Article Per Year (5 Year)
p-Index From 2020 - 2025
1.817
P-Index
This Author published in this journals
All Journal Journal of Management and Business Review Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Proceeding National Conference Business, Management, and Accounting (NCBMA) Return : Study of Management, Economic and Bussines Klabat Journal of Management Proceeding of International Conference on Entrepreneurship (IConEnt)
Wijayanti, Cynthia Anna
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Management and Business Review

 1 
Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi Utari, Fidelia; Wijayanti, Cynthia Anna
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.287

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh positif kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen. Karakteristik konsumen yang diteliti dalam penelitian ini adalah excitement dan product knowledge, yang dimediasi oleh niat pembelian konsumen. Dalam beberapa tahun belakangan, jumlah pembelian daring telah meningkat, khususnya pada era pandemi yang mengharuskan masyarakat untuk tinggal di rumah. Tokopedia sebagai salah satu e-commerce terbesar di Indonesia, memiliki gross merchandise value tertinggi. Meskipun begitu, jumlah pengunjung situs web Shopee tercatat lebih tinggi. Karena itu, penelitian ini bertujuan menguji efek kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen Tokopedia. Teknik pengambilan sampel yang digunakan adalah teknik non-probability purposive dengan 191 responden yang telah mengisi kuesioner daring. Data yang diperoleh kemudian diolah dengan metode PLS-SEM. Hasil menunjukkan bahwa kualitas situs web tidak berpengaruh secara signifikan terhadap perilaku pembelian impulsif, namun excitement dan product knowledge memberikan pengaruh yang positif dan signifikan. Selain itu, niat pembelian tidak memiliki efek mediasi terhadap hubungan antara kedua karakteristik konsumen tersebut terhadap perilaku pembelian impulsif. Implikasi manajerial dari penelitian ini berupa saran kepada Tokopedia untuk lebih mempengaruhi perilaku pembelian impulsif konsumen agar Tokopedia dapat meningkatkan angka pembelanjaan secara online dan mengakomodasi kebutuhan masyarakat di era pandemi saat ini.
Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions Siahaan, Juniarty; Sari, Yuca Yolanda; Wijayanti, Cynthia Anna
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.566

Abstract

The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on consumer behavior in Indonesia, focusing on the K-Pop and K-Beauty industries. The research analyzes the effects of audience involvement, celebrity worship, brand awareness, and perceived product quality on purchase and visit intentions using survey data of 221 K-pop fans. Data were analyzed using Partial Least Squares (PLS). Findings reveal that audience involvement positively influences celebrity worship, which, in turn, boosts brand awareness, and sigficantly impacts perceived product quality. This perceived product quality positively affects consumers' intentions to purchase and visit, highlighting the interconnectedness of these factors. These results underscore the substantial role of audience involvement and celebrity worship in enhancing brand awareness and perceived product quality, which are pivotal in shaping purchase and visit intentions. The study offers valuable insights for businesses and marketers in the K-Pop and K-Beauty industries, emphasizing the need to understand and leverage these dynamics within the Indonesian consumer market.
Co-Authors Ciu, Edgar Elicia, Evelyn Filma Festivalia, Filma Harefa, Jeanete Abigail Johanes, Winty Juniarty, Juniarty Kristiyono, Yokie Radnan Parengkuan, Zipora Hana Sakura Robert Kristaung Sari, Yuca Yolanda Sembel, Jacquelinda Sandra Siahaan, Juniarty Syamsir Abduh Utari, Fidelia