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All Journal ELS Journal on Interdisciplinary Studies in Humanities Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL HERITAGE Jurnal Common JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Ilmu Komunikasi Dan Media Jurnal Studi Ilmu Sosial dan Politik Hybrid Advertising Journal: Publication for Advertising Studies Innovative: Journal Of Social Science Research Jurnal Pustaka Dianmas Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Dinamika Ilmu Komunikasi
Prasetya, Hendri
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Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Isu Politik, Desain Pesan, Media Komunikasi dan Gangguan Media Komunikasi Terhadap Partisipasi Politik Jannah, Anata; Sangun, Enisar; Prasetya, Hendri
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3420

Abstract

This research was inspired by the phenomenon of low political participation associated with political messages in the mass media. The purpose of this study was to determine the effect of political issues, message design, communication media and communication media disturbances on political participation. This study used a quantitative method by distributing questionnaires to 106 respondents at SMAN 2 Lumajang. The Data was processed using Smart PLS. The results of the study stated that the three variables, political issues, message design and political communication disturbances had no effect on political participation. Only the communication media variable has an effect of 38% on political participation. Simultaneously, the variable message issue, message design, communication media and communication media disturbance have an effect of 21.5 percent on political participation. The remaining 78.5% of political participation variables are influenced by other variables outside of this study.
Analisis Strategi Komunikasi Pemasaran Digital dalam Kegiatan Pemasaran Klub Olahraga Damayanti, Ria; Sari, Yunita; Prasetya, Hendri
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6046

Abstract

XYZ is a sports club specializing in swimming and water polo training, primarily focusing on developing young athletes. In the digital era, the club utilizes social media as its main platform to promote services and enhance brand visibility among the public. This study aims to analyze the digital marketing communication strategies implemented by XYZ Sports Club and explore ways to optimize their effectiveness. The research adopts a post-positivist paradigm with a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews with club managers, coaches, and members, as well as observation of digital activities across social media platforms. The findings reveal that XYZ has applied an integrated marketing communication framework encompassing five strategic principles: identification, individualization, interaction, integration, and integrity. However, the effectiveness of these strategies remains limited due to the absence of a structured customer feedback system and insufficient use of digital analytics. The study recommends strengthening data-driven evaluation mechanisms to enhance message personalization and improve the overall effectiveness of digital marketing communication in community sports organizations.
Pengaruh Iklan Marketplace di Televisi Terhadap Minat Konsumen Potesial melakukan Transaksi Online Fadillah, Fickri; Prasetya, Hendri
Hybrid Advertising Journal: Publication for Advertising Studies Vol 2, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Perkembangan Marketplace sebagai mekanisme pemasaran dan penjualan secara on line saat ini berkembang pesat. Beragam aplikasi Marketplace sangat mendorong penjualan berbagai komoditas. Marketplace menjadi mekanisme dan ruang pemasaran yang menawarkan fleksibilitas dan perluasan dalam beragam aspek pemasaran seperti place, product dan juga mekanisme penawaran atau promosional. Maraknya bermunculan penyelenggaran marketplace memunculkan iklim persaingan yang harus dijalani. Penyelenggara Marketplace tetap membutuhkan ruang untuk mengkomunikasikan keberadaan dan keunggulan masing masing aplikasi belanja mereka di media konvensional seperti televisi. Penelitian ini ingin mengukur pengaruh iklan marketplace yang terdiri dari Shopee, Lazada dan Tokopedia di media televise terhadap minat beli. Minat beli yang dimaksud di panelitian ini adalah keberminatan pembelian yang dilakukan melalui aplikasi marketplace. Pendekatan yang digunakan adalan kuantitatif dengan jenis ekplanatif. Penelitian ini menggunakan random sampling dengan kategori responden minimal berusia 18 tahun dan pernah menonton iklan marketplace di televisi. Sampel pada penelitian ini berjumlah 67 orang. Hasil Uji regresi pada penelitian ini menunjukkan bahwa kontribusi X kepada Y sebesar 35.1% yang berarti Pengaruh Iklan Marketplace di Televisi memberikan kontribusi sebesar 0.351 terhadap Minat Bertransaksi OnlinArtinya, Iklan Marketplace di Televisi berpengaruh terhadap Minat Bertransaksi Online.
Co-Authors Abdul Khohar Abrar, M. Imam Ainurridha, Muhammad Amelia, Sarah Amrillah, Rizki Aulia Herdani, Diza Azizah, Salsabila Baqi, Muhammad Fuad Abdul Cahyaningrum, Nabila Pramudhita Damayanti, Ria Fadillah, Fickri Haditama, Himawan Mahendra Ibnu Hamad Jannah, Anata Khotimah, Wininda Qusnul Mediana Handayani Mustiawan Nasution, Nurul Fadilah Putra, Gilang Kumari romadlan, said Sangun, Enisar Septiliani, Audry Setiawati, Titin Taffarul Rizky, Mohamed Wahdiyati, Dini Yunita Sari Yunitasari Yunitasari, Yunitasari