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Value Orientation and Ecoliteracy as Key Factors in Green Product Purchase Decisions Rahmaningtyas, Avivah; Cahyaningtyas, Nur Indah; Putri, Levana Masitajasmin; Fadhilah, Muhammad Luthfie; Novitaningrum, Restie; Fauziah, Irma; Simamora, Liska
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22272

Abstract

Consumer awareness regarding health and environmental sustainability has increased interest in green products. Companies now recognize the importance of understanding consumer behavior in purchasing eco-friendly products, as trust and perceptions of safety significantly influence market success. This study aims to analyze how consumer ecoliteracy and value orientation affect purchasing decisions for Chocolate Monggo’s green products, providing insights to support effective marketing strategies for sustainable food brands. This study was conducted using ecoliteracy and value orientation as independent variables and purchase decision as the dependent variable. Data were collected via a Google Form and analyzed through Structural Equation Modelling (SEM) using Partial Least Squares (PLS) in SmartPLS 4.0. The findings reveal that ecoliteracy and value orientation are significant to consumers’ purchasing decisions for Chocolate Monggo. These results suggest that Chocolate Monggo should focus on strategies to elevate public ecoliteracy and promote the personal and social benefits associated with green product consumption. 
Climate Change and Disaster Impacts on Rose Production: The Moderating Role of Farmer Institutions and Socioeconomic Characteristics Fadhilah, Muhammad Luthfie; Putri, Levana Masitajasmin; Cahyaningtyas, Nur Indah
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1108

Abstract

This study aims to analyze the factors affecting rose production, including climate and disaster impacts, farmer group membership, partnership, gender, age, and education. The research uses a quantitative approach with secondary data obtained from the Horticulture Household Survey (STH) conducted by the Central Java Bureau of Statistics, involving 107 farmers. Data were analyzed using multiple linear regression with the Ordinary Least Squares (OLS) method. The results show that, simultaneously, all independent variables significantly influence rose production, as indicated by the Prob(F-statistic) value of 0.0251 (< 0.05). However, partially, only age and education have a positive and significant effect on production, while climate and disaster impacts, farmer group membership, partnership, and gender do not show significant effects. These findings suggest that farmers’ human capital plays a more important role than environmental and institutional factors in determining production outcomes. The study implies that improving farmers’ education and experience is crucial to increasing productivity. Strengthening extension services and training programs is recommended to enhance farmers’ adaptive capacity and technical skills. Future research should include additional variables such as land size, input use, and technology adoption to provide a more comprehensive analysis. Keywords: climate change, farmer characteristics, partnership, regression analysis, rose production