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Analisis Strategi Penerjemahan Lirik Lagu "Someone Like You" oleh Adele Salsabila, Nadila; Mustofa, Ihyak
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 4 No. 3 (2024): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v4i3.1143

Abstract

This study aims to analyze the translation strategy of Adele's song lyrics “Someone Like You” by using Peter Newmark's translation theory. In this theory, there are eight translation strategies, but this study focuses on three main strategies, namely semantic, faithful, and communicative translation. Five song lyric data were selected to be analyzed based on the application of these three strategies. Semantic translation emphasizes faithfulness to the original meaning of the source text, faithful translation emphasizes more on maintaining the structure and style of the original language, while communicative translation focuses on adaptation so that the message can be understood by the target audience. The research approach is descriptive qualitative, by analyzing the lyric data translated through the three strategies. The result of the research shows that faithful translation is a strategy that is often used in translating the lyrics of the song “Someone Like You”. This can be seen in the attempt to maintain the structure, style, and emotional nuances of the original lyrics. However, semantic and semantic and communicative strategies are also used in certain parts to ensure the meaning of the lyrics is maintained and relevant to Indonesian-speaking listeners. This research contributes to understanding of the application of Newmark's theory in the translation of song lyrics and provides insights into how faithfulness to the source text can be prioritized in the translation of musical literature. musical literature.
Digital Marketing: Strategi Jitu Bagi Wirausahawan Pemula di Indonesia Triyani, Bela; Salim, Diaz Sya’bania; Yudia, Eka; Salsabila, Nadila; Amini, Raisa Kayla; Irawansyah, Ridwan
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 3 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/es84he73

Abstract

Cakupan minimal yang termuat dalam abstraksi adalah: permasalahan, tujuan Pemasaran digital sangat penting untuk pertumbuhan wirausahawan pemula dan UMKM di Indonesia. Studi ini menunjukkan bahwa digital marketing sangat efektif dan layak untuk usaha kecil karena biayanya rendah dan efisien, terutama melalui platform seperti Instagram dan WhatsApp. Penerapannya meningkatkan visibilitas, memperluas jangkauan pasar, dan mendorong peningkatan omzet. Pelaku usaha merespons positif, menunjukkan kesiapan dalam mengadopsi teknologi dan menjangkau konsumen. Partisipasi dalam komunitas digital dan pelatihan berkelanjutan juga penting. Namun, keberhasilan digital marketing bergantung pada pemahaman pelaku usaha tentang pasar dan perilaku konsumen. Oleh karena itu, pendampingan dan pelatihan berkelanjutan krusial untuk implementasi strategi yang optimal dan berkelanjutan, memungkinkan UMKM bersaing di pasar nasional dan global.