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All Journal JMM (Jurnal Masyarakat Mandiri) Borneo Educational Journal (Borju)
Farmawati, Windie Karina
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Education Languange, Linguistic, Communication & Media Mathematics Other

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PENINGKATAN DAN PENGEMBANGAN MUTU PRODUK PENGRAJIN KERAJINAN TANGAN DI KOTA SAMARINDA Hetami, Adietya Arie; Fourqoniah, Finnah; Aransyah, Muhammad Fikry; Wediawati, Tuti; Arsyad, Annisa Wahyuni; Farmawati, Windie Karina; Sari, Dyan Wulan; Derama, Trisda
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.309 KB) | DOI: 10.31764/jmm.v5i6.5822

Abstract

Abstrak: Melihat banyaknya masyarakat di sepuluh Kecamatan se-Kota Samarinda yang memiliki usaha namun masih kesulitan dalam memaksimalkan mutu produk menjadikan penulis mengambil pengabdian ini sebagai bahan materi, dengan harapan menerapkan pembelajaran yang diberikan kepada para pelaku usaha dapat membantu mengembangkan usaha. Workshop ini penting untuk diadakan mengingat masih banyaknya pelaku usaha yang menjalankan usahanya tanpa memperhatikan pentingnya mutu produk. Tujuan diadakannya workshop ini untuk meningkatkan kualitas sumber daya manusia melalui kegiatan workshop. Workshop dilakukan untuk memberikan pemahaman mengenai peningkatkan dan pengembangan mutu produk. Yang menjadi peserta dalam kegiatan ini adalah pengrajin di sepuluh Kecamatan se-Kota Samarinda. Metode yang digunakan adalah metode workshop, di mana di dalam workshop ini juga terdapat praktik secara langsung yang dapat membantu para pengrajin melihat secara langsung pentingnya mutu produk. Workshop ini dilaksanakan dengan efektif dalam meningkatkan pengetahuan peserta. Hal tersebut terbukti dengan tingkat partisipasi dari peserta dan peningkatan pemahaman sebesar 79%. Setelah mendapatkan workshop ini diharapkan apa yang disampaikan dapat berguna dan diterapkan dalam usaha masing-masing.Abstract: Seeing the number of people in ten sub-districts throughout the city of Samarinda who have businesses but still have difficulty maximizing product quality, the authors take this service as material, with the hope that applying the lessons given to business actors can help develop businesses. This workshop is important to be held considering that there are still many business actors who run their business without paying attention to the importance of product quality. The purpose of this workshop is to improve the quality of human resources through workshop activities. The workshop was conducted to provide an understanding of improving and developing product quality. The participants in this activity are craftsmen in ten sub-districts throughout the city of Samarinda. The method used is the workshop method, where in this workshop there is also a hands-on practice that can help the craftsmen see firsthand the importance of product quality. This workshop was carried out effectively in increasing the knowledge of the participants. This is evidenced by the participation rate of the participants and an increase in understanding of 79%. After getting this workshop, it is hoped that what is conveyed can be useful and applied in their respective businesses.
PEMBERDAYAAN PEREMPUAN KEPALA KELUARGA MELALUI PENERAPAN TEKNOLOGI DAN DIGITALISASI PEMASARAN PADA KOMUNITAS MOMPRENEURS Juwita, Rina; Arsyad, Annisa Wahyuni; Farmawati, Windie Karina; Rohmah, Ainun Nimatu
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.27106

Abstract

Abstrak: Program pengabdian kepada masyarakat (PKM) ini berfokus pada pemberdayaan perempuan kepala keluarga (PEKKA) di komunitas MomPreneurs Kota Samarinda. Program ini menangani beberapa tantangan utama seperti akses terbatas terhadap teknologi, rendahnya literasi digital, serta kesulitan dalam melakukan inovasi produk. Tujuan utama program ini adalah meningkatkan keterampilan kewirausahaan melalui tiga kegiatan inti: (1) bimbingan teknis, (2) pelatihan usaha, dan (3) pendampingan pengembangan usaha. Program ini melibatkan 15 perempuan peserta yang sesuai dengan kriteria antara lain merupakan perempuan kepala keluarga, memiliki usaha yang berada dalam tahap awal pengembangan, berkenan mengembangkan usahanya dalam bentuk kelompok usaha bersama dan memiliki komitmen kuat untuk membangun usaha. Hasil program menunjukkan peningkatan yang signifikan dalam keterampilan pemasaran digital, inovasi produk, dan manajemen usaha. Evaluasi program ini dilakukan secara formatif selama berlangsungnya kegiatan dan sumatif melalui tes awal dan akhir program, serta evaluasi peningkatan omzet usaha. Hasil tes menunjukkan bahwa terdapat peningkatan pengetahuan sebesar 80%, serta peningkatan omzet hingga 35% selama program berlangsung.Abstract: This community service program (PKM) focuses on empowering female heads of households (PEKKA) in the MomPreneurs community in Samarinda through the application of technology and digital marketing. The program addresses several key challenges, such as limited access to technology, low digital literacy, and difficulties in product innovation. The main objective of this program is to enhance entrepreneurial skills through three core activities: (1) technical guidance, (2) business training, and (3) business development mentoring. The program involves 15 women participants who meet specific criteria, including being the head of their household, having a business in the early stage of development, being willing to develop their business as a joint business group, and having a strong commitment to grow their business. The program results indicate significant improvements in digital marketing skills, product innovation, and business management. Evaluation of the program was conducted both formatively, throughout the activities, and summatively via pre- and post- assessments and turnover growth metrics. Results indicated the 80% improvement of participants’ business knowledge and skills, along with an increase in turnover of up to 35% over the program period.
The Role of Digital-Based Entrepreneurship Education in the Success of Community Empowerment Programs for Subsistence UMKM Groups within the Creative Indonesian Women's Community in Samarinda City: Peran Pendidikan Kewirausahaan Berbasis Digital Dalam Keberhasilan Program Pemberdayaan Masyarakat Kelompok UMKM Subsisten Pada Komunitas Perempuan Kreatif Indonesia di Kota Samarinda Salim, Rio Gunawan; Iip Saripah; Kamil, Mustofa; Yunus Lutfiansyah, Dadang; Farmawati, Windie Karina
Borneo Educational Journal (Borju) Vol. 8 No. 1 (2026): February
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/bej.v8i1.2296

Abstract

Amidst the rapid growth of digital literacy, subsistence UMKM are a low-income group, particularly female heads of households who are the backbone of their families, facing the dual challenges of limited access to resources and digital literacy gaps. The government plays an active role in community empowerment programs through training in general business development. Therefore, community empowerment through digital-based entrepreneurship education addresses these challenges by opening mindsets, connecting ideas, skills, and market access through digital technology, and promoting cross-sector collaboration in a mutually reinforcing ecosystem. This study aims to determine the role of digital-based entrepreneurship education in the success of such community empowerment programs. This research collaborates with the Women's Empowerment Agency (DP2PA) in collaboration with the Indonesian Creative Women's Community and academics from the UMKM Entrepreneurship Institute of Widya Gama Mahakam University in Samarinda in an empowerment program through non-formal entrepreneurship education at women's business schools. This research is a qualitative descriptive study, with data obtained through interviews and observations, using instruments in the form of interview guides and observation guides. There were 15 participants consisting of organizers, mentors, facilitators, and business school participants. The data analysis process was applied inductively by referring to Miles and Huberman's interactive model, which includes five stages, namely data collection, data presentation, data reduction, conclusion drawing, and verification. The results of the study show that the success of the empowerment program requires the role of entrepreneurship education in encouraging an entrepreneurial attitude, the ability to identify and create business opportunities, and the ability to integrate digital technical skills and strengthen the entrepreneurial mindset. In practical terms, this study concludes that amid digital disruption, digital-based entrepreneurship education, mentoring, and community become the main catalysts for the transition of subsistence UMKM to sustainable businesses
Co-Authors Aransyah, Muhammad Fikry Arsyad, Annisa Wahyuni Derama, Trisda Dyan Wulan Sari Hs Finnah Fourqoniah Hetami, Adietya Arie IIP Saripah Mustofa Kamil, Mustofa Rina Juwita Rohmah, Ainun Nimatu Salim, Rio Gunawan Wediawati, Tuti Yunus Lutfiansyah, Dadang