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Analisis Faktor Yang Mempengaruhi Minat Nasabah Dalam Menggunakan Pembiayaan Murabahah Di BMT Anugrah Kecamatan Batang Kuis Kabupaten Deli Serdang Hasibuan, M. Yusuf; Fadhila Rahma, Tri Inda; Armayani Hasibuan, Reni Ria
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3967

Abstract

This study aims to determine the effect of Service, location and promotion of customer interest using murabahah financing at BMT Anugrah Batang kuis. This type of research is a qualitative research with the source data used is primary data. Samples were selected using the slovin formula, the number of samples in this study was 40 respondents using data processing and analysis techniques, multiple linear regression analysis, classical assumption Test and hypothesis test. The Program used for calculations using SPSS version 25 and then the results of the SPSS is interpreted. Partially Service significantly positive effect on customer interest in using murabahah financing in bmt anugrah Batang kuis district deli serdang. This is evidenced by the value of sinifikansi 0,001 < 0,05 and the value of thitung 2,432 > ttable 1,68830, partially location significant positive effect on customer interest in using murabahah financing in bmt anugrah Batang kuis district deli serdang. This is evidenced by the value of sinifikansi 0,000 < 0,05 and the value of thitung 2,112 > ttable 1,68830. Partially, the promotion has a significant positive effect on customer interest in using murabahah financing in bmt anugrah batang kuis district deli serdang regency. This is evidenced by the value of sinifikansi 0.000 < 0.05 and the value of thitung 1.900 > ttable 1.68830. Simultaneously service, location and Promotionsignificant influence on customer interest in using murabahah financing in bmt anugrah batang kuis district deli serdang. This is evidenced by the significance value of 0.001 < 0.05 and the value of F count 5.265 > F Table 2.860.
PENGARUH CONTENT MARKETING , VIRAL MARKETING DAN INFLUENCER TERHADAP MINAT BELI PRODUK SKINCARE PADA MAHASISWA Pasaribu, Aisyah Fitri; Fadhila Rahma, Tri Inda; Dharma, Budi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4432

Abstract

Abstract : This study aims to determine the effect of Content Marketing, Viral Marketing and Influencers on Buying Interest in Students. This type of research is quantitative with a questionnaire distribution method. Respondents in this study were 100 students from the Faculty of Economics and Islamic Business, State Islamic University of North Sumatra. The technique used is purposive sampling. The method used in this research is variance-based Structural Equation Modeling (SEM) analysis, namely Patrial Least Square (PLS). The results of this study indicate the influence of Viral Marketing on Buying Interest in Skincare Products. While the Content Marketing and Influencer Variables show no influence on the Interest in Buying Skincare Products in Students.
Analisis Efektifitas Sistem Informasi Akuntansi dalam Pengelolaan Klaim Asuransi Syariah di Indonesia Zaky, Husnul; Nurlaila; Fadhila Rahma, Tri Inda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4734

Abstract

The sharia insurance industry is growing rapidly in Indonesia, but the management of insurance claims still faces challenges related to the effectiveness of accounting information systems. The study aims to analyze the effectiveness of accounting information systems in the management of sharia insurance claims. The research method used is a case study at one of the leading Shariah insurance companies. Data is collected through interviews, observations, and documentation studies. Data analysis is carried out qualitatively with a descriptive approach. The results of the research show that the accounting information system used has been quite effective in supporting the process of sharia insurance claims. However, there are some aspects that need to be improved, such as system integration, data quality, and compliance with Sharia principles. Recommendations to improve the effectiveness of accounting information systems include improving the functionality of systems, improving procedures, as well as enhancing the competence of human resources. Implementation of these recommendations is expected to improve the performance of sharia insurance companies and customer satisfaction.
PENGARUH GREEN PRODUCT KNOWLEDGE DAN GREEN PERCEIVED RISK TERHADAP GREEN PURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST (STUDI KOMPARASI ANTARA PRODUK AIR MINERAL AQUA DENGAN LE MINERALE) Putri, Saidina; Fadhila Rahma, Tri Inda; Aisyah, Siti
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 2 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i2.8538

Abstract

Abstract: This study aims to analyze the influence of green product knowledge and green perceived risk on green purchase intention mediated by green trust, with a comparative study between Aqua and Le Minerale mineral water products. The data analysis technique used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through the SmartPLS 3.0 application. The results showed that green product knowledge has a significant positive effect on green purchase intention, both directly and through the mediation of green trust, on both products. Green perceived risk also has a positive effect on green purchase intention, but with different levels of significance between Aqua and Le Minerale. In Aqua, the influence of green perceived risk on green purchase intention is greater than in Le Minerale. The results of the comparative analysis showed that the level of green product knowledge and green trust was higher in Aqua than in Le Minerale, while green perceived risk was higher in Le Minerale than in Aqua. The results of the hypothesis test using a paired sample T-Test confirmed a significant difference between the two brands in terms of the variables tested.Keywords: Green Product Knowledge, Green Perceived Risk, Green Trust, Green Purchase Intention
Pengaruh Brand Equity Terhadap Loyalitas Nasabah Menabung Tabungan Marhamah Mudharabah Pada PT. Bank Sumut Syariah Kantor Cabang Pembantu Stabat Winanda, Apri; Fadhila Rahma, Tri Inda; Syahriza, Rahmi
Scientific Journal of Students Islamic Economics and Business Vol. 2 No. 2 (2021): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v2i2.190

Abstract

This study was conducted to determine the effect of brand equity on customer loyalty in saving marhamah mudaraba savings at PT. Bank Sumut Syariah KCP Stabat. The research method used in this study is a quantitative approach. The data collection technique used is the distribution of questionnaires. The analytical technique used in this study is validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing using SPSS version 25. Brand Awareness has a significant and positive relationship with customer loyalty in saving marhamah mudharabah savings. So that if brand awareness increases, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Brand Associations have a significant and positive effect on customer loyalty in saving marhamah mudaraba savings. So that if brand associations increase, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Brand Loyalty has a significant and positive relationship with customer loyalty in saving marhamah mudaraba savings. So that if brand loyalty increases, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Perceived Quality has a significant and positive relationship with customer loyalty in saving marhamah mudaraba savings. So that if perceived quality increases, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Brand awareness, brand associations, brand loyalty, and perceived quality together or simultaneously have a significant effect on customer loyalty in saving marhamah mudaraba savings.
QRIS Payment Transactions as a Strategy for Enhancing the Revenue of Micro, Small, and Medium Enterprises (MSMEs): A Case Study of Sidorejo Subdistrict, Medan Tembung District Milia Ningrum, Eka; Fadhila Rahma, Tri Inda; Jan, Nurul
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16863

Abstract

Abstract: Economic growth is a key indicator of economic development progress in a region. Technological innovation can serve as a catalyst to increase the turnover of Micro, Small, and Medium Enterprises (MSMEs) by identifying suitable strategies for a given area. Therefore, this study aims to determine strategies that can enhance MSME turnover through Quick Response Code Indonesian Standard (QRIS) payment transactions. The research method employed is descriptive qualitative with SWOT analysis. Based on the IFAS calculation, the score is 2.88, where the combined strengths and weaknesses yield a positive value (X-axis). Meanwhile, the EFAS calculation result is 2.68, with the combined opportunities and threats also yielding a positive value (Y-axis). Consequently, the results demonstrate that the study yields positive outcomes and is applicable for increasing MSME turnover within a region.