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All Journal Graduasi: Jurnal Bisnis & Ekonomi International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Sosial Humaniora
Lintang Pamugar Mukti Aji
Universitas Nahdlatul Ulama Surakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Celebrity Endorser dan Sikap Pada Iklan Terhadap Sikap Pada Merek dan Loyalitas (Studi Empiris Pengguna Kartu Prabayar IM3 di Surakarta Aji, Lintang Pamugar Mukti
Graduasi: Jurnal Bisnis & Ekonomi Vol 34, No 1 (2015): Maret
Publisher : STIE Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research  was to analyze the effect of celebrity endorser and attitude  toward  advertising  on  attitude  toward  brand  and  consumer  loyalty.This research  used  design  explanatory.  Population  were  IM3  prepaid  card  consumers  in Surakarta. The  sampling  techniquewas  convenience  sampling  with  100  respondents. Analysis used validity test, reliability test, t-test, f-test, R Square test and path analysis. The results showed that celebrity endorser significant affected on attitude toward brand.  Attitude  toward  advertising  significant  affected  on  attitude  toward  brand. Celebrity endorser significant affected on consumer loyalty. Attitude toward advertising significant  affected  on consumer  loyalty.  Attitude  toward  brand  significant  affected  on consumer  loyalty.  Celebrity  endorser  and  attitude  toward  advertising  affected  on attitude  toward  brand  simultaneous.  Celebrity  endorser,  attitude  toward  advertising and attitude toward brand affected on consumer loyalty simultaneous. The  coefficient  of  determination  of  total  results  (R2)  was  59,0%  so consumer loyalty can  be  explained  variable  celebrity  endorser,  attitude  toward  brand  within attitude  toward  brand  as  a  intervening  variables  and  the  remaining  41.0%  was explained  variables  outside  the  model.  Celebrity  endorser  is  a  proven  direct  and indirect effect on consumer loyalty. Directly affect celebrity endorser on consumer loyalty has regression coefficient is greater than regression coeficient the effect of celebrity endorser on consumer loyalty through  attitude  toward  brand.  Attitude  toward  advertising  is  a  proven  direct  and indirect effect on consumer loyalty. Directly  affect  attitude  toward  advertising  on consumer  loyalty has  regression coefficient is greater than regression coeficient regression the effect of attitude toward advertising  on consumer  loyalty through  attitude  toward  brand.  Based  on  the  result above the variable of attitude toward brand is less effective as intervening variable.
The Influence of Celebrity Endorser and Attitudes on Advertising towrads Attitudes on Brand and Repurchase Intention Mukti Aji, Lintang Pamugar
International Journal of Social Science and Business Vol 2, No 2 (2018)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.171 KB) | DOI: 10.23887/ijssb.v2i2.16205

Abstract

The purpose of this research was to analyze the effect of celebrity endorser and attitude toward advertising on attitude toward brand and repurchase intention. This research used design explanatory. Population were IM3 prepaid card customers in Surakarta. The sampling technique was convenience sampling with 100 respondents. Techniques of data collection used observation, documentation, questionnaires and literature study. Analysis used validity test, reliability test, t-test, f-test, R Square test and path analysis. The results showed that celebrity endorser significant affected on attitude toward brand. Attitude toward advertising significant affected on attitude toward brand. Celebrity endorser significant affected on repurchase intention. Attitude toward advertising significant affected on repurchase intention. Attitude toward brand significant affected on repurchase intention. Celebrity endorser and attitude toward advertising affected on attitude toward brand simultaneous. Celebrity endorser, attitude toward advertising and attitude toward brand affected on repurchase intention simultaneous. The coefficient of determination of total results (R2) was 59,0% so repurchase intention can be explained variable celebrity endorser, attitude toward brand within attitude toward brand as a intervening variables and the remaining 41.0% was explained variables outside the model. Celebrity endorser is a proven direct and indirect effect on repurchase intention.
e-WOM dan Strategi Promosi Pada Perilaku Impulsive Buying Konsumen Kuliner di Kota Solo Tahun 2021 Saat Pandemi Covid-19 Lintang Pamugar Mukti Aji; Eka Dewi Sumarmawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.764 KB) | DOI: 10.34308/eqien.v9i1.298

Abstract

Covid-19 has caused the economy to decline, but people's consumption patterns have actually increased. During the PSBB (Large-Scale Social Restrictions) period, people are limited in their activities outside the home. However, many people still buy culinary products in a fairly high intensity, both online and offline. Culinary products are greatly affected by their existence due to Covid-19. Attractive marketing strategies such as promos and discounts are allegedly able to lure consumers to buy their products. In addition, a positive e-WOM can also make consumers interested in buying spontaneously. This study aims to determine the effect of e-WOM and culinary product marketing strategies on consumer impulsive buying behavior. Determination of the sample is done by purposive sampling technique. The sample used is 100 respondents. The test results show that promotional strategies and e-WOM have a positive and significant effect on consumers' impulsive buying behavior. The need for consumption is still high during this pandemic. Consumers still spend their money to consume culinary products such as snacks, bobba drinks, and other heavy meals online (online motorcycle taxis) or offline (eat in place/come in person).
The Influence of Celebrity Endorser and Attitudes on Advertising towrads Attitudes on Brand and Repurchase Intention Lintang Pamugar Mukti Aji
International Journal of Social Science and Business Vol. 2 No. 2 (2018): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v2i2.16205

Abstract

The purpose of this research was to analyze the effect of celebrity endorser and attitude toward advertising on attitude toward brand and repurchase intention. This research used design explanatory. Population were IM3 prepaid card customers in Surakarta. The sampling technique was convenience sampling with 100 respondents. Techniques of data collection used observation, documentation, questionnaires and literature study. Analysis used validity test, reliability test, t-test, f-test, R Square test and path analysis. The results showed that celebrity endorser significant affected on attitude toward brand. Attitude toward advertising significant affected on attitude toward brand. Celebrity endorser significant affected on repurchase intention. Attitude toward advertising significant affected on repurchase intention. Attitude toward brand significant affected on repurchase intention. Celebrity endorser and attitude toward advertising affected on attitude toward brand simultaneous. Celebrity endorser, attitude toward advertising and attitude toward brand affected on repurchase intention simultaneous. The coefficient of determination of total results (R2) was 59,0% so repurchase intention can be explained variable celebrity endorser, attitude toward brand within attitude toward brand as a intervening variables and the remaining 41.0% was explained variables outside the model. Celebrity endorser is a proven direct and indirect effect on repurchase intention.
Pengaruh Kepuasan, Kepercayaan dan Komitmen terhadap Loyalitas Nasabah di BMT NU Sejahtera Cabang Kecamatan Gemolong Kabupaten Sragen Arfeani Eka Hapsari; Lintang Pamugar Mukti Aji
ACADEMIA: Jurnal Ilmu Sosial Humaniora Vol 2 No 1 (2019): Academia Vol 2 No 1 Agustus 2019
Publisher : Universitas Nahdlatul Ulama Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.506 KB) | DOI: 10.54622/academia.v2i1.33

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan, kepercayaan dan komitmen terhadap loyalitas nasabah. Penelitian ini menggunakan metode analisis deskriptif kuantitatif. Penelitian ini dilakukan di Bank BMT NU Sejahtera cabang Gemolong yang bertempat di Ruko Jl. Solo - Purwodadi RT. 4/1 Gemolong Kab. Sragen. Hasil penelitian menunjukkan bahwa Variabel bebas yang paling dominan berpengaruh terhadap Loyalitas nasabah adalah variabel komitmen, hal ini dapat dilihat dari hasil uji t dengan nilai t hitung sebesar 3,247, jika dibandingkan dengan variabel bebas lainnya. Hal ini menunjukkan bahwa variabel komitmen berpengaruh yang paling besar terhadap Loyalitas Nasabah.
Faktor Faktor yang Mempengaruhi Loyalitas Karyawan pada Pabrik Albasia Sejahtera Mandiri Temanggung Fathul Habib; Lintang Pamugar Mukti Aji
ACADEMIA: Jurnal Ilmu Sosial Humaniora Vol 2 No 2 (2020): Academia Vol 2 No 2 Februari 2020
Publisher : Universitas Nahdlatul Ulama Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.336 KB) | DOI: 10.54622/academia.v2i2.37

Abstract

Tujuan dari tulisan ini adalah untuk mengetahui faktor yang mempengaruhi loyalitas karyawan. Penelitian ini menggunakan metode analisis deskriptif yaitu penelitian terhadap masalah-masalah berupa fakta-fakta saat ini dari suatu populasi. Penelitian ini dilakukan di Pabrik Albasia Sejahtera Mandiri Temanggung yang berlokasi di Jalan Wonosobo Km 2 Dusun Catgawen Desa Caturanom Kecamatan Parakan Kabupaten Temanggung Provinsi Jawa Tengah. Sampel yang digunakan pada penelitian ini adalah 63 orang. Hasil penelitian menunjukkan: Variabel komunikasi efektif berpengaruh postif dan signifikan secara parsial terhadap loyalitas karyawan; Variabel pemberian insentif berpengaruh positif dan signifikan secara parsial terhadap loyalitas karyawan; Variabel kesejahteraan karyawan berpengaruh positif dan signifikan secara parsial terhadap loyalitas karyawan; dan Variabel bebas yang paling dominan berpengaruh terhadap loyalitas karyawan Pabrik Albasia Sejahtera Mandiri Temanggung Tahun 2020 adalah variabel kesejahteraan karyawan.
TEACHER PERFORMANCE IS REVIEWED FROM MOTIVATION, COMPETENCE, DISCIPLINE AND WORK ENVIRONMENT (STUDY ON KINDERGARTEN TEACHERS IN PRAMBANAN SUB-DISTRICT) Dewi Anggeani; Sudarwati Sudarwati; Istiatin Istiatin; Lintang Pamugar Mukti Aji
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.9686

Abstract

The purpose of this research is to identify the extent to which Kindergarten teachers in Prambanan District's motivation, competence, discipline, and work environment all have a role in shaping their students' academic and behavioral outcomes. Quantitative research methods are employed in this study. All 75 personnel from Prambanan District's kindergartens made up the study's population. This study used a census sampling method and collected data from 75 participants. Questionnaire-based information gathering. Statistical tests such the multiple linear regression test, the F test, the t test, and the coefficient of determination were utilized in the data analysis process. The study found that the performance of kindergarten instructors in the Prambanan District was highly influenced by four factors at the same time: teachers' motivation, teachers' competence, teachers' discipline, and the kindergartens' work environments. Based on the results of this research, kindergartens in the Prambanan District have begun implementing changes to boost agricultural extension employees' motivation, competence, discipline, and overall productivity in the workplace. Keywords: Teacher Performance, Motivation, Competence, Discipline, Work Environment
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan Pada MANDIRI COLLECTION Endah Kristiani; Lintang Pamugar Mukti Aji
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.7671

Abstract

This study discusses the Analysis of Liquidity Ratios, Solvency, Activity and Profitability. In assessing the Mandiri Collection's Financial Performance, the aim of this study was to determine conditions and performance based on financial ratios. The research data used uses primary data and secondary data. This type of research is descriptive quantitative which aims to find factual information. The objects used are financial reports in the form of balance sheets and Mandiri Collection profit/loss reports. In the 2018 and 2019 periods. In the data analysis method, the quantitative analysis method was used. The results of this study can be seen based on liquidity and solvency ratios. In the position of Debt to Asset ratio in 2018 to 2019 in very good condition. When viewed from the ratio of the effectiveness level of Mandiri Collection based on Inventory turn Over from 2018 to 2019, the operation can be categorized as effective. The Profitability ratio can be seen in the Return on Investment and Return on Equity and analysis of the profitability ratios that have been carried out from 2018 to 2019 has increased.
PEMBERDAYAAN EKONOMI IBU-IBU ORANG TUA TUNGGAL PADA KELOMPOK BUNDA BERDAYA DI KARANGANYAR JAWA TENGAH Aji, Lintang Pamugar Mukti; Hermawan, Ian Aji; Ashari, Firdaus; Yulianto, Johan; Widiastuti, Marsha Erina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15526

Abstract

Permasalahan yang dihadapi setiap pelaku usaha mikro biasanya selalu hampir sama yaitu diantaranya pengolahan bahan baku masih manual atau belum menggunakan peralatan yang moderen dan pencatatan keuangan yang belum baik. Hal yang sama dihadapi oleh mitra pengabdian yaitu Kelompok Bunda Berdaya (KBB) di Jaten Karanganyar ini yang kebanyakan anggotanya berisikan orang tua tunggal yaitu belum adanya mesin berteknologi tepat guna yang menunjang produksi sehari-hari, sedangkan produksi saat ini masih dilakukan secara manual dan tradisional, sehingga produksi terbatas jika pesanan banyak, pekerja harus bekerja lembur, walaupun sudah bekerja lembur namun tetap saja belum cukup. Pemasaran produk juga masih disekitar wilayah Jaten dan sekitarnya saja serta pencatatan keuangan jufa belum terlaksana dengan baik. Tujuan dari program ini adalah untuk meningkatkan keterampilan yang menunjang produktivitas dan dapat meningkatkan pendapatan Kelompok Bunda Berdaya (KBB) beserta keluarganya dan masyarakat sekitar dengan memberikan solusi atau jalan keluar yaitu dengan mengadakan pelatihan-peletihan yang berkaitan dengan masalah-masalah yang sedang dihadapi mitra. Hasil akhir yang diharapkan yaitu dengan adanya pelatihan-pelatihan yang diberikan kepada mitra pengabdian yaitu Kelompok Bunda Berdaya (KBB) mitra bisa menggunakan mesin teknologi tepat guna yang bisa menngkatkan proses pembuatan adonan sehingga bisa meningkatkan jumlah produk dan pada akhirnya bisa meningkatkan laba, bisa menggunakan mesin vacum dan pengemasan produk sehingga produk bisa dikemas dengan baik dan bisa tahan lama serta bisa membuat administrasi keuangan meskipun secara sederhana.
PEMBERDAYAAN EKONOMI IBU-IBU ORANG TUA TUNGGAL PADA KELOMPOK BUNDA BERDAYA DI KARANGANYAR JAWA TENGAH Aji, Lintang Pamugar Mukti; Hermawan, Ian Aji; Ashari, Firdaus; Yulianto, Johan; Widiastuti, Marsha Erina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan yang dihadapi setiap pelaku usaha mikro biasanya selalu hampir sama yaitu diantaranya pengolahan bahan baku masih manual atau belum menggunakan peralatan yang moderen dan pencatatan keuangan yang belum baik. Hal yang sama dihadapi oleh mitra pengabdian yaitu Kelompok Bunda Berdaya (KBB) di Jaten Karanganyar ini yang kebanyakan anggotanya berisikan orang tua tunggal yaitu belum adanya mesin berteknologi tepat guna yang menunjang produksi sehari-hari, sedangkan produksi saat ini masih dilakukan secara manual dan tradisional, sehingga produksi terbatas jika pesanan banyak, pekerja harus bekerja lembur, walaupun sudah bekerja lembur namun tetap saja belum cukup. Pemasaran produk juga masih disekitar wilayah Jaten dan sekitarnya saja serta pencatatan keuangan jufa belum terlaksana dengan baik. Tujuan dari program ini adalah untuk meningkatkan keterampilan yang menunjang produktivitas dan dapat meningkatkan pendapatan Kelompok Bunda Berdaya (KBB) beserta keluarganya dan masyarakat sekitar dengan memberikan solusi atau jalan keluar yaitu dengan mengadakan pelatihan-peletihan yang berkaitan dengan masalah-masalah yang sedang dihadapi mitra. Hasil akhir yang diharapkan yaitu dengan adanya pelatihan-pelatihan yang diberikan kepada mitra pengabdian yaitu Kelompok Bunda Berdaya (KBB) mitra bisa menggunakan mesin teknologi tepat guna yang bisa menngkatkan proses pembuatan adonan sehingga bisa meningkatkan jumlah produk dan pada akhirnya bisa meningkatkan laba, bisa menggunakan mesin vacum dan pengemasan produk sehingga produk bisa dikemas dengan baik dan bisa tahan lama serta bisa membuat administrasi keuangan meskipun secara sederhana.
Co-Authors Anggeani, Dewi Arfeani Eka Hapsari Ashari, Firdaus Dewi Anggeani Eka Dewi Sumarmawati Endah Kristiani Endah Kristiani Fathul Habib Hermawan, Ian Aji Istiatin Istiatin Istiatin, Istiatin Sudarwati Sudarwati Sudarwati Sudarwati Widiastuti, Marsha Erina Yulianto, Johan