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All Journal Patria Artha Management Journal JURNAL MANAJEMEN BISNIS Abdimas Langkanae Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Indonesian Journal of Business and Entrepreneurship Research
Amraeni, Amraeni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Daur Ulang Sampah Plastik Dalam Meningkatkan Ekonomi Masyarakat Pesisir: Blue Economic K, Andi Sumarlin; Rachmawaty, Rachmawaty; Amraeni, Amraeni; Hasanah, Dilllah Faradilla; Baharuddin, Riski Aprilianti; Fiddah, Andi Izatul
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1744

Abstract

Desa Bira berada di Kecamatan Bontobahari Kabupaten Bulukumba yang berada di daerah pesisir dan sebagai obyek wisata yang sangat baik sehingga dalam menghadapi masalah persampahan yang serius, belum ada program 3R (Reduce, Reuse, & Recycle) yang diterapkan di masyarakat. Sampah masih dibuang begitu saja atau dibakar tanpa memilah atau memisahkan sampah organik dan anorganik. Karena kurangnya pengetahuan dan keinginan untuk mengubah limbah sampah. Pengabdian ini bertujuan untuk mengurangi masalah sampah dan meningkatkan ekonomi masyarakat Desa Bira dengan mengubah berbagai jenis sampah plastik, seperti kantong plastik, menjadi berbagai bunga. Mereka juga akan membantu merangkai sampah agar terlihat unik, menarik, dan bernilai jual. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, dan pendampingan yang dilakukan dalam beberapa tahap, seperti persiapan, pelaksanaan, dan evaluasi. Di Desa Bira, Kecamatan Bontobahari Kabupaten Bulukumba, pengabdian ini menghasilkan pengolahan sumber daya manusia melalui sosialisasi, pelatihan, dan pendampingan tentang pemanfaatan limbah sampah plastik menjadi kerajinan tangan hiasan bunga.
Kemampuan Jaringan, Inovasi dan Kinerja Perusahaan NUR, KHERAYANI; AMRAENI, AMRAENI
Patria Artha Management Journal Vol 6, No 2 (2022): Patria Artha Management Journal
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33857/pamj.v6i2.639

Abstract

Network capability is an effort for companies to obtain information and resources, as well as complement and collaborate with partners so as to gain greater knowledge and capabilities. Network capabilities provide opportunities for MSMEs to carry out the learning process, transfer knowledge and technology, and increase organizational capacity for sustainable organizational development. The role of the network is very important in MSMEs, through the network small companies can gain access to certain resources, share risks and production costs, accelerate learning, gain speed to market, achieve flexibility and understand competitive advantage. Network capabilities have a close relationship with innovation, through innovation and collaboration with other companies, organizations or companies can adapt to a competitive business environment. The increasingly competitive business environment is today as a result of globalization, so MSMEs need to find ways to ensure their sustainability more than ever. The purpose of this research is to study the potential of network capabilities, and identify the impact of innovation on company performance. This research is expected to be a reference for those who wish to conduct research on the development and improvement of company performance. The findings in this study are companies need to pay attention to network capabilities and innovation can contribute to increasing competitiveness by creating something new.
Pemberdayaan UMKM melalui Literasi Kecerdasan Buatan dan Teknologi Augmented Reality untuk Transformasi Ekosistem Kewirausahaan Digital di Kelurahan Masale Kota Makassar: Penelitian Amraeni, Amraeni; Alisyahbana, Andi Naila Quin Azisah; Mushaf, Mushaf; Syukur, Pramudya Asoka; Masna, Ummul Khaeri; Andri, Dian Puspita Sari; Isma, A; Dewantara, Hajar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3543

Abstract

The low level of digital adoption among Micro, Small, and Medium Enterprises (MSMEs), particularly in tax administration and marketing, continues to hinder competitiveness. This community service program focuses on empowering MSMEs in Masale Sub-district, Makassar City through Artificial Intelligence (AI)-based tax literacy and the use of Augmented Reality (AR) for digital promotion. The activity aims to enhance MSME capacity through AI literacy training for tax management and the application of AR in digital marketing strategies. The method used is Participatory Action Research (PAR), implemented through socialization, smart tax and AR content creation training, mentoring, and evaluation using pre-test and post-test. The results show a significant improvement, with the average accuracy increasing from 48.2% in the pre-test to 91.8% in the post-test. This program effectively strengthens MSMEs’ digital skills, improves operational efficiency, and expands AR-based promotional reach, all of which contribute to building a sustainable digital entrepreneurship ecosystem.
Pemberdayaan Ibu Rumah Tangga melalui Usaha Ayam Lokal sebagai Strategi Ketahanan Ekonomi Keluarga di Desa Pattalikang Kecamatan Manuju Rizka Rayhana Burhan; Andi Muhlis; Darma, Darma; Dilla Faradillah Hasanah; Riski Aprilianti; Amraeni, Amraeni; Rachmawaty, Rachmawaty; Nurlaila syarfiah; Nursina Amirullah; Ririn Mardani
Abdimas Langkanae Vol. 5 No. 2 (2025): September-Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jpm.v5i2.529

Abstract

Pemberdayaan ekonomi keluarga melalui pemanfaatan potensi lokal merupakan strategi penting dalam meningkatkan kesejahteraan masyarakat pedesaan. Penelitian/pengabdian ini bertujuan untuk memberdayakan ibu rumah tangga di Desa Pattalikang, Kecamatan Manuju, melalui usaha peternakan ayam lokal sebagai upaya memperkuat ketahanan ekonomi keluarga. Metode pelaksanaan meliputi analisis kebutuhan, penyusunan materi dan pelatihan, pendampingan teknis, penerapan teknologi sederhana dalam pengelolaan pakan dan kesehatan ayam, serta evaluasi berkelanjutan. Hasil kegiatan menunjukkan bahwa usaha ayam lokal mampu meningkatkan pendapatan keluarga, memperluas keterampilan kewirausahaan ibu rumah tangga, dan memperkuat ketahanan pangan rumah tangga. Selain itu, keterlibatan aktif mitra dalam setiap tahapan kegiatan mendorong terciptanya kemandirian dan keberlanjutan program. Dengan demikian, usaha ayam lokal dapat dijadikan model pemberdayaan masyarakat yang efektif dalam memperkuat ketahanan ekonomi keluarga sekaligus mendukung pembangunan desa berbasis potensi lokal.
Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing Nur, Kherayani; Sarnawiah, Sarnawiah; Akal, Andi Tenri Uleng; Gaffar, Samsu; Amraeni, Amraeni
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/3jyks202

Abstract

This study examines the influence of culture, pricing strategies, and color on consumer preferences for fast food among Hisana Fried Chicken consumers in Makassar. The research design is quantitative, with a causal-associative approach. Data were collected by distributing questionnaires to consumers, using a Likert scale, and were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS version 4.0. The results showed that culture had a positive but insignificant effect on consumer preferences. Conversely, pricing strategies and the role of color partially have a positive, significant impact on consumer preferences in fast-food purchases. These findings confirm that pricing strategies and visual elements, such as color, play an essential role in shaping consumer purchasing decisions. This study provides a theoretical contribution to consumer behavior research by applying the Stimulus-Organism-Response (S-O-R) theory, and a practical contribution to fast-food restaurant management by formulating more effective marketing strategies based on price and visual design to increase customer preference and loyalty.
How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry? Kadir, Rachmawaty; Azisah Alisyahbana2, Andi Naila Quin; Amrullah, Nursinah; Syakur, Ririn Mardhani; Amraeni, Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service quality and customer interaction. The research method involved a survey of 57 respondents who were Kaku Food customers. The results of the analysis show that both digital payment and online marketing have a significant impact on the customer experience. Specifically, the implementation of digital payment methods, such as e-money and e-wallets, has led to faster transactions and reduced wait times, contributing to higher customer satisfaction. Moreover, creative online marketing strategies, particularly through social media and collaborations with culinary influencers, have proven effective in reaching a digitally active audience, especially young people. The coefficient of determination indicates that 64.2% of the variation in customer experience can be explained by these two variables. The regression results reveal that while both digital payment and online marketing have positive and significant coefficients against customer experience, online marketing exerts a greater influence. This study provides valuable insights for Kaku Food management to formulate effective marketing strategies and payment systems, ultimately enhancing customer satisfaction and fostering greater loyalty.
Co-Authors , Andi Tenri Uleng Akal Alisyahbana, Andi Naila Quin Azisah Amrullah, Nursinah Andi Muhlis Andri, Dian Puspita Sari Azisah Alisyahbana2, Andi Naila Quin Baharuddin, Riski Aprilianti Darma, Darma Dilla Faradillah Hasanah Fiddah, Andi Izatul Gaffar, Samsu Hajar Dewantara Hasanah, Dilllah Faradilla Isma, A K, Andi Sumarlin Kadir, Rachmawaty Masna, Ummul Khaeri Mushaf, Mushaf Nur, Kherayani Nurlaila syarfiah Nursina Amirullah Rachmawaty Rachmawaty, Rachmawaty Ririn Mardani Riski Aprilianti Rizka Rayhana Burhan Sarnawiah, Sarnawiah Syakur, Ririn Mardhani Syukur, Pramudya Asoka