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All Journal KIDDO: Jurnal pendidikan Islam Anak Usia Dini Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Indonesia Journal of Physical Medicine and Rehabilitation Indonesia Journal Physical Medicine and Rehabilitation Jurnal Pengabdian Masyarakat IPTEK AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) JPAP (Jurnal Praktisi Administrasi Pendidikan) Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat KINEMA
Rahmatika
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Physics Social Sciences Other

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Transformasi Ekonomi Desa melalui Digital Marketing Pemuda Pelopor Desa Banyuanyar Kabupaten Boyolali Sutanto; Vulandari, Retno Tri; Intan Rofiah; Fadila, Fatin; Rahmatika; Sulistiyowati, Amin
Jurnal Pengabdian Masyarakat IPTEK Vol. 6 No. 1 (2026): Edisi Januari 2026
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v6i1.12230

Abstract

Pemanfaatan digital marketing di kalangan pemuda desa masih terbatas karena kurangnya pengetahuan dan keterampilan dalam branding serta pengelolaan media sosial. Padahal, Desa Banyuanyar, Kabupaten Boyolali memiliki potensi usaha lokal yang dapat berkembang melalui pemasaran digital yang tepat. Oleh karena itu, program pengabdian ini penting untuk meningkatkan kapasitas pemuda pelopor dalam mengoptimalkan strategi pemasaran digital guna mendukung pengembangan ekonomi desa secara berkelanjutan. Program pengabdian dilaksanakan melalui empat tahap: (1) Identifikasi Permasalahan melalui survei awal untuk mengetahui kendala peserta; (2) Pelatihan dan Workshop tentang konsep digital marketing, branding, strategi media sosial, dan penggunaan marketplace; (3) Pendampingan dan Implementasi strategi pada usaha masing-masing peserta; serta (4) Evaluasi Hasil untuk mengukur dampak program. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman digital marketing, pengelolaan akun bisnis digital, dan kenaikan omzet pada beberapa usaha peserta. Terbentuk pula komunitas digital marketing lokal untuk mendukung keberlanjutan program. Dengan demikian, kegiatan ini terbukti efektif dalam memberdayakan pemuda pelopor melalui penerapan strategi pemasaran digital yang tepat, sekaligus memperkuat pengembangan ekonomi desa.
STRATEGI PERSONAL BRANDING SEBAGAI PENDAKWAH DIGITAL PADA AKUN INSTAGRAM @ALFATAHAR_ Rahmatika; Okditazeini, Vannyora
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 4 No. 2 (2025): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v4i2.16550

Abstract

This research is motivated by the rapid development of the digital world which also supports the role of da'wah on social media. The Instagram platform is one of the favorite platforms to convey da'wah online/digital-based. This digital dawah is one of the da'wah models that is widely used by the millennial generation because its teaching through the media and this da'wah model can be accessed anytime and anywhere. The purpose of this study is to analyze personal branding strategies as digital preachers on @alfatahar_ Instagram account. This study uses a descriptive qualitative method using the Miles & Huberman data collection technique. Data was collected from @alfatahar_ account uploads using purposive sampling techniques according to certain criteria, and data was taken from interviews with Sahar Alfatahar, the owner of the @alfatahar_ Instagram account. The results of the study show that the personal branding strategy that Sahar applied to her Instagram account is @alfatahar_ very effective in shaping her image as a digital preacher. Based on the analysis of the concept of forming personal branding according to Peter Montoya, it was found that almost all of its elements are; specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill, are applied by @alfatahar_ both in their daily lives and in the activities and content they upload on social media, especially Instagram. This can be seen from the consistency of the content, the distinctive communication style, the professional impression displayed, and the high level of audience engagement.
Co-Authors Alfin Herawati Ariani, Fatma Azrifirwan, Azrifirwan Dewi, Rizna Rahma Dinina, Uswah FADILA, FATIN Fadilah Ferli Marlita Firmansyah, Alif Gunarif Taib Haedarrohman, Ahmad Hidayat, Ayyas Intan Maya Febriani Intan Rofiah Irzan Madio Isnain, Nasrulloh Kafilah Rahmawati Khoirul Ummati M Nasir Masyitah Nadia, Putri Nera Fatma Nurnoviyati, Ikhda Okditazeini, Vannyora Putriyana Retno Tri Vulandari Rini Susanti Rudy Handoyo Salsabella, Nadya Anjhani Salsabila, Syifa Sulistiyowati, Amin Sulistyawati, Yuli Sutanto Syahida Napisa Tanti Ajoe Kesoema Yupita, Lasmi