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Sovereign Wealth Funds and Global Economic Stability: A Strategic Approach to Asset Diversification Pranita, Fera Lufhidarani; Aswin, Ullya Rahmi; Gustina, Leni
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.105

Sovereign Wealth Funds (SWFs) have become increasingly influential in the global financial system, serving not only as state investment vehicles but also as instruments of macroeconomic stabilization. This study explores how asset diversification strategies employed by leading SWFs—such as Norway’s GPFG, Singapore’s GIC and Temasek, the UAE’s ADIA, and Qatar’s QIA—contribute to global economic resilience. Utilizing a qualitative approach and thematic analysis, the research synthesizes insights from policy documents, academic literature, and institutional reports to assess the strategic rationale, governance structures, and risk management practices underpinning SWF operations. The findings reveal that robust asset diversification, especially when aligned with long-term mandates, transparency, and ESG integration, enhances a fund's capacity to act as a counter-cyclical buffer during economic crises. However, geopolitical influences, governance opacity, and illiquid asset exposures pose significant challenges. This study contributes to the growing discourse on sovereign investment by affirming the critical role of SWFs in promoting global economic stability, and offers policy recommendations for optimizing their structure and strategy in both developed and emerging economies.

Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City) Aswin, Ullya Rahmi; Hidayat, Danny; Gustina, Leni
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 4 No. 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.33-40.2023

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statistical Test), Simultaneous Test (F Statistical Test), and Determination Coefficient Test (R2). The work was carried out using SPSS 17. The data used are primary data and secondary data. This study used a sample of 100 research respondents. The results of this study indicate that data analysis using the multiple linear regression analysis method shows that Brand Association and Lifestyle have a positive and significant effect on consumers' decision to buy an iPhone, while Brand Awareness has a positive but not significant effect on the consumer's decision process in buying an iPhone. Based on the t-test that the three most dominant variables influencing the decision process to purchase the hijab are Lifestyle (X3) with a t value of 0.532. Adjusted analysis of the coefficient of determination obtained an R2 value of 39.7%, which means that the dependent variable, namely the purchase decision process, can be explained by the independent variables, namely Brand Awareness, Brand Association and Lifestyle and the remaining 60.3% is not influenced by other variables. included in this research.

Hubungan Experiential Marketing dan Brand Commitment terhadap Niat Pembelian Ulang melalui Kepuasan Pelanggan pada Coffee Shop Janji Jiwa Aswin, Ullya Rahmi; Handayani, Sari; Gustina, Leni
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis hubungan antara experiential marketing dan brand commitment terhadap niat pembelian ulang melalui kepuasan pelanggan sebagai variabel intervening pada Coffee Shop Janji Jiwa. Dalam konteks persaingan industri coffee shop yang semakin ketat, penting bagi Janji Jiwa untuk memahami faktor-faktor yang mempengaruhi loyalitas pelanggan dan niat mereka untuk melakukan pembelian ulang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada pelanggan Coffee Shop Janji Jiwa. Teknik analisis data yang digunakan adalah analisis regresi dan analisis jalur (path analysis) untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Brand commitment juga ditemukan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang. Selain itu, kepuasan pelanggan memediasi pengaruh experiential marketing dan brand commitment terhadap niat pembelian ulang. Temuan penelitian ini menekankan pentingnya strategi experiential marketing dan brand commitment dalam meningkatkan kepuasan pelanggan, yang pada gilirannya mendorong niat pembelian ulang di Coffee Shop Janji Jiwa. Coffee Shop Janji Jiwa disarankan untuk terus memperbaiki dan mengembangkan pengalaman pelanggan serta memperkuat komitmen mereka untuk meningkatkan loyalitas dan niat pembelian ulang pelanggan.

Mastering the Digital Frontier a Deep Dive Into Accountants Performance Amidst Challenges and Opportunities Sriwijayanti, Hari; Gustina, Leni; Harini, Gustia
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.30625

This study explores the impact of digital transformation on accountants' performance at PT Nutrifood Indonesia - Padang, focusing on the mediation effects between challenges, opportunities, and performance outcomes. Using a quantitative approach with a sample of 70 accountants, the research applies path analysis to examine the direct and indirect relationships between these variables. The results reveal that digital transformation plays a significant role in mediating the effects of challenges and opportunities on accountants' performance. Challenges, such as regulatory changes and cybersecurity risks, drive digital adoption, while opportunities, like new technologies and innovative practices, further encourage it. These findings highlight that embracing digital transformation is crucial for improving efficiency, accuracy, and adaptability in accounting processes. The study concludes that to boost accountants' performance, organizations should foster a culture of innovation, leveraging technology to transform challenges into growth opportunities and ensuring sustained success in a rapidly evolving business landscape.Keywords: Digital Transformation, Accountants' Performance, Challenges, Opportunities

Analisis Pengaruh Tingkat Pendidikan Dan Kompensasi Terhadap Produktivitas Kerja Pegawai Kantor Dinas Pasar Kota Padang Gustina, Leni; Rahmi Aswin, Ullya; Sari, Fitrah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 2 No. 2 (2022): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i3.230

This study aims to examine and analyze the effect of education level and compensation on work productivity of employees of the Padang City Market Service Office. The independent variables used are education level (X1) and compensation (X2). The dependent variable is employee work productivity (Y). The type of research methodology used is the causative method. The data used are primary and secondary data. Primary data was obtained by interviewing a sample of 97 Padang City Market Service employees. The analysis tool used is Multiple Linear Regression with the SPSS version 19.0 program. The results of the study show that the first hypothesis (H1) can be accepted. It can be seen that the tcount value for this variable is 3.137. Meanwhile the value in the 5% distribution table is 2.376. Then tcount (3.137) > ttable (2.376). This means that the education level variable (X1) has a positive influence. This is also reinforced by the significance value (0.004 <0.050) meaning that the education level variable (X1) has a positive and significant effect on the work productivity of Padang City Market Service employees. Whereas the second hypothesis (H2) is also accepted, seen in the tcount value for this variable of 5.020. Meanwhile the value in the 5% distribution table is 2.376. Then tcount (5.020) > ttable (2.376). This means that the compensation variable (X2) has a positive influence. This is also reinforced by the significance value (0.000 <0.050) meaning that the compensation variable (X2) has a positive and significant effect on the work productivity of Padang City Market Service employees. For the third hypothesis (H3) it is also accepted that Fcount is 15.535, while the results of Ftable in the distribution table with an error rate of 5% are 3.44. This means Fcount > Ftable (15.535 > 3.44). These calculations show that the variable level of education (X1) and compensation (X2) together have a positive and significant influence on employee productivity variables (Y).

Human Capital Quality and Marketing Performance: A Strategic Management Perspective Gustina, Leni; Aswin, Ullya Rahmi; Sari, Fitrah
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1347

This study examines the influence of human capital quality on marketing performance from a strategic management perspective. In an increasingly competitive business environment, organizations are required to leverage internal strategic resources to achieve superior marketing outcomes. Human capital quality, reflected in employees’ knowledge, skills, experience, and capabilities, is considered a critical intangible asset that supports effective marketing strategy implementation. This research employs a quantitative explanatory approach using a survey method. Data were collected through structured questionnaires distributed to employees and managers involved in marketing and strategic functions within business organizations. The data were analyzed using descriptive statistics and regression analysis to test the proposed relationship between human capital quality and marketing performance. The results indicate that human capital quality has a positive and statistically significant effect on marketing performance, demonstrating that organizations with higher-quality human resources tend to achieve better marketing outcomes, including sales growth, customer acquisition, and market competitiveness. These findings confirm that marketing performance is not only shaped by external market conditions but is also strongly influenced by internal strategic resources. The study concludes that human capital quality plays a crucial role in enhancing marketing performance and should be integrated into organizational strategic and marketing planning. The results provide valuable insights for managers in aligning human resource development with marketing objectives to achieve sustainable competitive advantage.

Human Capital Quality and Marketing Performance: A Strategic Management Perspective Gustina, Leni; Aswin, Ullya Rahmi; Sari, Fitrah
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1347

This study examines the influence of human capital quality on marketing performance from a strategic management perspective. In an increasingly competitive business environment, organizations are required to leverage internal strategic resources to achieve superior marketing outcomes. Human capital quality, reflected in employees’ knowledge, skills, experience, and capabilities, is considered a critical intangible asset that supports effective marketing strategy implementation. This research employs a quantitative explanatory approach using a survey method. Data were collected through structured questionnaires distributed to employees and managers involved in marketing and strategic functions within business organizations. The data were analyzed using descriptive statistics and regression analysis to test the proposed relationship between human capital quality and marketing performance. The results indicate that human capital quality has a positive and statistically significant effect on marketing performance, demonstrating that organizations with higher-quality human resources tend to achieve better marketing outcomes, including sales growth, customer acquisition, and market competitiveness. These findings confirm that marketing performance is not only shaped by external market conditions but is also strongly influenced by internal strategic resources. The study concludes that human capital quality plays a crucial role in enhancing marketing performance and should be integrated into organizational strategic and marketing planning. The results provide valuable insights for managers in aligning human resource development with marketing objectives to achieve sustainable competitive advantage.

Kemitraan Manusia dan AI di Era Digital: Refleksi Filosofis Berdasarkan Ajaran Hindu I Nyoman Alit Arsana; Susi Susi; Leni Gustina; Resa Aulia
Widya Katambung Vol 17 No 1 (2026): Jurnal Widya Katambung: Filsafat Agama Hindu
Publisher : Fakultas Dharma Duta dan Brahma Widya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/wk.v17i1.1915

The rapid advancement of Artificial Intelligence (AI) in the digital era has reshaped human technology relations, shifting AI from a mere instrumental tool to an active collaborative partner in data analysis, decision support, and innovation across multiple domains. This study examines the partnership between humans and AI through a philosophical lens informed by Hindu thought, aiming to articulate ethical resources that can guide responsible AI development and deployment. Employing a qualitative literature review, the research synthesizes scholarship on AI development, technology ethics, philosophy of technology, and Hindu ethical concepts. The review finds that Hindu principles particularly dharma (moral duty), karma (consequential responsibility), and Tri Hita Karana (harmonious relations among humans, nature, and the divine) offer a coherent normative framework for aligning AI design and use with social justice, accountability, and communal welfare. The study concludes that framing human AI relations as a moral partnership, rather than a purely technical arrangement, can help preserve human agency, mitigate algorithmic harms, and promote technology that supports sustainable well-being. The findings contribute a cross-cultural ethical perspective to contemporary debates on responsible AI.

Transformasi Digital UMKM di Sumatera Barat : Anteseden Kemampuan Digital untuk Meningkatkan Daya Saing Sari, Fitrah; Gustina, Leni
Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta) Vol 6 No 1 (2026): Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Va
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakaaktiva.v6i1.1876

Studi ini meneliti transformasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Sumatera Barat dengan menganalisis faktor-faktor pendahulu kemampuan digital yang meningkatkan daya saing. Meskipun peran strategis UMKM dalam pengembangan ekonomi regional, tingkat adopsi digital mereka tetap relatif rendah, membatasi kemampuan mereka untuk bersaing di pasar yang semakin dinamis dan didorong oleh teknologi. Penelitian ini bertujuan untuk menyelidiki bagaimana tantangan kewirausahaan, berbagi teknologi, dan daya saing karakter mempengaruhi pengembangan ketangkasan digital sebagai manifestasi utama dari kapabilitas digital. Pendekatan penelitian kuantitatif digunakan dengan metode survei yang melibatkan 383 UMKM di Sumatera Barat, yang dipilih melalui pengambilan sampel acak proporsional dari populasi 94.392 UMKM. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan Pemodelan Persamaan Struktural dengan pendekatan Partial Least Squares (SEM-PLS). Hasilnya mengungkapkan bahwa tantangan kewirausahaan secara signifikan mempengaruhi berbagi teknologi dan daya saing sifat, yang pada gilirannya berpengaruh positif terhadap kelincahan digital, yang tercermin dalam kemampuan untuk beradaptasi dan kemauan untuk mengambil risiko. Selain itu, berbagi teknologi dan daya saing karakter ditemukan dapat memediasi hubungan antara tantangan kewirausahaan dan ketangkasan digital. Temuan ini menunjukkan bahwa ketangkasan digital di antara UMKM tidak hanya didorong oleh adopsi teknologi tetapi muncul dari interaksi mekanisme kolaborasi organisasi dan sifat perilaku individu. Studi ini berkontribusi pada literatur transformasi digital dengan mengintegrasikan perspektif struktural dan perilaku dalam kerangka kerja yang terpadu serta memberikan implikasi praktis bagi pembuat kebijakan dan lembaga pendukung bisnis untuk mendorong ekosistem digital kolaboratif dan memperkuat pola pikir kompetitif di kalangan UMKM. Pada akhirnya, meningkatkan kemampuan digital sangat penting untuk meningkatkan daya saing UMKM dan keberlanjutan jangka panjang dalam ekonomi digital.

The Relationship Between Work-Life Balance and Job Satisfaction Among Generation Z in the Start-Up Sector Leni Gustina; Mahamudul Hasan; Kabiru Jinjiri Ringim
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 3 No. 01: Human-Centered Innovation and Digital Resilience: Rethinking People, Products, and Pe
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v2i02.178

This study examines the relationships between work-life balance, organizational support, job satisfaction, and retention intention, with employee engagement as a mediating variable, focusing on professional players in the ARTEX E-SPORT team in Padang. Utilizing a quantitative research design with a saturated sampling technique involving 35 respondents, data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results reveal that work-life balance has a strong positive effect on job satisfaction and retention intention, while organizational support significantly influences both outcomes and enhances employee engagement. Furthermore, employee engagement mediates the relationships between work-life balance, organizational support, and the dependent variables, highlighting its critical role in linking supportive workplace practices to employee outcomes. These findings emphasize the importance of fostering a balanced and supportive work environment to enhance engagement, satisfaction, and retention, particularly for Generation Z employees in high-demand sectors like esports. This study contributes to existing literature by exploring these dynamics in the esports industry and provides actionable insights for organizations to implement effective workforce management strategies. Future research is encouraged to include additional mediating or moderating variables and explore these relationships across diverse organizational contexts.

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