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All Journal J-MAS (Jurnal Manajemen dan Sains) KEK (Kajian Ekonomi dan Keuangan) Cendekia Niaga BISMA (Bisnis dan Manajemen) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Organisasi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi LANCAH Jurnal Inovasi dan Tren
Muhammad Fawaiq, Muhammad
Pusat Kebijakan Kerjasama Perdagangan Internasional, Kementerian Perdagangan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Public Health Social Sciences Other

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Liberarisasi Jasa Telekomunikasi Indonesia, Masuknya FDI dan Penyerapan Tenaga Kerja Domestik Fawaiq, Muhammad
Jurnal Kajian Ekonomi dan Keuangan Vol 1, No 2 (2017)
Publisher : Badan kebijakan Fiskal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31685/kek.v1i2.244

Abstract

AbstractThe research’s purposes is to analyze Causality between FDI in telecommunication service sector and the empolyment in that sector. The method used are the descriptive and the linear regression through PVECM estimation. The results showed that the FDI in telecommunication service sector in the period of 2000-2016, only concentrated in Java and Bali with an average contribution of 98 percent per year. The PVECM estimation showed that the FDI has a strong two-way relationship with the employment. This means that FDI significantly encourages labor and vice versa. The ECT coefficient showed that the change in FDI due to changes in employment to achieve equilibrium is 89 percent and the change of employment due to changes in FDI  by 10 percent per year. Thus, the FDI provides benefits for the employment absorption and the availability of emploment is also an important consideration for investors to invest in Indonesia's telecommunications sector.
Analisis Dampak Implementasi Komitmen Indonesia di Sektor Jasa Konstruksi dalam Kerangka AFAS Widyastutik, Widyastutik; Puspitawati, Eka; Fawaiq, Muhammad
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 15, No. 1
Publisher : UI Scholars Hub

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Abstract

The implication of ASEAN Economic Community (AEC) in 2015 is free mobilization of goods, services, labours, and capital among the member countries. This encourages Indonesia to strengthen its commitments on the construction service sector. This study aims to map Indonesia's commitments in the construction service sector under the ASEAN Framework Agreement on Services (AFAS) with Hoekman Index and investigates the impacts on the macroeconomic and sector performances. The GTAP model analysis shows that Indonesia does not gain from the service liberalization, there is only slight increase of macroeconomic and sector performance. A 50% or full liberalization cause few increase on the real GDP. Positive impact of liberalization is only seen in the construction sector itself.
Determinants of intention to use e-wallet in Generation Z Rahmadhani, Safitri Dwi; Buchdadi, Agung Dharmawan; Fawaiq, Muhammad; Prasetya, Budi Agung
BISMA (Bisnis dan Manajemen) Vol. 15 No. 1 (2022)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n1.p60-77

Abstract

Generation Z, as true digital natives or generations born and raised with the internet, is familiar with digital products. One digital product is an e-wallet used as an online payment method. This study aims to discover the factors that influence behavioural intention to use e-wallets in generation Z that use an e-wallet and live in Greater Jakarta. The theoretical basis of this study is the Technology Acceptance Model (TAM), where the variables involved are behavioural intention to use, perceived ease of use, and perceived usefulness, and two other factors, i.e., perceived security and social influence. A total of 245 respondents were collected by online survey and analysed with Structural Equation Modelling (SEM). This study finds that social influence affects perceived ease of use positively and significantly. Perceived ease of use influences perceived usefulness positively and significantly. Perceived ease of use and perceived usefulness positively influence behavioural intention to use. However, social influence does not influence perceived usefulness, and perceived security does not influence behavioural intention to use. This study's originality resides in its examination of reported ease of use and perceived usefulness as mediating variables of social influence on Generation Z's propensity to use e-wallets.
KAUSALITAS ANTARA MASUKNYA INVESTASI DARI RRT, INVESTASI AS DAN EKSPOR JASA INDONESIA Fawaiq, Muhammad
Jurnal Manajemen Bisnis Dan Organisasi Vol 1 No 2 (2022): Jurnal Manajemen Bisnis dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.209 KB) | DOI: 10.58290/jmbo.v1i2.20

Abstract

Sektor jasa dari Amerika Serikat (AS) dengan masuknya FDI dari Tiongkok (RRT) serta pengaruhnya pada ekspor jasa Indonesia. Metode yang digunakan adalah analisis deskriptip dan estimasi dengan pendekatan VECM. Hasil penelitian menunjukkan bahwa investasi sektor jasa menempati porsi terbesar dari total investasi RRT di Indonesia. Sementara itu, untuk FDIAS, sektor ini berada di urutan kedua di bawah sektor primer namun pertumbuhannya paling besar. Hasil estimasi VECM menunjukkan bahwa terdapat hubungan Kausalitas Granger jangka panjang satu arah dengan FDICH sebagai variabel terikat. Selanjutnya terdapat hubungan kausalitas Granger jangka pendek dua arah antara FDI AS dengan FDI RRT. FDI AS juga memiliki hubugan kasalitas dua arah dengan ekspor. Sementara itu tidak terdapat hubungan kausalitas jangka pendek antara FDI RRT dengan ekspor. Dengan kata lain, dalam jangka panjang, kebedaraan FDIUS di Indonesia memacu masuknya FDI RRT ke Indonesia, sementara dalam jangka pendek masuknya investor AS didorong oleh adanya investor RRT dan sebaliknya. Selanjutnya, FDI AS signifikan mendorong ekspor sementara FDI RRT tidak.
Pengaruh Sales Promotion, Celebrity Endorsement, dan Sosial Interaction terhadap Impulsive Buying dengan Consumer Trust sebagai Intervening pada Media Sosial TikTok Shop Alyandro, Bryan; Sadat, Andi Muhammad; Fawaiq, Muhammad
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1547

Abstract

This research aims to determine the influence of sales promotions, celebrity endorsements and social interactions on impulse purchases through consumer trust in TikTok Shop users in Jabodetabek. This research uses quantitative methods by collecting data through survey methods, which are distributed via Google Form. The research sample consisted of 308 respondents and was processed using SPSS 25 and AMOS 24. The research results showed that sales promotions, celebrity endorsements, and social interactions had a positive and significant effect on consumer trust. Sales promotions, celebrity endorsements, social interactions, and consumer trust have a positive and significant effect on impulse buying. Sales promotions have a positive and significant effect on impulse buying both directly and indirectly through consumer trust as a partial intervention. Celebrity endorsement has a positive and significant effect on impulse buying both directly and indirectly through consumer trust as a partial intervention. Social interaction has a positive and significant effect on impulse buying both directly and indirectly through consumer trust as a partial intervention.
PELATIHAN DIGITAL MARKETING DI SMKN 3 JAKARTA Fadillah Fidhyallah, Nadya; Yohana, Corry; Fawaiq, Muhammad; Lutfia, Annisa; Hidayat, Nurdin; Herlina, Rina
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 4 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract The development of technology and digitalization has drastically changed the marketing landscape. Customers today are more connected online and spend a lot of time on digital platforms. Digital marketing training provides an understanding of how to use data and analytics to identify and understand consumer behavior, thus enabling companies to send relevant and engaging messages to the right audience. This digital marketing training program is conducted with several approach methods offered to solve the problem of limited knowledge and skills of marketing students of SMKN 3 Jakarta in marketing expertise using digital technology. These methods include lectures and practical demonstrations. The participants of this Community Service were attended by 32 students from the Online Business and Marketing department of SMKN 3 Jakarta. The implementation of the activity went smoothly, this was due to the participation and interrelation of all parties, especially the students, teachers, and the committee team. The results of the community service are expected to help participants to maximize their knowledge and skills in the field of digital marketing. Abstrak Perkembangan teknologi dan digitalisasi telah mengubah lanskap pemasaran secara drastis. Pelanggan saat ini lebih terhubung secara online dan menghabiskan banyak waktu di platform digital. Pelatihan digital marketing memberikan pemahaman tentang cara menggunakan data dan analitik untuk mengidentifikasi dan memahami perilaku konsumen, sehingga memungkinkan perusahaan untuk mengirim pesan yang relevan dan menarik kepada audiens yang tepat. Program pelatihan digital marketing ini dilakukan dengan beberapa metode pendekatan yang ditawarkan untuk menyelesaikan permasalahan keterbatasan pengetahuan dan keterampilan siswa jurusan pemasaran SMKN 3 Jakarta dalam keahlian pemasaran menggunakan teknologi digital. Metode tersebut antara lain yaitu metode ceramah dan demonstrasi praktik. Peserta Pengabdian Masyarakat ini seluruhnya dihadiri oleh 32 siswa dari jurusan Bisnis Daring dan Pemasaran SMKN 3 Jakarta. Pelaksanaan kegiatan tersebut berjalan lancar, hal ini dikarenakan partisipasi dan keterkaitan semua pihak terutama para siswa, guru, dan tim panitia. Hasil pengabdian masyarakat tersebut diharapkan dapat membantu para peserta untuk memaksimalkan pengetahuan dan keterampilan mereka dalam bidang digital marketing.
EVALUATING THE IMPACT OF BRAND IMAGE, PRICE AND HALAL CERTIFICATION ON UNIVERSITY STUDENTS PURCHASE DECISIONS OF ORIFLAME MAKEUP Manullang, Elia Berliana; Puruwita, Dita; Fawaiq, Muhammad
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 2 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0502.14

Abstract

The purpose of this study was to determine the effect of brand image, product price and halal label on purchasing decisions of Oriflame makeup products. This study uses quantitative research methods. Primary data were collected through a questionnaire with a Likert scale that reflects five points from strongly agree to strongly disagree. The sample selection technique used was purposive sampling. The sample criteria in this study were students of the State University of Jakarta who had purchased Oriflame products in the last six months, the sample in this study was 150 respondents and were between 18 and 34 years old. The data analysis technique in this study used SPSS 24 software. The results of this study indicate that brand image has a positive and significant effect on purchasing decisions, product prices have a positive and significant effect on purchasing decisions and product halal labels have a positive and significant effect on purchasing decisions.
CELEBRITY ENDORSEMENT AND BRAND IMAGE: EFFECTIVE STRATEGIES TO INCREASE PURCHASE INTENTION OF FASHION PRODUCTS ON E-COMMERCE PLATFORMS Jubaidi, Muhammad Afif; Wolor, Christian Wiradendi; Fawaiq, Muhammad
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 2 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0502.17

Abstract

Currently, fashion products are able to become a dream in e-commerce purchases, so that the fashion product business is currently very competitive, especially in Indonesia. The purpose of this study is to investigate how celebrity endorsement and brand image influence purchase intention of fashion brands in e-commerce. The research method used in this study is a quantitative method, and the data collected are primary data through surveys, with the sampling technique chosen being purposive sampling, this study involved 200 respondents. The data that has been collected is then processed using AMOS software in addition to Structural Equation Modeling (SEM) using CFA and hypothesis testing. The results of the study, celebrity endorsement significantly influences purchase intention, brand image significantly influences purchase intention, and celebrity endorsement significantly influences brand image.
MENGUKUR PURCHASE INTENTION KONSUMEN MUDA UNTUK MEMBELI MOBIL LISTRIK Farelluddien, Muhammad; Suhud, Usep; Fawaiq, Muhammad
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Tujuan penelitian adalah untuk menganalisis pengaruh hubungan antara green product, country of origin, perceived quality, brand awareness, dan purchase intention. Metode pengumpulan data pada penelitian ini menggunakan metode survei dengan menyebar kuesioner yang dibuat melalui Google Form. Populasi yang digunakan pada penelitian ini adalah penduduk yang berusia 17 – 25 tahun, pernah menggunakan mobil dengan mesin konvensional, dan berdomisili di Jakarta. Penelitian ini menggunakan teknik pengambilan purposive sampling, dengan total 210 responden. Data yang digunakan pada penelitian ini bersifat kuantitatif dan dianalisis menggunakan teknik Structural Equation Modelling (SEM) yang memanfaatkan perangkat lunak SPSS versi 25 untuk uji validitas dan uji reliabiitas, serta AMOS versi 26 untuk uji kelayakan model dan uji hipotesis. Berdasarkan dari beberapa tahapan pengujian yang dilakukan menunjukkan hasil bahwa green product berpengaruh positif dan signifikan terhadap purchase intention, green product tidak memiliki pengaruh signifikan terhadap brand awareness, country of origin berpengaruh positif dan signifikan terhadap brand awareness, perceived quality tidak memiliki pengaruh signifikan terhadap brand awareness, perceived quality berpengaruh positif dan signifikan terhadap purchase intention, dan brand awareness tidak memiliki pengaruh signifikan terhadap purchase intention.
The Importance Of Education To Understand Trade Facilitation Agreement (TFA) Jati, Kumara; Mardiansyah, Arie; Fawaiq, Muhammad; Ingot, Steven Raja
Cendekia Niaga Vol. 3 No. 2 (2019): Cendekia Niaga
Publisher : Pusat Pendidikan dan Pelatihan Aparatur Perdagangan

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Abstract

Education is a very essential factor in human life, because if someone get the certain knowledge then they will be able to make a better decision, self empowerment and aware of rules and regulations in the world. Two of the important regulations related to international trade are coming from The World Trade Organization (WTO) and Trade Facilitation Agreement (TFA). Indonesia has ratified the Trade Facilitation Agreement (TFA) on 5 December 2017. The new agreement related to WTO and TFA needed to be learnt and teach with a good Education Model. The most important role of skill policies and education in globalization era is its role in facilitating the international flow of ideas. This research can fill the gap to make an Educational Model of TFA based on Non-Juridical and Juridical Education. Both factors become very important things because the stakeholders can use this model to more quickly and easily understand the substance of TFA, so that Indonesia can fully implement the TFA commitments in the digital database WTO in the year 2022.
Co-Authors Agung Dharmawan Buchdadi Alyandro, Bryan Annisa Lutfia Christian Wiradendi Wolor Corry Yohana Dita Puruwita, Dita Eka Puspitawati Fadillah Fidhyallah, Nadya Farelluddien, Muhammad Herlina, Rina Hidayat, Nurdin Ingot, Steven Raja Jati, Kumara Jubaidi, Muhammad Afif Manullang, Elia Berliana Mardiansyah, Arie Norjanah, Nika Fitri Osly Usman Prasetya, Budi Agung Rahmadhani, Safitri Dwi Sadat, Andi Muhammad Usep Suhud Widyastutik