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All Journal Jurnal Ekonomi & Studi Pembangunan Jurnal Dinamika Pengabdian (JDP) Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business Economics and Digital Business Review Jurnal Ekonomi Economics and Business Journal JER
Reviane, Indraswati Tri Abdi
Fakultas Ekonomi Dan Bisnis, Universitas Hasanuddin
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGEMBANGAN PRODUK DAUN KELOR UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT KABUPATEN BARRU, SULAWESI SELATAN Djam`'an, Fitriwati; Paddu, Hamid; Reviane, Indraswati Tri Abdi; Saudi, Nurdwiana Sari; Mangilep, Muh. Agung Ady; Nurqamar, Inzani Fitri; Djaya, Subhan
Jurnal Dinamika Pengabdian Vol. 10 No. 4 (2025): JURNAL DINAMIKA PENGABDIAN VOL. 10 NO. 4 JULI 2025
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v10i4.42019

Abstract

Program kemitraan pengembangan daun kelor (Moringa oleifera) di Kabupaten Barru bertujuan untuk meningkatkan kesejahteraan masyarakat melalui diversifikasi produk bernilai tambah guna mencegah stunting dan meningkatkan pendapatan. Kabupaten Barru memiliki potensi besar dalam budidaya kelor, namun pemanfaatannya masih terbatas karena rendahnya pemahaman masyarakat terhadap teknologi pengolahan, pengemasan, dan pemasaran. Program ini mengidentifikasi tiga permasalahan utama, yaitu proses pengolahan yang masih tradisional, pengemasan tanpa standar industri, dan pemasaran yang terbatas di pasar lokal. Melalui pendekatan pemberdayaan masyarakat dan transfer teknologi berbasis prinsip "petik, olah, jual", dilakukan pendampingan menyeluruh kepada kelompok tani perempuan di Kelurahan Takkalasi. Produk olahan yang dikembangkan meliputi teh, tepung, nugget, dan mie kelor. Kegiatan ini tidak hanya meningkatkan kualitas gizi dan nilai ekonomi produk, tetapi juga menumbuhkan semangat kewirausahaan lokal. Luaran yang ditargetkan meliputi publikasi ilmiah, peningkatan daya saing produk, serta perlindungan kekayaan intelektual atas inovasi hasil pengolahan kelor.   Kata kunci: Moringa oleifera, diversifikasi produk, pemberdayaan masyarakat, pencegahan stunting, kewirausahaan lokal, inovasi pengolahan pangan. ABSTRACT The partnership program for the development of Moringa leaves (Moringa oleifera) in Barru Regency aims to improve community welfare through the diversification of value-added products to prevent stunting and increase income. Barru Regency has strong potential for cultivating Moringa, yet its utilization remains limited due to the community’s low awareness of processing, packaging, and marketing technologies. This program identifies three main issues: traditional and inefficient processing methods, non-standard packaging, and limited local market reach. Through a community empowerment approach and the application of the “harvest, process, sell” principle, comprehensive mentoring was provided to women farmer groups in Takkalasi Subdistrict. The developed Moringa-based products include tea, powder, nuggets, and noodles. This initiative not only improves the nutritional quality and economic value of Moringa products but also fosters local entrepreneurial spirit. The targeted outcomes include scientific publications, improved product competitiveness, and intellectual property protection for Moringa-based innovations. Keywords: Moringa oleifera, product diversification, community empowerment, stunting prevention, local entrepreneurship, food processing innovation.
Product Competitiveness and Market Penetration in South Sulawesi: Mapping of Leading Export Commodities Reviane, Indraswati Tri Abdi; Paddu, Abdul Hamid; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3407

Abstract

This study analyzes the competitiveness and market penetration of the leading export commodities of South Sulawesi. The Klassen typology and Export Product Dynamic method used to map the leading export commodities based on the competitiveness, market penetration power, and export dynamic of each commodity. This study focuses on measuring competitiveness and market penetration of each leading export commodity by using the "Revealed Comparative Advantage" and "Index of Export Market Penetration" indicators.This study also aims to analyze the determinants of competitiveness and market penetration of these leading export commodities, as well as their ability to encourage increased economic prosperity and create an effective and harmonious business environment in South Sulawesi.This study found that are Nickel, Lac, Fish, and Cocoa are leading export commodities of South Sulawesi which have very strong competitiveness and high market penetration. Meanwhile, the leading export commodities of South Sulawesi which have very strong competitiveness but moderate market penetration are Salt, then commodities have strong competitiveness and moderate market penetration are Coffee, Preparations of Meat and Fish, and Residues from food industries. Furthermore, Fruits; Oil Seeds; and Sugars are commodity that have strong competitiveness but low market penetration. There are six commodities in rising star position and five commodities in a loss opportunity position.
Co-Authors Abdul Hamid Paddu Amin, Chairullah Andi Bau Kasturi Lestari Anwar, Cep Jandi Devita Giscka Rezqi Aulia Djam`'an, Fitriwati Djaya, Subhan Duko, Firdaus Hamid Paddu hasnin, muhammad Hasrul Piang Hildayana, Hildayana Mangilep, Muh. Agung Ady Muhammad, Nurdin I Nur Dwiana Sari Saudi Nurqamar, Inzani Fitri Paddu, Abd Hamid Paddu, Abdul Hamid Paddu, Hamid Palladjarang, Ismail Kadir H Retno Fitrianti Ririn Mardhani Syakur Romi Bhakti Hartarto Saudi, Nurdwiana Sari Syakur, Ririn Mardhani Tajibu, Muhammad Jibril Zamzam, Irfan Zulviana Setya Ningrum