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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Paspalum: Jurnal Ilmiah Pertanian Unram Journal of Community Service (UJCS) Jurnal Luminous: Riset Ilmiah Pendidikan Fisika paradigma agribisnis Journal of Sustainable Agribusiness Jurnal Greenation Pertanian dan Perkebunan paradigma agribisnis
Agi Dahtiar
Dosen Magister Agribisnis Fakultas Pertanian Universitas Winaya Mukti, Jl. Raya Bandung-Sumedang Km 29 Tanjungsari Sumedang 45362
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Unram Journal of Community Service (UJCS)

 1 
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Winna Roswinna; Ida Marina; Dety Sukmawati; Deden Komar Priatna; Maria Lusiana Yulianti; Euis Dasipah; Anne Lasminingrat; Adi Oksifa Rahma Harti; Agi Dahtiar
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
Promoting Economic Independence Economic Independence through Digital Technology and Operational Management for Improved Product Competitiveness Marina, Ida; Harti, Adi Oksifa Rahma; Dahtiar, Agi; Fernanda, Billy Adrian; Hasanah, Hanna Ariah
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.778

Abstract

This community service program aims to increase the capacity and sustainability of Cilembu yam MSME players in Cilembu Village through structured training and mentoring. Activities began with six initial meetings involving 30 participants, mostly women aged 56-80 years old with basic education backgrounds. The training focused on digital technology and operational management, as well as new product development. Evaluation showed that the training successfully increased the use of digital technology from 72.26% to 85%, with a significant increase in the adoption of e-commerce platforms. Participation from younger age groups also increased from 13% to 20%, demonstrating the program's success in attracting the younger generation. Challenges related to productivity and marketing decreased, with productivity issues falling from 61.51% to 40% and marketing issues from 54.19% to 35%. The effectiveness of the training increased, with 90% of participants able to apply the training materials in their businesses. Support and communication from the implementation team was also rated as excellent, with responsiveness increasing to 95%. In conclusion, the program had a significant positive impact, but there are still challenges that need to be addressed in terms of productivity and marketing. It is recommended to focus on e-commerce technology capacity building, capital development, and product innovation, as well as strengthening ongoing mentoring to ensure the sustainability and development of MSMEs in the future
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Roswinna, Winna; Marina, Ida; Sukmawati, Dety; Priatna, Deden Komar; Yulianti, Maria Lusiana; Dasipah, Euis; Lasminingrat, Anne; Harti, Adi Oksifa Rahma; Dahtiar, Agi
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
Promoting Economic Independence Economic Independence through Digital Technology and Operational Management for Improved Product Competitiveness Marina, Ida; Harti, Adi Oksifa Rahma; Dahtiar, Agi; Fernanda, Billy Adrian; Hasanah, Hanna Ariah
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.778

Abstract

This community service program aims to increase the capacity and sustainability of Cilembu yam MSME players in Cilembu Village through structured training and mentoring. Activities began with six initial meetings involving 30 participants, mostly women aged 56-80 years old with basic education backgrounds. The training focused on digital technology and operational management, as well as new product development. Evaluation showed that the training successfully increased the use of digital technology from 72.26% to 85%, with a significant increase in the adoption of e-commerce platforms. Participation from younger age groups also increased from 13% to 20%, demonstrating the program's success in attracting the younger generation. Challenges related to productivity and marketing decreased, with productivity issues falling from 61.51% to 40% and marketing issues from 54.19% to 35%. The effectiveness of the training increased, with 90% of participants able to apply the training materials in their businesses. Support and communication from the implementation team was also rated as excellent, with responsiveness increasing to 95%. In conclusion, the program had a significant positive impact, but there are still challenges that need to be addressed in terms of productivity and marketing. It is recommended to focus on e-commerce technology capacity building, capital development, and product innovation, as well as strengthening ongoing mentoring to ensure the sustainability and development of MSMEs in the future
Co-Authors Adi Oksifa Rahma Harti Alinda Kamil Anggito Abimanyu Anni Sugihhartati Dety Sukmawati Euis Dasipah Fernanda, Billy Adrian Firli Muldan Gantini, Tuti Guruh Gunawan Harti, Adi Oksifa Rahma Hasan Sopandi Hasanah, Hanna Ariah Ida Marina Ida Marina, Ida Indra Gunawan Komar Priatna, Deden KS, Karyana Lasminingrat, Anne Leni Lutfiah Leni Lutfiah Maman Haeruman Maria Lusiana Yulianti Mochamad Ramdan, Mochamad Nataliningsih, Nataliningsih Njanjang Apandi Oktaviani, Neta Permana, Nendah Siti Rian Susila Ridwan Gunawan Winna Roswinna