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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia INTERACTION: Jurnal Pendidikan Bahasa Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Antropologi Sumatera Madani: Multidisciplinary Scientific Journal Journal of Social Science Utilizing Technology Journal of Social Science Utilizing Technology INTERACTION: Jurnal Pendidikan Bahasa
Andary, Ria Wuri
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Brand Recall on Indomie's Tagline "Seleraku" (Semiotic Analysis of Roland Barthes on Indomie's Tagline) Andary, Ria Wuri; Tamsil, Ilma Saakinah
INTERACTION: Jurnal Pendidikan Bahasa Vol. 11 No. 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v11i2.2153

Abstract

Brand recall plays a crucial role in building a strong relationship between consumers and brands. One important aspect of brand recall is the use of a tagline, which aims to create a lasting impression and strengthen brand recall. This study delves deeper into the power of the tagline "Seleraku" in building brand recall for Indomie products. Using Roland Barthes' semiotic approach, this research analyzes the deeper meaning behind the tagline. The findings show that the tagline "Seleraku" not only refers to taste but also creates a strong emotional connection between consumers and the Indomie brand. Through an analysis of advertisement content, it was found that the consistent use of visuals and text reinforces the connotative meaning of the tagline, such as pride in being a local product and personal attachment. This connotative meaning plays a significant role in shaping consumer memory of the Indomie brand. Furthermore, the study also found that the consistency of the tagline’s use across various advertising media contributed to Indomie's success in creating high brand awareness. Therefore, it can be concluded that the tagline "Seleraku" is a key factor in Indomie's success in building customer loyalty and maintaining its dominant position in the instant noodle market. This study contributes to a deeper understanding of the role of semiotics in marketing communication, particularly in the context of building brand recall.
The Value of Islamic Religiosity in the Migration of Admiral Cheng Ho in Archipelago, Indonesia Auza, Ara; Andary, Ria Wuri; Tamsil, Ilma Saakinah
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7525

Abstract

This research aims to explain the value of Islamic religiosity in Admiral Cheng Ho's migration to Nusantara, Indonesia. This research uses library research. The descriptive analysis method collects, compiles, analyzes, and draws conclusions. The results showed that China communicated Islamic culture as an effective way to be accepted in the archipelago. The migration step of Chinese diplomacy through Admiral Cheng Ho is said to have reflected the "Clean Diplomacy" diplomacy theory by emphasizing that diplomacy focuses not only on the ends but also on the means, and all negotiation processes are equally important. The value of religiosity in life practiced by Admiral Cheng Ho, believing in Allah SWT, appreciating, and respecting the people in the archipelago, illustrates the behavior of loyalty to the Chinese ruler by spreading Islam in the archipelago through trade routes.
Integrating Search Engine Optimization Standards into the Journalist Competency Test for Cyber Media Journalists Sahputra, Dedi; Andary, Ria Wuri; Tamsil, Ilma Saakinah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1180

Abstract

As a form of new media, cyber media requires a Journalist Competency Test (UKW) model. This study aims to determine the journalistic products produced by cyber media journalists and to design an alternative UKW model for cyber media journalists. The data was extracted from two news documentation published by mainstream media tribunews.com and detik.com, as well as test material in UKW Indonesian Journalists Association (PWI) through a qualitative content analysis approach, as well as interviews and observations from UKW implementation. The result is that there are differences in journalistic products produced by cyber media journalists compared to print media. There is a need to meet Search Engine Optimization (SEO) standards in producing journalistic products in cyber media. SEO helps online journalism compete in an increasingly competitive digital era, where audiences seek information from multiple sources. The UKW model is designed by adding SEO standards for young journalists level in test subjects 1.7. Writing News, 1.8. Editing Your Own News. For intermediate journalist level in test subjects 2.4. Writing Features, 2.6. Editing a Number of News. For main journalists level in the test subject 3.5. Determining Broadcast-worthy Coverage Material, 3.8. Writing Headlines/Comments. The UKW model with SEO content in this study can be an alternative test model to specifically test the competence of cyber media journalists. SEO models can improve journalist competence and the quality of digital journalism by providing the ability to optimize content, increase visibility, and reach a wider audience.
Co-Authors Abdul Haris Agnita Yolanda, Agnita Ara Auza Armansyah Matondang, Armansyah Dedi Sahputra Ilma Saakinah Tamsil Khairunnisah Lubis Khairunnisak Khairunnisak, Khairunnisak Purnama, Shinta Wulan Sihaloho, Arnelia Sun Wei Widya Pratiwi Zaman, Khalil