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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies Jurnal Ecogen International Journal of Economy, Education and Entrepreneurship (IJE3) Journal Of World Science Formosa Journal of Science and Technology (FJST) West Science Business and Management Research Horizon Enrichment: Journal of Multidisciplinary Research and Development The Eastasouth Journal of Social Science and Humanities Siber International Journal of Digital Business
Ngadino Surip Diposumarto, Ngadino Surip
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KOMPETENSI DAN PELATIHAN TERHADAP KINERJA REPORTER, DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI DI PT SWC Sumbogo, Ignatius Ario; Diposumarto, Ngadino Surip
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 No 3 (2017)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.708 KB) | DOI: 10.36226/jrmb.v2i3.66

Abstract

This paper is structured in order to determine the effect of competency, training, and motivation on the performance of the infotainment reporters at PT SWC. The research method that is used is a descriptive analysis with collecting data through literature study and observation using the questionnaires. The research is conducted among the 64 reporters of PT Shandika Widya Cinema. The survey results revealed that an effort to increase the performance of the reporter needs to improve their competencies through continuous, technical training, focused on the journalistic technique, conceptual skills, and behavior. The development focusing on the technical journalism, communication skills, and behavior among the reporter will certainly improve their performance, loyalty, and dedication, which at last will increase the performance of the company. Keywords: competency, training, motivation, performance
The New CX Marketing Advantages Model as a Predictor of Marketing Performance of MSMEs Quraysin, Icin; Diposumarto, Ngadino Surip; Muharam, Hari
Shirkah: Journal of Economics and Business Vol 9, No 3 (2024)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v9i3.747

Abstract

Rapid digital transformation and increasingly complex consumer behavior demand new approaches in marketing strategies. To address this issue, this study examines the effect of innovation and digital marketing on the marketing performance of MSMEs in Banten Province, Indonesia, and introduces the New CX Marketing Advantages model, which offers an innovative framework to improve marketing performance, particularly for MSMEs. This study employs a quantitative approach to small and medium enterprises operating in KBLI-10 or the food industry in Banten Province. Through multistage sampling using purposive and proportional random sampling methods, 347 MSME actors were identified as respondents in this study. Data were collected using survey methods and analysed using simple and multiple linear regression involving three stages: instrument testing (validity and reliability tests) and hypothesis testing through structural equation modelling (SEM) with data processing techniques utilising the Confirmatory Factor Analysis (CFA) measurement model. The results show that digital marketing and innovation have a positive and significant effect on marketing performance, both partially and simultaneously. Therefore, this study implies that the more MSMEs engage in innovation and enhance digital marketing efforts, the greater is the opportunity to improve their marketing performance.
THE EFFECT OF E-WOM IN INSTAGRAM ON TRUST AND PURCHASE INTENTION TO MOUNT DAGO, BOGOR Andrianto, Nizam Mohammad; Diposumarto, Ngadino Surip; Farradia, Yuary
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.290

Abstract

Information spreads rapidly through social media, especially as the number of social media users in Indonesia continues to increase yearly. This is an essential concern for managers of tourist destinations, especially in terms of purchasing interest, which has also increased in recent years. Information disseminated between social media users commonly referred to as e-WOM is thought to influence travel purchase intention. Therefore, the researcher intends to see the extent to which e-WOM on Instagram affects Trust and interest in purchasing tours to Mount Dago, Bogor. This research is quantitative research with explanatory research methods. The sampling technique used in this research is non-probability sampling with accidental sampling technique, where the respondents in this study are visitors to Mount Dago who use Instagram and are interested in visiting Mount Dago. This questionnaire was distributed via Google Forms, then the data was processed using SmartPLS 3. Of the 120 respondents, the results showed that the effect of the e-WOM variable on Purchase Intention is significant because the t-statistic value> 1.96, which is 11,357> 1.96. This means that the e-WOM variable affects Purchase Intention. Meanwhile, the Trust variable significantly affects Purchase Intention, indicated by the t-statistic value> 1.96, which is 7,280> 1.96. This means that Trust has a significant influence on Purchase Intention. This research provides important implications for tourism managers of Mount Dago to manage e-WOM information on social media well to increase consumer trust and encourage their purchase interest
The Influence of Personal Selling and Price Perception on Customer Loyalty Through Customer Satisfaction as an Intervening Variable at Oriflame Sci Cianjur Nurlaela, Ida; Diposumarto, Ngadino Surip; Pranowo, Agus Setyo
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10717

Abstract

Price perception and customer satisfaction together influence customer loyalty This research aims to determine the influence of personal selling and price perception on customer loyalty through customer satisfaction as an intervening variable at Oriflame SCI Cianiur. This research was conducted at Oriflame SCI Cianjur, with the hope that the results of this research can increase customer loyalty to Oriflame SCI Cianjur. In this study, sampling was used using Simple Random Sampline by distributing questionnaires to 133 members of Oriflame SCI Cianjur. Data from the questionnaire results were analyzed using SPSS Version 25 and Lisrel 8.80 software . The results of this research state that (1) personal selling has an impact on customer satisfaction, (2) price perception influences customer satisfaction, (3) personal selling influences customer loyalty. (4) price perception influences customer loyalty, (5) customer satisfaction influences customer loyalty, (6) personal selling and perception together influence customer satisfaction, (7) personal selling customer.
The Effect Of Product Quality And Price Perception On Purchasing Decisions Of Emina Cosmetic Products On Shopee With Brand Image As An Intervening Variable Kusumadevi, Mutiara , Porista; Diposumarto, Ngadino Surip; Pranowo, Agus Setyo
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10716

Abstract

This research aims to determine the effect of product quality and price perception on the purchasing decisions of Emina products on Shopee through brand image. The method used in this study was a quantitative approach. The population in this research consisted of active undergraduate students majoring in Management at Pakuan University who purchased Emina products through Shopee. The sampling technique used in the study was Cluster Sampling, and the total number of respondents was 178. The analysis techniques utilized were Descriptive Statistics and Structural Equation Modeling (SEM). Questionnaire data were analyzed using SPSS Version 22 and Lisrel 8.80 software. The results of this research indicate that (a) product quality affects purchasing decisions with a calculated t-value critical t-value, namely 2.72 1.96. (b) price perception affects purchasing decisions with a calculated t-value critical t-value, namely 5.93 1.96. (c) product quality affects brand image with a calculated t-value critical t-value, 2.39 1.96. (d) price perception affects brand image with a calculated t-value critical t-value, 7.62 1.96. (e) brand image affects brand purchasing decisions with a calculated t-value critical t-value, 2.69 1.96. (f) product quality and price perception affect brand image with a calculated t-value critical t-value, 6.57 1.96. (g) product quality, price perception, and brand image affect purchasing decisions with a calculated t-value critical t-value, namely 4.50 1.96.
Enhancing Marketing Performance Through Competitive Advantage Based on Entrepreneurial Orientation and Market Orientation (A Study on the Footwear Industry in Banten Province) Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12682

Abstract

This study aims to analyze and verify the impact of entrepreneurial orientation and market orientation on competitive advantage and its subsequent effect on marketing performance in the footwear industry in Banten Province. The research design employed a causal approach. The population consisted of all entrepreneurs in the footwear industry within Banten Province, with a sample size of 140 respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research findings indicate that, in the footwear industry in Banten Province, entrepreneurial orientation has a positive and significant impact on competitive advantage, market orientation has a positive and significant impact on competitive advantage, competitive advantage has a positive and significant impact on marketing performance, entrepreneurial orientation greatly and positively influences marketing performance, market orientation does not significantly improve marketing performance, and entrepreneurial orientation greatly and positively influences marketing performance through competitive advantage.
Preferensi Loyalitas Wisatawan terhadap Destinasi Wisata Bahari di Provinsi Banten Hasryningsih, Andi; Diposumarto, Ngadino Surip; Muharam, Hari
Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i4.16877

Abstract

The objectives of this research is to investigate tourists' loyalty preferences towards marine tourism destinations in Banten Province. Researchers have conducted a survey of 30 tourists by representing the main question in the form of tourists' considerations of factors or variables that allow for influence or attachment in tourism loyalty to visits to marine tourism destinations in Banten Province, Indonesia.  The findings show that tourist loyalty is influenced by perceived value, tourism satisfaction, perceived risk, perceived quality and destination image. Perceived value and tourist satisfaction contribute significantly to tourist loyalty. In addition, reducing perceived risk will increase comfort and trust. Superior perceived quality and a positive destination image influence tourists' intentions to return and recommend the destination. It can be concluded that these factors can contribute to tourist loyalty. It is very important to increase loyalty through various preferences of people who have many interesting experiences with the tourist destinations they visit. Therefore, it can be concluded that these factors can contribute to tourist loyalty. It is very important to increase loyalty through various preferences of people who have many interesting experiences about the tourist destinations they have visited. This will be part of efforts to evaluate and improve the regional economy through the tourism sector
The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i1.13324

Abstract

The purpose of this study is to investigate how product innovation and market orientation affect the marketing performance of fashion SMEs in South Tangerang City. The research employed an associative methodology, with a population comprising 112 fashion SMEs in the area. Data analysis methods included correlation coefficients, coefficients of determination, partial t-tests, simultaneous F-tests, simple linear regression, and multiple linear regression. The findings demonstrate that market orientation significantly and favorably affects marketing performance, as shown by the basic linear regression equation.Y = 23.735 + 0.422X. The correlation coefficient is 0.868 (very strong), with a determination coefficient of 75.4%. Furthermore, t-value (tcount) is 18.357, exceeding the t-table value of 1.981 with a significance level of 0.000 (<0.05). Similarly, product innovation has a positive and significant effect on marketing performance, demonstrated by the equation Y = 23.272 + 0.434X. The correlation coefficient is 0.769 (strong), and the determination coefficient is 59.1%. The t-value (tcount) is 12.619, greater than the t-table value of 1.981 with a significance level of 0.000 (<0.05). Simultaneously, market orientation and product innovation together positively and significantly affect marketing performance, supported by the multiple linear regression equation Y = 22.535 + 0.345X1 + 0.111X2. The correlation coefficient is 0.876 (very strong), with a determination coefficient of 76.7%. The F-value (Fcount) is 179.885, exceeding the F-table value of 3.93 with a significance level of 0.000 (<0.05).
Strategy To Improve Wuling Car Brand Image Through Quality Strengthening Product, Price Perception and Word of Mouth in Banten Province Ferdiansyah, Ferdiansyah; Diposumarto, Ngadino Surip; Muharram, Hari
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.144

Abstract

This research aims to analyze the influence of product quality, price perception, product innovation, and word of mouth (WOM) on the brand image of Wuling cars in Banten Province using the structural equation modeling-partial least squares (SEM-PLS) approach. The research results show that all the proposed hypotheses are accepted. Product quality has a significant influence on WOM with attractive car design as the main indicator, which is supported by promotions such as discounts. The perception that prices are commensurate with product benefits has also been proven to increase WOM, especially through relevant discount strategies. Product innovation, such as the development of new car types, significantly drives positive WOM, strengthening Wuling's brand image. In addition, WOM plays an important role in mediating the influence of product quality, price perception, and product innovation on brand image. In the context of brand image, an attractive car design is the main element that creates a positive impression in the eyes of consumers. This research makes a significant contribution to the marketing literature by integrating five main variables in a comprehensive analytical framework. The practical implications include a focus on product innovation, competitive pricin
Enhancing Brand Image through Product Quality, Price Perception, Innovation, and Word of Mouth Ferdiansyah, Ferdiansyah; Diposumarto, Ngadino Surip; Muharram, Hari
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.501

Abstract

This study aims to analyze the effects of product quality, price perception, product innovation, and Word of Mouth (WOM) on the brand image of Wuling cars in Province B. It employs a quantitative descriptive method, with data analysis tailored to the research pattern and variables studied, using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results indicate that all proposed hypotheses are accepted. Product quality significantly influences WOM, with attractive car design as the main indicator, supported by promotional strategies such as discounts. The perception that price aligns with product benefits also enhances WOM, particularly through well-structured discount strategies. Product innovation, including the development of new car models, significantly drives positive WOM, further strengthening Wuling's brand image. Moreover, WOM plays a crucial mediating role in the relationship between product quality, price perception, product innovation, and brand image. In the context of brand image, attractive car design is the primary element that creates a positive impression among consumers. This study makes a valuable contribution to marketing literature by integrating five key variables into a comprehensive analytical framework. Practical implications include a focus on product innovation, competitive pricing strategies, and leveraging WOM to enhance brand positioning in the automotive market.
Co-Authors Abdullah, Syukur Agus Setyo Pranowo Andrianto, Nizam Mohammad Ferdiansyah Ferdiansyah Hasryningsih, Andi Ignatius Ario Sumbogo, Ignatius Ario Kencana, Putri Nilam Kusumadevi, Mutiara , Porista Muharam, Hari Muharram, Hari Nurlaela, Ida Quraysin, Icin Reza Suriansha Titiek Tjahja Andari Yuary Farradia