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All Journal JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Samudra Ekonomi dan Bisnis JUPE : Jurnal Pendidikan Mandala Bisman (Bisnis dan Manajemen): The Journal of Business and Management JMK Jurnal Manajemen dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Islamic Business and Entrepreneurship / JIBE Mamangan Social Science Journal Journal of Sustainable Community Service Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business Jurnal Pengabdian Masyarakat Manage
Erwin Syahputra, Erwin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Budaya Organisasi, Kecerdasan Intelektual (Iq) dan Kecerdasan Emosional (Eq) Terhadap Prestasi Kerja Karyawan PT Cipta Ternak Sehat Indonesia Rahma, Anila; Syahputra, Erwin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2890

Abstract

This research aims to empirically test the influence of organizational culture, intellectual intelligence and emotional intelligence on the work performance of PT employees. Create Indonesian Healthy Livestock by researchers. This research uses independent variables, namely organizational culture, intellectual intelligence and emotional intelligence as well as the dependent variable, namely employee work performance. The sample in this research were all employees of PT Cipta Ternak Sehat Indonesia who worked in the office. Data obtained through observation, interviews. The sampling technique in this research was carried out using a non-probability sampling method, namely saturated sampling. The analysis technique uses multiple linear regression analysis with hypothesis testing t test and F test. The results of this research show that organizational culture, intellectual intelligence and emotional intelligence have a partial and simultaneous influence on work performance. This is known from the results of the organizational culture t test with a sig t value of 0.000<0.05, the intellectual intelligence t test with a sig t value of 0.000<0.05, the emotional intelligence t test with a sig t value of 0.000<0.05, and the F test with a sig value of F 0.000<0.05.
Pengaruh Sense of Belonging dan Lingkungan Kerja Terhadap Employee Engagement Pada Karyawan PT Jago Bahasa Inspira Catri Krista, Berliana; Syahputra, Erwin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2892

Abstract

This study discusses the effect of a sense of belonging and the work environment on employee engagement at PT. Jago Bahasa Inspira employees. This study aims to determine and explain the results of the influence of a sense of belonging and the work environment on employee engagement at PT. Jago Bahasa Inspira employees. The sample of this research is all employees of PT. Jago Bahasa Inspira who work in an office with a total of 59 employees. The sampling technique uses Non-Probability Sampling, namely saturated sampling. The analysis technique used is the classical assumption, multiple linear regression. The results of this study are that there is a positive and significant sense of belonging to employee engagement with a significant value of 0.000 <0.05. There is a positive and significant effect of the work environment on employee engagement with a significant value of 0.000 <0.05. There is a simultaneous influence of sense of belonging and work environment on employee engagement with a significant value of 0.000 <0.05.
THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI Sumelvia Dewi, Anita; Sudarmiatin, Sudarmiatin; Syahputra, Erwin
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.632

Abstract

The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.
THE IMPACT OF SOCIAL MEDIA PROMOTION ON PURCHASE DECISIONS IN SUKUN CHIPS SMEs IN KEDIRI Syahputra, Erwin; Sumelvia Dewi, Anita; Hardiningrum, Iing Sri; Nadhiroh, Umi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1164

Abstract

Breadfruit chips or also known as ‘kripik sukun’ are a snack made from thinly sliced breadfruit, which is a starchy tropical fruit. They are typically fried or baked until crispy and seasoned with salt or other spices. Popular in many tropical regions, breadfruit chips offer a unique, crunchy alternative to traditional potato chips. The research focuses on the impact of social media promotions (WhatsApp, Instagram, TikTok) on purchasing decisions in marketing management. The objective is to analyze this impact both partially and simultaneously. The study used a quantitative approach with a sample of 94 respondents who shopped at breadfruit chips SMEs in Kediri through 3 social media platforms. Data collection was done through questionnaires and analysis techniques such as validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The sampling technique used was accidental sampling. The research results showed a regression equation of Y = 2.519 + 0.247X1 + 0.463X2 + 0.273X3 + e. The research hypothesis confirmed that WhatsApp, Instagram, and TikTok all have a significant effect on purchasing decisions at breadfruit chip SMEs in Kediri. The findings of this research provide valuable insights for marketing managers in SMEs, helping them understand the importance of utilizing social media platforms effectively to influence consumer behavior and drive sales.
EFFORTS TO INCREASE CONSUMER TRUST THROUGH GREEN MARKETING ON WHITE OYSTER MUSHROOM CHIPS MSMEs IN KEDIRI Syahputra, Erwin; Sudarmiatin, Sudarmiatin; Sumelvia Dewi, Anita
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.630

Abstract

The study focuses on assessing the impact of enhancing trust through green marketing at White Oyster Mushroom chips MSMEs in Kediri - East Java. The White Oyster Mushroom chips MSMEs are dedicated to implementing green marketing strategies, such as eco-friendly promotional services, to build consumer trust. By prioritizing environmental concerns in their marketing mix, these MSMEs aim to boost trust among consumers in Kediri. The research methodology involves phenomenological qualitative research with 5 informants identified using the snowball technique. Over the past 4 months, these MSMEs have been utilizing sustainable innovation to support their green marketing efforts, emphasizing products, locations, pricing, and promotions that align with environmental values. The focus is on repurposing waste from mushroom chips production to white oyster mushroom chips, reflecting a growing societal interest in environmental sustainability across various industries. Surveys on green marketing strategies have been conducted to minimize the environmental impact of production processes. The study also highlights the role of consumer feedback in promoting information to the community and fostering ongoing consumer engagement. Through a qualitative approach with a narrative phenomenological analysis model, the study reveals that consumers are motivated by environmental concerns, and green marketing initiatives contribute positively to consumer perceptions and trust in White Oyster Mushroom chips MSMEs in Kediri.
THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI Sumelvia Dewi, Anita; Syahputra, Erwin; Nadhiroh, Umi; Hardiningrum, Iing Sri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.634

Abstract

The objective of this study is to examine the impact of unique products, viral marketing, and consumer reviews on purchasing decisions in shopee e-commerce for SMEs selling bitter melon chips in Kediri. The research adopts a quantitative approach and includes all consumers who have made purchases from these SMEs through shopee in the last 2 months, resulting in a total of 95 respondents. The data collection process involves the use of questionnaires, and the analysis includes validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The sampling technique employed in this study is saturated sampling. The research findings indicate that: 1) Unique products do not have a significant impact on purchasing decisions in shopee e-commerce for bitter melon chips SMEs in Kediri, as the significance value is 0.828> 0.05, leading to the rejection of the first hypothesis. 2) Viral marketing has a significant impact on purchasing decisions at bitter melon chip SMEs in Kediri, with a significance value of 0.00 <0.05, supporting the acceptance of the second hypothesis. 3) Consumer reviews also have a significant impact on purchasing decisions for bitter melon chips in Kediri, with a significance value of 0.01 <0.05, confirming the acceptance of the third hypothesis.
ADVERTISING DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI WISATA PAGUNG AGROWISATA KEDIRI Jufitasari, Roufik; Syahputra, Erwin; Hardiningrum, Iing Sri
Commodities, Journal of Economic and Business Vol 4 No 2 (2023): October 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i2.755

Abstract

The focus of this research discusses the problems of the influence of advertising and tourist attractions on the decision to visit Pagung Agrowisata Kediri. The aim of this study is to analyze the influence of advertising and tourist attractions on tourists' visitation decisions, both partially and simultaneously. The population in this study consisted of visitors between February 2023 and March 2023, totaling 378 visitors. Using purposive sampling, a sample of 79 respondents was obtained. The data collection method used a survey with the main instrument being a questionnaire. The analysis technique used inferential statistics, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of this study indicate that the advertising variable has a positive and significant effect on tourists' visitation decisions at Pagung Agrowisata Kediri, with a significant t-value of 0.000 < 0.05. The tourist attraction variable also has a positive and significant effect on tourists' visitation decisions at Pagung Agrowisata Kediri, with a significant t-value of 0.001 < 0.05. Simultaneously, advertising and tourist attraction variables have a positive and significant effect on tourists' visitation decisions at Pagung Agrowisata Kediri, with a significant F-value of 0.000 < 0.05. The results of this study are expected to serve as a foundation for further understanding the relationship between advertising strategies and tourist attractions with visitation decisions
PENGARUH PROFITABILITAS DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM Khoiron, Mohammad Zidny; Buniarto, Edwin Agus; Syahputra, Erwin; Maulana, Ahmad
Commodities, Journal of Economic and Business Vol 3 No 4 (2023): April 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i4.897

Abstract

This study aims to determine the effect of profitability and dividend policy on stock price studies in food and beverage companies on the Indonesia Stock Exchange in 2011-2016. In this study profitability was measured using Basic Earning Power (BEP) dividend policy using Dividend Payout Ratio (DPR) and stock prices using the closing price (Closing price). The population in this study were all food and beverage companies listed on the Indonesia Stock Exchange in 2011-2016, while the samples in this study were food and beverage companies that met the research criteria so that as many as 6 companies were obtained by using purposive sampling technique. Data analysis was performed using multiple linear regression models. The results of the study stated that Basic Earning Power (BEP) and Dividend Payout Ratio (DPR) had a significant positive effect on stock prices. This means that Basic Earning Power (BEP) and Dividend Payout Ratio (DPR) have a relationship with stock prices, so the two ratios are also one aspect that needs to be taken into account when investing in shares.
HUBUNGAN HUKUM EKONOMI DENGAN UNDANG-UNDANG INFORMASI TRANSAKSI ELEKTRONIK DALAM PEMBAHARUAN TERBARU TRANSAKSI ELEKTRONIK DI INDONESIA Suhargon, Rahmat; Syahputra, Erwin; Dermawan, Ari
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 7, No 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2300

Abstract

Regulasi Informasi Transaksi Elektronik di Indonesia berkedudukan hukum Ekonomi. Hukum Ekonomi secara digitalisasi beregak mendukung perekonomian suatu negara. Untuk memajukan perekonomian Indonesia. Dilakukan 3 (tiga) perubahan pada UU ITE. Penelitian ini bertujuan untuk melihat bagaimana  pentingnya UU informasi transaksi elektronik di Indonesia, dan bagaiman pembaharuan terbaru UU informasi transaksi elektronik di Indonesia. Jenis penelitian ini termasuk dalam penelitian deskriptif kualitatif, yaitu prosedur pemecahan masalah yang sedang diteliti dengan menggambarkan keadaan objektif pada saat-saat sekarang berdasarkan fakta-fakta hukum yang berlaku. Hasil penelitian menemukan bahwa negara telah turut peran aktif dalam ekonomi sehingga dilakukan pembaharuan  Undang-Undang Nomor 11 tahun 2008 tentang Informasi dan Transaksi Elektronik sebagaimana telah diubah dengan Undang-Undang Nomor 19 Tahun 2016 (UU ITE) disahkan pada tanggal 21 April 2008 dan menjadi cyber law pertama di Indonesia. Undang-Undang Nomor 11 tahun 2008 menjadi pondasi peran aktif  kedudukan hukum bisnis di Indonesia  terkait pentingnya UU ITE di Indonesia. Pasal 27 Ayat (3), dilakukan 3 (tiga) perubahan yaitu menambahkan penjelasan atas istilah “mendistribusikan, mentransmisikan dan/atau membuat dapat diaksesnya Informasi Elektronik”, menegaskan bahwa ketentuan tersebut adalah delik aduan bukan delik umum; dan menegaskan bahwa unsur pidana pada ketentuan tersebut mengacu pada ketentuan pencemaran nama baik dan fitnah yang diatur dalam KUHP.Undang-Undang Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik (UU ITE) disampaikan kepada DPR RI sebelum disahkan. UU ITE diundangkan pada 21 April 2008 dan menjadi cyber law pertama di Indonesia. 
The Influence of Product Bundling And Live Streaming on The Purchase Intention of Somethinc Products on Gen Z In Kediri City With Influenser as a Moderating Variable Sary, Acsho Lesisthree Purnama; S, Beny Mahyudi; Syahputra, Erwin
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.6303

Abstract

This study aims to examine the effect of product bundling and live streaming on purchase intention through influencers as moderating variables. The object of this research is aimed at gen Z in Kediri City. Sampling was carried out using purposive sampling technique, with a total sample of 100 samples, which were distributed to gen Z in Kediri City. The instrument in this study used a questionnaire with a Likert scale using SmartPLS software for the analysis tool. The results of this study indicate that, 1) Product bundling has a positive and significant influence on purchase intention; 2) Live streaming also has a positive but insignificant effect on purchase intention; 3) Influencers have a positive and significant effect on purchase intention; 4) Influencers significantly strengthen the effect of bundling products on purchase intention; 5) Influencers have a significant effect but are unable to strengthen the relationship between live streaming and purchase intention
Co-Authors Adam, Zulfitrah AGUNG PRIYONO Ahmad MAULANA Alvionita Ayu Effendi, Nadia Angrifani, Tazkirah Sabila Armadi, Irsan Beny Mahyudi Saputra Catri Krista, Berliana dermawan, ari Dewi, Anita Sumelvia Diandra, Didip EDWIN AGUS BUNIARTO Eka Yusnaldi Hardiningrum, Iing Sri Hasibuan, Elza Syaskia Indriani Hasibuan, Fifi Intansari, Badiiah Jufitasari, Roufik Khoiron, Mohammad Zidny Lestari Harahap, Annisa Maulana, Muhamad Fikri Nurcahyo, Indra Paidi Paidi Rafelya Diningtias, Tahsa Rahma, Anila Rosyadi, M. Syam’un S, Beny Mahyudi Sari, Iva Puspita Sary, Acsho Lesisthree Purnama Sri Hardiningrum, Iing Sudarmiatin Suhargon, Rahmat Sulistianto, Hario Sumelvia Dewi, Anita Tarida, Dela Citra Umi Nadhiroh Wahyu Eko Romadhon Wahyu, Brahma Wahyudi, M. Adi Trisna Zakaria, Nizar