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S, Syahruddin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Kegunaan Terhadap Niat Untuk Menggunakan Dan Penggunaan Aktual Teknologi Pembayaran Digital QRIS Erwinsyah, Erwinsyah; Ningsih, Kartina Eka; S, Syahruddin; Anjelita, Kamila
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1337

Abstract

The purpose of this study was to test and analyze the technology acceptance model which consists of the variables perceived ease of use, perceived benefits, intention to use and actual use of QRIS digital payment technology. The population in this study were students of the Faculty of Economics and Business, University of Kutai Kartanegara who used QRIS. The research sample is 60 students who use QRIS digital payment technology. Sampling used purposive sampling technique and data analysis tool used Structural Equation Modeling (SEM) using SmartPLS 4 software version 4.8.9. Based on the results of research where Perceived Ease of Use has a positive and significant effect on Intention to Use with t-statistics > t-table (2.049 > 1.96) so that the first hypothesis is accepted and proven true. Perceived usefulness has a positive and significant effect on intention to use with t-statistics > t-table (3.861 > 1.96) so that the second hypothesis is accepted and proven true. Intention to use has a positive and significant effect on actual use with t-statistics > t-table (5.514 > 1.96) so that the third hypothesis is accepted and proven true.
Pengaruh PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK POND’S (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara): Celebrity Endorsement, Brand Image, Purchase Intention Azizah, Aufa Niswatul; Handayani, Pinto Rukmi; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1586

Abstract

This research aims to determine the influence of celebrity endorsements on purchase intention through brand image as an intervening variable (case study of students from the Faculty of Economics and Business who use Pond's products). The population in this study were students from the Faculty of Economics and Business, Kutai Kartanegara University who used pond's products. The research sample was 83 students who used Pond's products. Sampling used Non Probability Sampling techniques with Purposive Sampling type and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that Celebrity Endorsements have an effect on Purchase Intention. Celebrity Endorsement influences Brand Image. Brand Image influences Purchase Intention. Celebrity Endorsement influences Purchase Intention through Brand Image.  
ANALISIS RASIO KEUANGAN PADA KOPERASI MADU KELULUT “KUKAR IDAMAN LESTARI” DI KELURAHAN MANGKURAWANG TENGGARONG Palinggi, Yonathan; Erwinsyah, Erwinsyah; Akbar, Ali; S, Syahruddin; Ilham, Ilham; Juanda, Rendy; Hermanto, M.; Amir, Kartika Sari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1818

Abstract

This research was conducted to determine and examine the financial performance of a Cooperative. This research was conducted at the Kelulut Honey Cooperative "Kukar Idaman Lestari" using quantitative descriptive research methods. The data used in this study come from the financial statements of the Kelulut Honey Cooperative "Kukar Idaman Lestari" in the form of Balance Sheet Financial Statements and Income Statements between 2021 and 2023. The data analysis technique in this study uses quantitative analysis, namely, analyzing financial statements with a financial ratio approach in the form of liquidity, solvency, profitability and activity. Based on the results of the discussion of the financial performance analysis above, it can be concluded that the overall hypothesis about the proposed Cooperative's financial performance is rejected or not proven correct. In the hypothesis proposed that the financial ratios in the Kukar Idaman Lestari Honey Kelulut Cooperative have decreased from the previous year both in terms of Solvency which has decreased, in terms of Activity which is moving slowly and Profitability which has decreased.
Co-Authors Ali Akbar Amir, Kartika Sari Anjelita, Kamila Azizah, Aufa Niswatul Erwinsyah Erwinsyah Handayani, Pinto Rukmi Hermanto, M. Ilham Ilham Jais, Achmad Juanda, Rendy Kaulah, Nida Ningsih, Kartina Eka Palinggi, Yonathan Syamsiar, Syamsiar