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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Gotong Royong
Sari, Desti Rupita
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan Kewirausahaan Siswa Sejak Dini Melalui Keterampilan Aksesoris Manik Pada Siswa Kelas V SD Negeri 24 Kota Bengkulu Triasleni, Elza Septi; Irwanto, Tito; Anggriani, Ida; Febliansa, Muhammad Rahman; Sari, Desti Rupita
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6608

Abstract

This Community Service aims to provide knowledge of the efforts made in developing an entrepreneurial spirit from an early age through bead accessories skills in class 5D at SD Negeri 24 Bengkulu city. Entrepreneurship is an important skill and attitude to face future challenges, especially in the world of business and entrepreneurship. The results of the outreach showed a significant increase in students' level of understanding about entrepreneurship development from an early age through bead accessory skills. Students have responded and are interested in starting a business while studying at a higher level. The method of this activity is the socialization of providing materials and making skills from beads which are made into bracelets, phone straps and rings which are directly practiced and taught to students in class 5D at SD Negeri 24 Bengkulu City. Thus, this report contributes to the development of student entrepreneurship education from an early age and increases students' entrepreneurial abilities through bead accessory skills. The students' response to the implementation of the activity of making bead accessories skills was very good.
Peranan Kemasan Untuk Meningkatkan Pemasaran Produk Kopi Bubuk Pada SMKN 1 Agribisnis Dangau Datuk Kota Bengkulu Afriani, Sulisti; Irwanto, Tito; Sari, Desti Rupita
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i1.3967

Abstract

Packaging is very closely related to the product. Attractive packaging will add to the attractiveness of the product so as to arouse consumer interest to buy it. at this time SMKN 1 Agribusiness Dangau Datuk has produced ground coffee with quite attractive packaging, but the information available on the packaging is incomplete there are several things that have not been listed in the packaging including information about food additives, composition, instructions for use, storage methods and nutritional value. This is known after community service activities are held, hopefully the input given in the future can be improved so as to increase consumer confidence to buy the product
The Influence Of Accessibility, Online Promotion, And Product Reviews On Purchasing Decision With The Intervening Variable Of Purchase Intention On Shopee Application Sari, Desti Rupita; Ariska , Yesi Indian; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.691

Abstract

This study aims to examine the factors that influence purchasing decisions in the Shopee application. The focus of this study is to determine whether accessibility, online promotions and product reviews on purchasing decisions with the intervening variable of purchase intention on shopee application. The results of this study that accessibility variable has no effect on purchasing decisions on shopee application, the online promotion variable affects purchasing decisions on shopee application, the product review variable affects purchasing decisions on shopee application, accessibility affects buying interest as an intervening variable, online promotion has no effect on purchase intention as an intervening variable, product review affects purchase intention as an intervening variable, accessibility affects purchasing decisions through purchase intention as an intervening variable, online promotion has no effect on purchasing decisions through purchase intention as an intervening variable, product reviews have no effect on purchasing decisions through purchase intention as an intervening variable, and purchase intention variables have no effect on purchasing decision variables.
Pemanfaatan Platform Shopee Dalam Meningkatkan UMKM Di Desa Air Putih Sari, Desti Rupita; Aprilia, Cindy; Ulandari, Resti; Mahmudi, M. Ikhawan; Abi, Yudi Irawan
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6701

Abstract

The use of the shopee platfrom in improving MSME in Air Putih village aims to provide understanding to the community regarding the benefits of the Shopee application and is expected to encourage or advance MSME in Air Putih village, Margasakti Sebelat Sub-district, North Bengkulu District..
Pendampingan Strategi Pemasaran Produk Minuman Juice Float Cream di Kawasan Kota Lestari, Tri; Irwanto, Tito; Susena, Karona Cahya; Handayani, Sri; Sari, Desti Rupita
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6743

Abstract

In a country, the economy depends on the efforts made by its people. Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in Indonesia's economic growth. One of the MSME sectors that is often found in urban areas is MSMEs in the beverage sector. This community service (PKM) activity was carried out with the MSME partner Juice Float Cream in the city area. In this activity the aim is to provide motivation for MSMEs to improve marketing so that they can increase income. This service activity is carried out using providing material regarding financial management and digital marketing as well as strategies that must be implemented by MSMEs. The conclusion from this service is that MSMEs need assistance in terms of product marketing assistance in both online and offline markets.
The Effect Of Service Quality On Customer Loyalty Mediated By Jne Express Customer Satisfaction In Bengkulu City Rafles, Fadhlu Rohman Dian; Sari, Desti Rupita; Irwanto, Tito; Febliansa, M. Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.8982

Abstract

The purpose of this study was to determine the Analysis of the Effect of Service Quality on Consumer Loyalty Mediated by JNE Express Consumer Satisfaction in Bengkulu City. The type of research used is quantitative. The population in this study were all JNE Express consumers in Bengkulu City. The sampling technique used simple random sampling with a sample size of 150 people. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis using SmartPLS 4 is the outer model, inner model and bootstrapping test. The results of this study indicate that: (1) service quality has a positive effect on customer satisfaction. This is evidenced by the t-statistic value of 5.362 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (2) service quality has a negative effect on customer loyalty. This is evidenced by the t-statistic value of 1.340 which is smaller than the t-table value (1.65) with a level of significance of 0.192 exceeding the predetermined standard (<0.05). (3) customer satisfaction has a positive effect on customer loyalty. This is evidenced by the t-statistic value of 3.585 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (4) service quality on customer loyalty mediated by customer satisfaction has a positive effect. This is evidenced by the mediation coefficient of the t-statistic value of 3.034 which is greater than the t-table value (1.65) with a significance level of 0.002 (<0.05).
Co-Authors Abi, Yudi Irawan Aprilia, Cindy Ariska , Yesi Indian Febliansa, M. Rahman Febliansa, Muhammad Rahman Handayani, Sri Ida Anggriani Karona Cahya Susena, Karona Cahya Mahmudi, M. Ikhawan Rafles, Fadhlu Rohman Dian Resti ulandari, Resti Sulisti Afriani, Sulisti Tito Irwanto, Tito Tri Lestari Triasleni, Elza Septi