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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Business Application Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Rivai P, Agung Kresnamurti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Business Application

 1 
Studi Eksplorasi Minat Beli Mobil Listrik pada Generasi Milenial Aprili, Adelia Nur; Sadat, Andi Muhammad; Rivai P, Agung Kresnamurti
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p139-158

Abstract

This study aims to find out what factors that influence the purchase intention of electric vehicles on millennials in Jabodetabek and what factors contribute the most to the purchase intention. The sample and population in this study were 334 millennials in Jabodetabek using the purposive sampling method and distributing questionnaires through various social media platforms. This study uses the theory of TAM and TPB with the analytical method through Exploratory Factor Analysis (EFA) approach and linear regression analysis to process the data through SPSS 25. The result of the study found that there were nine factors that influence the purchase intention of electric cars on millennials in Jabodetabek. The ninth factor is product knowledge, perceived behavioral control, price and advertising, social influence, product perception, environmental concern, ease of use, perceived benefits, and costs. Among the nine factors, price and advertising are the factors that contribute most to the purchase intention. It is hoped that this study can be used by electric car manufacturers as a basis for developing marketing and sales strategies through consumer purchase intention.
Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA Ofifah, Tasya Rizki Nur; Rivai P, Agung Kresnamurti; Krissanya, Nofriska
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p127-140

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.
Analisis Kepercayaan Pengguna Paylater pada Shopee dan Tokopedia Pasaribu, Surya Rodoli; Rivai P, Agung Kresnamurti; Rahmi, Rahmi
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p128-145

Abstract

This research aims to find out how customer trust in using paylaters is described and what factors customers consider when using Shopee and Tokopedia paylaters, where a survey was conducted among students at the Faculty of Economics, Jakarta State University. The resource persons for this research were 10 students from the Faculty of Economics, Jakarta State University using the direct interview method. This research uses data collection techniques in the form of observation, interviews and documentation. This research uses data analysis techniques with data reduction, data presentation, and drawing conclusions. The results of the research found that there were four descriptions of user confidence in using paylater among students at Jakarta State University. These four images are company credibility, company integrity, company good intentions, and how the company can solve problems. Factors considered by paylater users are security, reputation, compliance with laws and regulations, and competence. It is hoped that this study can be used by companies as a basis for developing marketing and sales strategies through user trust.
Co-Authors -, Suneni Amaliah, Bella Aprili, Adelia Nur Ardhiyanto, Wira Ika Febrilia Krissanya, Nofriska Mohamad Rizan Muhammad Fawaiq, Muhammad Ningrum, Dwi Asri Ofifah, Tasya Rizki Nur Pasaribu, Surya Rodoli Rahmi Rahmi Sadat, Andi Muhammad