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All Journal Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi
Febliansa, Muhammad Rahman
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Pengembangan Kewirausahaan Siswa Sejak Dini Melalui Keterampilan Aksesoris Manik Pada Siswa Kelas V SD Negeri 24 Kota Bengkulu Triasleni, Elza Septi; Irwanto, Tito; Anggriani, Ida; Febliansa, Muhammad Rahman; Sari, Desti Rupita
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6608

Abstract

This Community Service aims to provide knowledge of the efforts made in developing an entrepreneurial spirit from an early age through bead accessories skills in class 5D at SD Negeri 24 Bengkulu city. Entrepreneurship is an important skill and attitude to face future challenges, especially in the world of business and entrepreneurship. The results of the outreach showed a significant increase in students' level of understanding about entrepreneurship development from an early age through bead accessory skills. Students have responded and are interested in starting a business while studying at a higher level. The method of this activity is the socialization of providing materials and making skills from beads which are made into bracelets, phone straps and rings which are directly practiced and taught to students in class 5D at SD Negeri 24 Bengkulu City. Thus, this report contributes to the development of student entrepreneurship education from an early age and increases students' entrepreneurial abilities through bead accessory skills. The students' response to the implementation of the activity of making bead accessories skills was very good.
Penyuluhan Kepada Karyawati Toko Nadia Collection Tentang Pentingnya Manajamen Pemasaran Digital Fitra, Jecky; Febliansa, Muhammad Rahman
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6723

Abstract

Nadia Collection Shop is a shop that operates in the field of sales of school children's uniforms, with the best quality. The sales area of the Nadia Collection Shop only serves the Bengkulu city area, with sales techniques displayed at the outlet in the shop. Sales using this technique have not met the target because the sellers are only waiting for sales transactions to occur in shops or outlets so not many schools have ordered. With digital management counseling, it is hoped that employees will be able to promote products widely and make sales easier. This displays product details in detail and produces information on the products being sold. Digital management is a sales system that provides information from several processes including advertising-based sales on social media.
The Influence Of Motive, Personality And Self-Efficacy On Interest In Entrepreneurship Among Smes In Bengkulu City Herlina, Yeni; Soleh, Ahmad; Febliansa, Muhammad Rahman
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.114

Abstract

This research aims to determine the influence of: 1) Motives on interest in entrepreneurship. 2) Personality towards Entrepreneurial Interest. 3) Self-efficacy towards Entrepreneurial Interest. 4) Motives, Personality and Self-Efficacy together on Entrepreneurial Interest. The population in this research is MSME business actors in Bengkulu City. The sample for this research is 100. The questionnaire was tested for validity and reliability before collecting research data. The hypothesis was tested using Multiple Linear regression analysis. This research uses quantitative methods. The data collection tool used a questionnaire which was distributed to the 100 respondents studied, namely MSMEs in the city of Bengkulu. The sampling method in this research, namely non-probability sampling, that will be used is purposive sampling, where sampling in this case is limited to certain types of people who can provide the desired information. The analytical method used in this research is multiple linear regression analysis with data processing using SPSS 23 for Windows. The results of the analysis show that the variables studied have a significant and positive influence. The motive variable has a significant and negative effect on the interest in entrepreneurship of MSME actors in the city of Bengkulu, the personality variable has a significant and positive effect on the interest in entrepreneurship of MSMEs in the city of Bengkulu, the self-efficacy variable has a significant and positive effect on the interest in entrepreneurship of MSME actors in the city of Bengkulu, the variable motive, personality and efficacy Together, they have a significant and positive influence on the entrepreneurial interest of MSME actors in the city of Bengkulu. Interest in entrepreneurship can be explained by the variables motive, personality and self-efficacy by 61% and the remaining 39% is explained by variables outside the model.
Peningkatan Literasi Digital Marketing Dalam Mengembangkan Usaha Mikro Berbasis Online Bagi Masyarakat Desa Bukit Makmur Kecamatan Pinang Raya Kabupaten Bengkulu Utara Malau, Joyana Uliarta; Soleh, Ahmad; Suwarni, Suwarni; Febliansa, Muhammad Rahman; Hardinata, Dodi
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.8544

Abstract

Increasing digital marketing literacy is a strategic step to develop the digital transformation of Micro, Small and Medium Enterprises (MSMEs) in the community of Bukit Makmur Village, Pinang Raya District, North Bengkulu Regency. This program aims to improve the ability of MSMEs to utilize digital platforms to expand market reach and competitiveness. Improving digital literacy refers to a systematic effort to strengthen an individual's ability to access, understand, evaluate and utilize digital information effectively and responsibly. This includes mastery of information and communication technology (ICT) skills, an understanding of digital ethics, and the ability to think critically in dealing with a variety of digital content that continues to evolve.The activities were implemented through digital literacy training, website development, and intensive mentoring. As a result, the MSMEs involved showed significant improvement in understanding and implementing digital marketing, including optimizing social media and websites, which contributed to increased sales. In addition, the program built students' competencies in the application of digital technology and collaboration. In conclusion, collaboration between universities, students, and MSMEs can create innovative solutions that support the local digital economy, while providing opportunities for MSMEs to compete in a wider market.
The Existence Of Palm Oil Middlemen (Tengkulak) And Its Impact On The Presence Of Palm Oil Weighing Scales Anggara, Agil; Soleh, Ahmad; Febliansa, Muhammad Rahman
Jurnal Fokus Manajemen Vol 5 No 2 (2025): May
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i2.8538

Abstract

The palm oil plantation sector plays a significant role in Indonesia's economy; however, issues such as price discrepancies and illegal trade often arise. One common phenomenon is the role of middlemen, or "toke sawit," in the palm oil supply chain. This study aims to examine the existence of palm oil middlemen (toke sawit) in relation to the introduction of palm oil weighing ramps and its impact on farmers and the palm oil industry in general. The research employs a qualitative approach, utilizing literature review and field observation to understand the relationship between the role of middlemen and their influence on the marketing system as well as transparency in palm oil weighing practices. The results show that the presence of weighing ramps can reduce farmers' dependency on middlemen, enhance price transparency, and promote fairer trade. However, on the other hand, this practice does not entirely eliminate the role of middlemen, who remain crucial in connecting farmers with large companies.
Optimalisasi Pemasaran Melalui Digitalisasi Pada Produk UMKM Seblak Cik Maya di Kota Bengkulu Pratiwi, Anggun; Febliansa, Muhammad Rahman; Soleh, Ahmad
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8529

Abstract

Small-scale local entrepreneurs are often the pulse of the grassroots economy that supports the pulse of daily life. Seblak Cik Maya is one of the local businesses that is growing in Bengkulu City and is engaged in the culinary specialty. In the midst of the digital era that continues to develop, traditional strategies are starting to be abandoned and shifting towards a digital-based system. This study aims to optimize the digital marketing strategy that can be implemented by Seblak Cik Maya in order to reach a wider market and increase sales. The method used is descriptive qualitative through direct observation, interviews with business owners, and documentation of marketing activities that have been carried out. The results show that with the right digital approach, Seblak Cik Maya has the potential to increase brand visibility and expand customer reach. This study provides a contribution in the form of understanding and technical assistance regarding digital marketing based on social media for local entrepreneurs. In addition, this study also provides implementation recommendations that can be used as a reference by similar MSMEs in adapting digitalization as a sustainable means in the current era of digital transformation.
The Influence Of Product Quality, Price, And Service Quality On Customer Satisfaction Of Sr12 Skincare Products At We Store In Bengkulu City Hidayati, Ismi; Abi, Yudi Irawan; Febliansa, Muhammad Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2025): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i4.325

Abstract

The sample in this study was 100 people who had used SR12 skincare products for 3 months and customers of WE Store in Bengkulu City. The data collection technique used a questionnaire. The analysis method used was multiple regression analysis, t-hypothesis test and f-hypothesis test. The results of the regression equation are Y = 19.531 + 0.117 X₁ + 0.134 X₂ + 0.110 X₃. meaning the influence of product quality, price, and service quality on customer satisfaction of SR12 skincare products at WE Store in Bengkulu City. The significance value of each variable is below 0.05, indicating a real influence. In addition, the three variables together affect customer satisfaction by 81.4%, while the remaining 18.6% is influenced by other factors outside this study.
Peningkatan Literasi Digital Marketing Dalam Mengembangkan Usaha Mikro Berbasis Online Bagi Masyarakat Desa Bukit Makmur Kecamatan Pinang Raya Kabupaten Bengkulu Utara Malau, Joyana Uliarta; Soleh, Ahmad; Suwarni, Suwarni; Febliansa, Muhammad Rahman; Hardinata, Dodi
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8541

Abstract

Increasing digital marketing literacy is a strategic step to develop the digital transformation of Micro, Small and Medium Enterprises (MSMEs) in the community of Bukit Makmur Village, Pinang Raya District, North Bengkulu Regency. This program aims to improve the ability of MSMEs to utilize digital platforms to expand market reach and competitiveness. Improving digital literacy refers to a systematic effort to strengthen an individual's ability to access, understand, evaluate and utilize digital information effectively and responsibly. This includes mastery of information and communication technology (ICT) skills, an understanding of digital ethics, and the ability to think critically in dealing with a variety of digital content that continues to evolve.The activities were implemented through digital literacy training, website development, and intensive mentoring. As a result, the MSMEs involved showed significant improvement in understanding and implementing digital marketing, including optimizing social media and websites, which contributed to increased sales. In addition, the program built students' competencies in the application of digital technology and collaboration. In conclusion, collaboration between universities, students, and MSMEs can create innovative solutions that support the local digital economy, while providing opportunities for MSMEs to compete in a wider market.
Co-Authors Abi, Yudi Irawan Ahmad Soleh Anggara, Agil Anggun Pratiwi Fitra, Jecky Hardinata, Dodi Herlina, Yeni Hidayati, Ismi Ida Anggriani Malau, Joyana Uliarta Sari, Desti Rupita Suwarni Suwarni Tito Irwanto, Tito Triasleni, Elza Septi