Article Per Year (5 Year)
p-Index From 2020 - 2025
1.332
P-Index
This Author published in this journals
All Journal JWP (Jurnal Wacana Politik) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Nasional Manajemen Pemasaran dan SDM Lingua Susastra Jurnal Ilmu Komunikasi Dan Media Jurnal Penelitian dan Pengabdian Masyarakat
Agustin, Hesti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JWP (Jurnal Wacana Politik)

 1 
STRATEGIC POLITICAL COMMUNICATION AND PROPAGANDA: WINNING FACTORS OF PRABOWO SUBIANTO-GIBRAN RAKABUMING RAKA IN THE 2024 ELECTION Nastain, Muhamad; Safitri, Rindiyani Irfani; Hidayat, Nugraheni Attharika; Agustin, Hesti
JWP (Jurnal Wacana Politik) Vol 10, No 3 (2025): JWP (Jurnal Wacana Politik) September
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v10i3.62979

Abstract

This article examines the factors that led the Prabowo-Gibran pair to reach the door of victory in the 2024 elections. The twists and turns of the long process can be navigated with various smooth strategies that demonstrate the pair’s expertise in politics, ultimately leading to a one-round victory. This research employs a qualitative descriptive method, utilizing data collection techniques that include a literature study and observation. The results showed that various factors contributed to the Prabowo-Gibran pair’s victory, starting with the role of President Jokowi as an incumbent who had a significant influence on Prabowo-Gibran’s electability, often referred to as the Jokowi Effect. In addition, proficiency in identifying opportunities and managing situations is a key collaboration, such as the formation of “Gemoy” framing, success in reaching Gen Z preferences, and reversing propaganda tactics. The victory was also supported by the TKN’s expertise in gaining the support of various political parties, mass organizations, and volunteers. Effective management of situations and opportunities is key, as well as a strategy to stay one step ahead of rivals to achieve success. This research contributes to the field of political communication and highlights the importance of forming public opinion as a key factor in the success of political contestants in democratic elections.
Co-Authors Adha, Ikhsan Fauzi Budi Hartono Christalia, Kezia Clarisa Alfa Lionora Fariha, Naela Faza Gribaldi Gribaldi Hidayat, Nugraheni Attharika Islami, Fitrah Sari Kurniawan, Dimas Said Mentari, Alfin Faiz Bara Meriani, Tiva Nur Okta Nastain, Muhamad Novitaningtyas, Ivo Nugroho, Nur Sulistiyo Pusvita, Ema Raikonen, Kimi Rosiana, Devy Surya Safitri, Rindiyani Irfani Siti Nurhidayah Utomo, Brilian Setyo Wijaya, Hafidh Al Fathan