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All Journal Jurnal Proaksi Revitalisasi : Jurnal Ilmu Manajemen Journal of Economy, Accounting and Management Science (JEAMS) Profit: Jurnal Manajemen, Bisnis dan Akuntansi INCOME: Indonesian Journal of Community Service and Engagement Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Riset Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Akuntansi Pajak dan Kebijakan Ekonomi Digital International Journal of Economics, Business and Innovation Research Joong-Ki Jurnal Riset dan Inovasi Manajemen
Rike Selviasari
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Other

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The Role of Entrepreneurial Marketing, Digital Marketing Through Product Innovation on SMEs Business Performance Rike Selviasari; Sudarmiatin; Ayuanti, Rafikhein Novia
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9245

Abstract

As the Indonesian economy develops, SMEs continue to be an important sector in the commercial landscape. Tofu sector entrepreneurs in Jombang Regency are the subjects of this research. The aim of this research is to examine the influence of digital marketing strategies and entrepreneurship on business performance which is influenced by the suitability of innovative products. The author conducted research using a sample size of 150 SME business actors using quantitative methods with a descriptive approach. According to this research, the impact of digital marketing on business performance is significantly reduced, and the influence of entrepreneurial marketing policies on business performance is significantly reduced through product innovation. Based on research findings, increasing product innovation and digital proficiency
The Influence of Social Media Promotion and Marketplace Website Design Quality on Purchasing Decisions with Consumer Trust (Shopee) as a Mediation Variable (Case Study on Uniska Kediri Students) Rafikhein Novia Ayuanti; Sudarmiatin, Sudarmiatin; Rike Selviasari
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9254

Abstract

This research aims to analyze the influence of social media promotions and the quality of Shopee website design on UNISKA Kediri students purchasing decisions with the mediation of consumer trust variables. The research method used was quantitative with data collection techniques through questionnaires distributed to 160  UNISKA Kediri students. The data analysis technique used is PLS (Partial Least Squares) using SmartPLS 4.0 software.The research results show that social media promotion and the quality of the Shopee website design have a significant positive influence on UNISKA Kediri students' purchasing decisions. The consumer trust variable is proven to mediate the relationship between social media promotions, website design quality, and purchasing decisions. The implication of this research is that Shopee needs to improve its social media promotion strategy and website design quality to increase consumer confidence and purchasing decisions for UNISKA Kediri students
Pengaruh Green Banking Disclosure dan Social Banking terhadap Nilai Perusahaan dengan Banking Sustainable Performance sebagai Variabel Mediasi Alisa Qurrota A'yun Khoirul Bariyah; Marhaendra Kusuma; Rike Selviasari
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 3 No. 2 (2026): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i4.1800

Abstract

This study aims to examine the effect of green banking disclosure and social banking on firm value with banking sustainable performance as a mediating variable. The population in this research consists of banking subsector companies listed on the Indonesia Stock Exchange during the 2021–2023 period, totaling 47 companies. The sampling technique used in this study was purposive sampling, resulting in a total of 30 data points that met the research criteria and could be analyzed. The analytical method employed was path analysis using SPSS version 25 to test the relationships among variables and the mediation effect. The results of this study indicate that green banking disclosure has a positive and significant effect on firm value. Social banking also has a positive and significant effect on firm value. Banking sustainable performance has a positive and significant effect on firm value as well. However, green banking disclosure does not have a positive and significant effect on banking sustainable performance, while social banking does have a positive and significant effect on banking sustainable performance. The mediation test results using path analysis reveal that banking sustainable performance is unable to mediate the effect of green banking disclosure on firm value. Conversely, banking sustainable performance successfully mediates the effect of social banking on firm value. These findings suggest that social banking is more effective in enhancing banking sustainable performance and firm value compared to green banking disclosure.
A ANALISIS AKUNTANSI PEMILU DALAM PELAPORAN DANA KAMPANYE GUNA MEMINIMALISIR POTENSI SALAH SAJI Dianawati Dianawati; Ahmad Yani; Rike Selviasari
Jurnal Proaksi Vol. 11 No. 1 (2024): Januari - Maret
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v11i1.5566

Abstract

Pemilihan umum (pemilu) 2024 ditetapkan pada 14 Februari 2024, setiap peserta pemilu memerlukan dana kampanye dan wajib melaporkan dana kampanye ke KPU sebagai pertanggungjawaban peserta pemilu. Tujuan dari penelitian ini adalah menganalisis penerapan akuntansi pemilu terkait pengakuan, penyajian, dan pengungkapan dalam pelaporan dana kampanye sekaligus sebagai kebaruan penelitian. Lokasi penelitian dilakukan pada DPD Partai PERINDO Kabupaten Kediri. Metode penelitian yang digunakan adalah kualitatif dengan teknik analisis yaitu pengumpulan data, reduksi data, penyajian data, penarikan kesimpulan dan verifikasi. Sumber data yang diperoleh berupa transaksi laporan awal dana kampanye (LADK) periode 2023-2024. Teknik pengumpulan data diperoleh dari wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa DPD Partai PERINDO Kabupaten Kediri belum menerapkan akuntansi pemilu yang sesuai dengan PKPU No.18 Tahun 2023 Tentang Dana Kampanye Pemilihan Umum dan Keputusan KPU No.1677 Tahun 2023 Tentang Pedoman Teknis Pelaporan Dana Kampanye Pemilihan Umum. Pengakuan, penyajian, dan pengungkapan transaksi LADK periode 2023-2024 masih belum sesuai standar yang berlaku karena kurangnya kompetensi SDM.
The Effect Of Digital Marketing And Product Variety On Purchasing Decisions Mediated By Brand Image In Bakso President Rike Selviasari; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1396

Abstract

This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.
Transformasi UMKM: Membangun Mindset, Inovasi dan Strategi Pelanggan di Era Bisnis Kompetitif Diana Ambarwati; Indah Yuni Astuti; Rike Selviasari; Rafikhein Novia Ayuanti; Nuril Aulia Munawaroh
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.18706

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Gedung Pertemuan Bank Indonesia Kantor Perwakilan Kediri melibatkan 20 pelaku UMKM binaan. Kegiatan ini bertujuan untuk meningkatkan pemahaman kewirausahaan dasar yang meliputi business mindset, identifikasi pelanggan, serta inovasi bisnis guna memperkuat daya saing dan keberlanjutan usaha. Adapun metode yang digunakan meliputi penyampaian materi secara sistematis, diskusi interaktif, serta evaluasi melalui kuesioner self-assessment. Hasil kegiatan menunjukkan bahwa terjadi peningkatan pemahaman peserta, namun demikian tingkat implementasinya masih bervariasi, mulai dari kategori pre-adopter hingga eco-innovator, serta inovasi yang dilakukan masih cenderung bersifat sederhana. Oleh karena itu, diperlukan tindak lanjut berupa program yang lebih aplikatif dan berkelanjutan, seperti pendampingan intensif, mentoring bisnis, serta monitoring secara berkala agar peningkatan kompetensi tersebut dapat diimplementasikan secara optimal dalam praktik usaha.
Co-Authors Adinda Dwi Cahyakusuma Agus Athori Ahmad Yani Alisa Qurrota A'yun Khoirul Bariyah Anisak Salsabila ANITA SUMELVIA DEWI Ayuanti, Rafikhein Novia Dewi Wungkus Diana Ambarwati Diana Ambarwati Dianawati Dianawati Fitria Nur Wahyuningsih Ganda Setyo Prayogo Indah Yuni Astuti, Indah Ivana Wilda Afosma Lazuardy Rinto Admaja Ludi Wishnu Wardana Mamta Iqlima Marhaendra Kusuma Miladiah Kusumaningarti Muhammad Alfa Niam Nuril Aulia Munawaroh Rafikhein Novia Ayuanti Sudarmiatin Violy Amanda Salsabilla