April 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i2.11621

Abstract

ABSTRAK  Di era digital, media sosial menjadi alat strategis dalam pemasaran dan pencitraan merek. Keluarga Baba Wedding Organizer, sebagai pelaku industri kreatif di bidang pernikahan, memanfaatkan konten testimoni pelanggan untuk membangun citra profesional dan terpercaya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam dengan tim pemasaran dan kreatif @keluarga.baba, observasi partisipatif, dan dokumentasi media sosial. Hasil penelitian menunjukkan bahwa testimoni yang dikemas secara autentik, dengan pendekatan visual dan naratif yang menarik serta penyampaian melalui fitur-fitur Instagram seperti Reels dan Stories, mampu membangun kepercayaan dan keterlibatan emosional audiens. Strategi framing digunakan dalam penyusunan narasi testimoni untuk memengaruhi persepsi publik terhadap kualitas layanan. Penelitian ini menyimpulkan bahwa konten testimoni bukan hanya alat promosi, tetapi juga instrumen penting dalam menciptakan loyalitas pelanggan di era pemasaran digital. ABSTRACT  In the digital era, social media has become a strategic tool in marketing and branding. Keluarga Baba Wedding Organizer, as a creative industry player in the wedding sector, utilizes customer testimonial content to build a professional and trustworthy image. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with the marketing and creative team @keluarga.baba, participant observation, and social media documentation. The results of the study show that authentically packaged testimonials, with an attractive visual and narrative approach and delivery through Instagram features such as Reels and Stories, are able to build trust and emotional engagement of the audience. Framing strategies are used in compiling testimonial narratives to influence public perception of service quality. This study concludes that testimonial content is not only a promotional tool, but also an important instrument in creating customer loyalty in the digital marketing era.
COMMUNICATION STYLE OF SRIWIJAYA 94.3 FM RADIO ANNOUNCERS: A CASE STUDY OF RELATIONSHIPS WITH LISTENERS Putri; Azarkasyi, Badarudin
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the communication style of Sriwijaya 94.3 FM radio announcers and their role in building closeness with listeners amid the increasingly digital audio media landscape. Using a qualitative approach, data were collected through program observations, in-depth interviews with announcers and listeners, and analysis of social media documentation. The findings indicate that announcers employ a warm and empathetic communication style, rooted in local culture, and highly responsive to listener interactions and feedback. Consistent relationship-building through on-air rituals, public appreciation, and topic continuity strengthens parasocial bonds between announcers and listeners. This approach not only creates positive emotional experiences but also fosters audience loyalty toward the radio station. The study highlights the importance of humanistic and adaptive communication strategies for local radio in maintaining relevance and closeness with listeners in the digital era, while providing insights for developing more effective broadcasting practices.
Strategi Pengembangan Ide Dan Naskah Siaran Di Radio Sriwijaya Palembang Melalui Pendekatan Riset Program Televisi Wijaya, Aldi; Azarkasyi, Badarudin
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.322

Abstract

This study aims to analyze the process of developing broadcast ideas and scripts at Radio Sriwijaya Palembang and the application of a television program research approach to improving the quality of broadcast production. The research method used a descriptive qualitative approach through interviews, observation, and documentation. The results show that the radio creative process is still intuitive and does not yet have systematic writing standards. The television program research approach has proven relevant for strengthening the structure of ideas, script flow, and the suitability of content to audience needs. This study recommends research strategies, creative collaboration, and continuous evaluation to improve broadcast quality.
Sriwijaya Radio dan Kearifan Lokal melalui Bahasa Daerah Sumatera Selatan Firdaus, Muhamad; Azarkasyi, Badarudin
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.347

Abstract

This investigation seeks to scrutinize the part played by Sriwijaya Radio in safeguarding indigenous knowledge by utilizing regional languages specific to South Sumatra. With the looming possibility of local languages dying out because Indonesian and foreign languages are so widespread, along with increased urbanization, and shifts in contemporary ways of living, Sriwijaya Radio has become a leading community media outlet that has always used the Palembang language in the programs it broadcasts ever since it was founded on July 13, 2002. A descriptive qualitative method is used in this study, and information is gathered through detailed conversations, observations, and records involving radio managers, broadcasters, program managers, and devoted Sriwijaya Radio listeners at its location on Jalan Seduduk Putih 1, Number 41A, 8 Ilir, Palembang, all of which took place on November 19, 2025. The study's conclusions show that Sriwijaya Radio is very important as a community media platform for protecting regional languages, and it does this through a number of tactics: (1) the consistent use of Palembang language, which includes the unique greeting "Mang Cek & Bik Cek" and the slogan "Sikok-Sikoknyo Radio Palembang," both of which help to create strong emotional connections with listeners; (2) a complete plan for protecting local knowledge through broadcast programs that are based on the cultural values and traditions of Palembang; (3) adapting to digital technology so that it can reach more people without losing its traditional identity; (4) giving the community the power to participate in making content, which results in a preservation environment that can last for a long time. The study's outcomes demonstrate that community-based media outlets, for example, Sriwijaya Radio, serve a significant purpose in revitalizing local dialects. They act not solely as avenues for information and amusement, but also as a means of protecting shared cultural identity during this period of globalization. This investigation enriches the theoretical understanding of community media principles and language conservation. Moreover, it delivers a functional blueprint for similar community media platforms throughout Indonesia as they navigate the difficulties presented by 25 endangered and 11 lost languages, out of the 718 local languages present within the nation.
Co-Authors Alfian, M. Riski Henny Yusalia Indriani, Meisya Komaruddin Komaruddin Muhaimin, Ahmad Muhamad Firdaus Novia, Tarisa Nur Kamila, Suci Oktalia, Oktalia Pernando, Epran Ari Purwati, Defita khoirunnisa Putri Putri, Amelia Sisma Safitri, Anggini Nisa Saputra, Sepriadi Suci, Yananti Putri Taufik Akhyar Widya Darma Sasabila Wijaya, Aldi