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Digital Marketing: Strategi Jitu Bagi Wirausahawan Pemula di Indonesia Triyani, Bela; Salim, Diaz Sya’bania; Yudia, Eka; Salsabila, Nadila; Amini, Raisa Kayla; Irawansyah, Ridwan
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 3 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/es84he73

Abstract

Cakupan minimal yang termuat dalam abstraksi adalah: permasalahan, tujuan Pemasaran digital sangat penting untuk pertumbuhan wirausahawan pemula dan UMKM di Indonesia. Studi ini menunjukkan bahwa digital marketing sangat efektif dan layak untuk usaha kecil karena biayanya rendah dan efisien, terutama melalui platform seperti Instagram dan WhatsApp. Penerapannya meningkatkan visibilitas, memperluas jangkauan pasar, dan mendorong peningkatan omzet. Pelaku usaha merespons positif, menunjukkan kesiapan dalam mengadopsi teknologi dan menjangkau konsumen. Partisipasi dalam komunitas digital dan pelatihan berkelanjutan juga penting. Namun, keberhasilan digital marketing bergantung pada pemahaman pelaku usaha tentang pasar dan perilaku konsumen. Oleh karena itu, pendampingan dan pelatihan berkelanjutan krusial untuk implementasi strategi yang optimal dan berkelanjutan, memungkinkan UMKM bersaing di pasar nasional dan global.
PROGRAM GERAKAN 1 HARI 2 TELUR DALAM MENINGKATKAN PENGETAHUAN PENCEGAHAN STUNTING PADA KADER POSYANDU Pratidina, Ginung; Rahman, Febrian Batara Aditya; Rahmadhina, Jestiana Al Kayrani; Lestari, Anggie Septia; Tirta, Maura Najwa Noor Raina; Salim, Diaz Sya’bania; Ilmi, Lu’lu’; Nurhazizah, Refina; Febriansyah, Febriansyah; Arifin, Abin Riyan; Rahmadina, Rahmadina; Ikraami , Reksa Dzul
An-Nizam Vol 4 No 2 (2025): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v4i2.11466

Abstract

Stunting remains a major public health challenge in Indonesia. One of the main contributing factors is the low intake of animal protein among children, thereby requiring simple yet effective community-based nutritional interventions. This community service activity aimed to improve the knowledge of posyandu (integrated health post) cadres regarding stunting prevention through the implementation of the One Day Two Eggs Movement. The program was carried out by providing nutrition education on the importance of animal protein consumption, particularly eggs, using interactive lectures, group discussions, and simple demonstrations. A total of 50 posyandu cadres participated in the activity and were assessed using pre-test and post-test instruments to measure knowledge levels before and after the intervention. The results showed an increase in the average knowledge scores of participants following the program, indicating the effectiveness of the One Day Two Eggs Movement in enhancing understanding of the role of animal protein in stunting prevention. Furthermore, participants demonstrated strong enthusiasm to apply and disseminate the acquired information within their respective communities. Based on these findings, the One Day Two Eggs Movement can be recommended as a practical community-based educational strategy that is easy to implement, provides direct impact, and holds potential to be integrated with posyandu activities as well as maternal and child health programs in a sustainable manner.