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Factors Influencing Job Satisfaction in Insurance Employees PT. Starinvestama Lailla, Nor; Tarmizi, M. Irfan; Chudric, Intan Rizkia
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.01

Abstract

Job satisfaction (JS) is satisfaction with work. It is considered a concept that describes work behavior, especially in the insurance sector which is one of the sectors that provides financial services. The purpose of this study was to determine: The effect of proactive personality (PP) on intrinsic motivation (IM); the effect of PP on JS; IM on JS; and the effect of PP on JS with IM mediation. The method used in this study is quantitative, with a population of employees of PT. Asuransi Jiwa Starinvestama. The sampling technique in this study was saturated sampling, using the SmartPLS analysis tool. The results of the study showed: there was no effect of PP on IM; there was an effect of PP on JS; there was IM on JS; and there was an effect of PP on JS with IM mediation. The study concludes that the ideas conveyed by employees and employee pleasure in doing work are the main keys to job satisfaction. The implication is that organizations need to enhance intrinsic motivation through job autonomy and support, as a proactive personality alone is not enough. Furthermore, intrinsic motivation has been shown to strengthen the influence of a proactive personality in increasing employee job satisfaction.
INCREASING PRODUCTION AND MARKETING OF STARTOONS TEMPE CHIPS THROUGH DIGITAL MARKETING Lailla, Nor; Tarmizi, M. Irfan; Sugiatmi; Antoni, Danila Aulia; Mustofa, Aqil
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.07

Abstract

The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach, training, mentoring in the use of social media such as Instagram and TikTok, developing an online store on Shopee, and creating an official website. This approach refers to the Theory of Planned Behavior (TPB) to change the attitudes and perceptions of business actors towards digital marketing technology. The results of the activity show an increase in product quality by referring to the production map and the use of digital marketing. This activity encourages Diktisaintek to have a positive impact in supporting business sustainability and opening up opportunities for wider business development. Conducting ongoing mentoring and optimizing digital marketing strategies is recommended to maintain the results that have been achieved.