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Journal : CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION

Unsur Budaya Indonesia dalam Kajian Visual Desain Karakter Film Animasi Raya and the Last Dragon Lestari, Puji; Kurniawan, Rendya Adi
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 2 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i2.6011

Abstract

Raya and the Last Dragon merupakan film animasi garapan Disney yang berlatarkan budaya Asia Tenggara, proses pembuatannya pihak Disney melakukan observasi di Bali, Indonesia. Hal yang mendasari pada penelitian ini yaitu untuk mencari letak unsur budaya Indonesia yang ada pada desain karakter film tersebut. Mendeskripsikan secara visual desain karakter menggunakan pendekatan metode kualitatif deskriptif teori dari Scott McCloud aspek Visual Distinction, yang dikerucutkan lagi menggunakan hasil kajian dari Rendya Adi Kurniawan yaitu Bentuk Fisik, Bentuk Kepala, dan Kostum. Hasil analisis menunjukan adanya kebudayaan Indonesia yang digunakan melalui senjata yang digunakan yaitu Keris. Hal ini menunjukan adanya akulturasi yang ada pada film yang merepresentasikan keberagaman budaya Asia Tenggara
Metode Desain Karakter Aaron Blaise dengan Penerapan Antropomorfisme dalam Animasi Lakontara sebagai Upaya Pelestarian Ketoprak Aroisi, Nawawel Sakti; Kurniawan, Rendya Adi
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 1 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i1.5093

Abstract

The Marmalade team with their animation titled "Lakontara" has successfully won a gold medal in the GEMASTIK XV 2022 event. In their animation, Marmalade raises the issue of the low interest of the community in traditional Javanese theater (ketoprak) performances, and how ketoprak can remain relevant and compete with other modern entertainments. In the character design of Lakontara, it can be seen that the characters are predominantly non-human characters given human attributes and behaviors, indicating that the characters are designed using anthropomorphism. This is commonly found in popular animations such as Cars, Toy Story, and SpongeBob SquarePants. Anthropomorphism is claimed to make animations appear funnier and more appealing because it can bring something impossible in the real world into the animation. 
Seni Pertunjukan Ketoprak Sebagai Sumber Ide Perancangan Background Film Animasi Lakontara Pada Kompetisi GEMASTIK XV Tahun 2022 Paramarta, Cahyaning Brian; Kurniawan, Rendya Adi
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 1 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i1.5096

Abstract

The performing arts of Ketoprak is one of Indonesia’s cultural arts which is currently experiencing a decline in interest due to globalization and the rapid development of technology that has influenced the tastes of modern society in choosing entertainment. Ketoprak art competition with modern art has an impact on the unpreparedness of art workers to respond to the challenges of the times in order to provide creative, innovative, and attractive presentations. So that the urgency in this research is the art of Ketoprak which has experienced a decline in prestige and minimal conservation efforts that threaten the existence of this art. The design of this background aims to complement the visual assets in the Lakontara 2D animation which is contested at the Pagelaran Mahasiswa Nasional Bidang Teknologi Informasi dan Komunikasi  (GEMASTIK) XV 2022. The method used is primary and secondary data collection, as well as for the design using the animation pipeline method from pre-production to production.
Unsur Budaya Indonesia dalam Kajian Visual Desain Karakter Film Animasi Raya and the Last Dragon Lestari, Puji; Kurniawan, Rendya Adi
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 2 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i2.6011

Abstract

Raya and the Last Dragon merupakan film animasi garapan Disney yang berlatarkan budaya Asia Tenggara, proses pembuatannya pihak Disney melakukan observasi di Bali, Indonesia. Hal yang mendasari pada penelitian ini yaitu untuk mencari letak unsur budaya Indonesia yang ada pada desain karakter film tersebut. Mendeskripsikan secara visual desain karakter menggunakan pendekatan metode kualitatif deskriptif teori dari Scott McCloud aspek Visual Distinction, yang dikerucutkan lagi menggunakan hasil kajian dari Rendya Adi Kurniawan yaitu Bentuk Fisik, Bentuk Kepala, dan Kostum. Hasil analisis menunjukan adanya kebudayaan Indonesia yang digunakan melalui senjata yang digunakan yaitu Keris. Hal ini menunjukan adanya akulturasi yang ada pada film yang merepresentasikan keberagaman budaya Asia Tenggara
Metode Desain Karakter Aaron Blaise dengan Penerapan Antropomorfisme dalam Animasi Lakontara sebagai Upaya Pelestarian Ketoprak Aroisi, Nawawel Sakti; Kurniawan, Rendya Adi
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 1 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i1.5093

Abstract

The Marmalade team with their animation titled "Lakontara" has successfully won a gold medal in the GEMASTIK XV 2022 event. In their animation, Marmalade raises the issue of the low interest of the community in traditional Javanese theater (ketoprak) performances, and how ketoprak can remain relevant and compete with other modern entertainments. In the character design of Lakontara, it can be seen that the characters are predominantly non-human characters given human attributes and behaviors, indicating that the characters are designed using anthropomorphism. This is commonly found in popular animations such as Cars, Toy Story, and SpongeBob SquarePants. Anthropomorphism is claimed to make animations appear funnier and more appealing because it can bring something impossible in the real world into the animation. 
Seni Pertunjukan Ketoprak Sebagai Sumber Ide Perancangan Background Film Animasi Lakontara Pada Kompetisi GEMASTIK XV Tahun 2022 Paramarta, Cahyaning Brian; Kurniawan, Rendya Adi
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 1 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i1.5096

Abstract

The performing arts of Ketoprak is one of Indonesia’s cultural arts which is currently experiencing a decline in interest due to globalization and the rapid development of technology that has influenced the tastes of modern society in choosing entertainment. Ketoprak art competition with modern art has an impact on the unpreparedness of art workers to respond to the challenges of the times in order to provide creative, innovative, and attractive presentations. So that the urgency in this research is the art of Ketoprak which has experienced a decline in prestige and minimal conservation efforts that threaten the existence of this art. The design of this background aims to complement the visual assets in the Lakontara 2D animation which is contested at the Pagelaran Mahasiswa Nasional Bidang Teknologi Informasi dan Komunikasi  (GEMASTIK) XV 2022. The method used is primary and secondary data collection, as well as for the design using the animation pipeline method from pre-production to production.