Article Per Year (5 Year)
p-Index From 2021 - 2026
1.463
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian UntukMu NegeRI Jurnal Pengabdian Magister Pendidikan IPA Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmu Komunikasi Balayudha (JIKOBA) ARIMA : Jurnal Sosial Dan Humaniora Lumbung Ngabdi: Jurnal Pengabdian Masyarakat
Adli
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE Muhammad Andri Zuliansyah; Reshi Wahyuni; Serly Novita Sari; Adli; M. Huanza; Jerry Antonio
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1442

Abstract

This study was motivated by the importance of exploring traders' preferences in purchasing pineapples from farmers as an effort to strengthen the marketing chain and increase the competitiveness of local pineapple products in Senuro Village. The purpose of this study was to identify the factors that influence traders' decisions in purchasing pineapples in Senuro Village, Tanjung Batu District, Ogan Ilir Regency. This study used a survey method with a descriptive approach, involving four traders as samplings who were selected purposively. Data were collected through structured interviews using questionnaires, then analyzed descriptively and qualitatively to interpret patterns of trader preferences. The results showed five main factors that influence traders' decisions, namely quality, supply continuity, price, trust and relationships, and marketing risk. Quality is the most dominant factor because it is directly related to the fruit grading system, selling value, and market acceptance. Supply continuity is also important to maintain business stability, especially for traders who supply to markets outside the region. Price plays a secondary role after quality is met. In addition, trust between farmers and traders and the ability to manage marketing risks also influence the sustainability or strengthening of cooperative relationships.
Co-Authors Akmal, Fitria Al Zuhri Deddy Satria M Dendi Fadli, Ibnu Ibnu Phonna Nurdin, Ibnu Phonna Jerry Antonio Karmila, Leti Leti Karmila M. Huanza Muhammad Andri Zuliansyah Muhammad Sumsanto Mulyadi, Ahmad Iman Nanda Syukerti Prariska, Donny Putri, Intan Reshi Wahyuni Riko Fardiansyah Risky, Aulia Rizki Eriyansyah Siti Lestari Ulfa Khairina