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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia INTERACTION: Jurnal Pendidikan Bahasa Jurnal Ilmiah Ilmu Komunikasi Communique Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) Akrab Juara : Jurnal Ilmu-ilmu Sosial GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Antropologi Sumatera Madani: Multidisciplinary Scientific Journal Jurnal Ilmiah Manajemen Informasi dan Komunikasi INTERACTION: Jurnal Pendidikan Bahasa Journal of Social Science Utilizing Technology
Ria Wuri Andary
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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LANGUAGE, EMOTION, AND ALGORITHMS: THE DYNAMICS OF COMMUNICATION IN THE SOCIAL MEDIA ERA Ria Wuri Andary; Ara Auza
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The social media phenomenon has transformed the way humans communicate. Algorithms, inherent in each platform, play a crucial role in shaping the information users receive, often prioritizing content that triggers emotional responses. This study aims to analyze the dynamics of communication in the social media era through the diverse interactions between language, emotion, and algorithms. Using a descriptive narrative literature review approach, this study examines how language evolves on social media, the role of emotion in content virality, and how algorithms reinforce emotional polarization. The results show that language on social media tends to be more concise, visual, and emotionally expressive, with a predominant use of emojis, abbreviations, and hyperbolic style. Emotions, particularly strong ones such as anger or emotion, have been shown to be key drivers of content virality, which are then amplified by algorithms to increase user engagement. This interaction creates a cycle in which algorithms select emotional language, generate viral content, and in turn, encourage users to imitate that communication style, forming a new digital communication culture. The conclusion of this study is that language, emotion, and algorithms mutually reinforce each other in shaping the way digital communication is perceived, with significant implications for digital literacy and communication ethics. Therefore, the development of more ethical and socially conscious algorithms is necessary to create a healthier digital space.
Brand Recall on Indomie's Tagline "Seleraku" (Semiotic Analysis of Roland Barthes on Indomie's Tagline) Andary, Ria Wuri; Tamsil, Ilma Saakinah
INTERACTION: Jurnal Pendidikan Bahasa Vol. 11 No. 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v11i2.2153

Abstract

Brand recall plays a crucial role in building a strong relationship between consumers and brands. One important aspect of brand recall is the use of a tagline, which aims to create a lasting impression and strengthen brand recall. This study delves deeper into the power of the tagline "Seleraku" in building brand recall for Indomie products. Using Roland Barthes' semiotic approach, this research analyzes the deeper meaning behind the tagline. The findings show that the tagline "Seleraku" not only refers to taste but also creates a strong emotional connection between consumers and the Indomie brand. Through an analysis of advertisement content, it was found that the consistent use of visuals and text reinforces the connotative meaning of the tagline, such as pride in being a local product and personal attachment. This connotative meaning plays a significant role in shaping consumer memory of the Indomie brand. Furthermore, the study also found that the consistency of the tagline’s use across various advertising media contributed to Indomie's success in creating high brand awareness. Therefore, it can be concluded that the tagline "Seleraku" is a key factor in Indomie's success in building customer loyalty and maintaining its dominant position in the instant noodle market. This study contributes to a deeper understanding of the role of semiotics in marketing communication, particularly in the context of building brand recall.
The Value of Islamic Religiosity in the Migration of Admiral Cheng Ho in Archipelago, Indonesia Auza, Ara; Andary, Ria Wuri; Tamsil, Ilma Saakinah
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7525

Abstract

This research aims to explain the value of Islamic religiosity in Admiral Cheng Ho's migration to Nusantara, Indonesia. This research uses library research. The descriptive analysis method collects, compiles, analyzes, and draws conclusions. The results showed that China communicated Islamic culture as an effective way to be accepted in the archipelago. The migration step of Chinese diplomacy through Admiral Cheng Ho is said to have reflected the "Clean Diplomacy" diplomacy theory by emphasizing that diplomacy focuses not only on the ends but also on the means, and all negotiation processes are equally important. The value of religiosity in life practiced by Admiral Cheng Ho, believing in Allah SWT, appreciating, and respecting the people in the archipelago, illustrates the behavior of loyalty to the Chinese ruler by spreading Islam in the archipelago through trade routes.
The Effect of Photographic Image Media on Students’ Poetry Writing Skills Mulkan Andika Situmorang; Dedi Satriawan; Namira Fitria; Ria Wuri Andary; Khairullah
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 4 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i4.4435

Abstract

This study investigates the effect of photographic image media on students’ poetry writing skills, aiming to determine whether visual-based learning can enhance creativity and writing performance. The research was conducted with 57 Grade VII students during the 2023/2024 academic year using a quasi-experimental design and a simple random sampling technique. The participants were divided into two groups: 30 students in the experimental class, who learned poetry writing through photographic image media, and 27 students in the control class, who received conventional instruction. Data were collected through pretests and posttests to measure students’ poetry writing skills. The results revealed that the experimental class achieved a higher average posttest score (73.17) compared to the control class (51.85). The improvement in the experimental group (57.35%) was considerably greater than in the control group (29.01%). Statistical analysis using a paired sample t-test indicated a significance value of 0.001, which is lower than the standard alpha level of 0.05. Therefore, the null hypothesis (H₀) was rejected, confirming that the use of photographic image media had a significant positive effect on students’ poetry writing skills. The findings suggest that photographic image media can be a powerful instructional tool for teaching poetry writing. By stimulating imagination and visual thinking, this medium helps students express emotions, select appropriate diction, and develop creative ideas more effectively. The study contributes to the field of language education by demonstrating the practical value of integrating visual learning aids to improve students’ engagement and achievement in poetry writing.
English for Informatics: Insights from Evaluating a Contextual Learning Module Fitra Elia; Devi Sospita; Ria Wuri Andary
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 1 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i1.3906

Abstract

This research article presents the findings of the assessment of the English I Module used by students of the informatics study program. The evaluation's goal is to determine how well the module supports the students' comprehension of technical English associated with the informatics sector in terms of effectiveness, relevance, and applicability. A questionnaire covering topics like material comprehension, content relevance to the workplace, contextual learning approaches, and preferred learning activities was filled out by 27 students and used to gather data. The results show that the module has been successful in promoting learning and has helped students' technical vocabulary and reading skills. These findings provide valuable insights for the development of future English modules that are more culturally relevant and adaptable.
Integrating Search Engine Optimization Standards into the Journalist Competency Test for Cyber Media Journalists Dedi Sahputra; Ria Wuri Andary; Ilma Saakinah Tamsil
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1180

Abstract

As a form of new media, cyber media requires a Journalist Competency Test (UKW) model. This study aims to determine the journalistic products produced by cyber media journalists and to design an alternative UKW model for cyber media journalists. The data was extracted from two news documentation published by mainstream media tribunews.com and detik.com, as well as test material in UKW Indonesian Journalists Association (PWI) through a qualitative content analysis approach, as well as interviews and observations from UKW implementation. The result is that there are differences in journalistic products produced by cyber media journalists compared to print media. There is a need to meet Search Engine Optimization (SEO) standards in producing journalistic products in cyber media. SEO helps online journalism compete in an increasingly competitive digital era, where audiences seek information from multiple sources. The UKW model is designed by adding SEO standards for young journalists level in test subjects 1.7. Writing News, 1.8. Editing Your Own News. For intermediate journalist level in test subjects 2.4. Writing Features, 2.6. Editing a Number of News. For main journalists level in the test subject 3.5. Determining Broadcast-worthy Coverage Material, 3.8. Writing Headlines/Comments. The UKW model with SEO content in this study can be an alternative test model to specifically test the competence of cyber media journalists. SEO models can improve journalist competence and the quality of digital journalism by providing the ability to optimize content, increase visibility, and reach a wider audience.
Kelas Tenda Bencana (Kedana): Penerapan Model Pembelajaran Aktif Bagi Siswa Yang Terdampak Banjir bagi Sekolah-sekolah Di Kabupaten Deli Serdang Dan Kabupaten Langkat Dedi Sahputra; Nadra Ideyani Vita; Ria Wuri Andary; Mulkan Andika Situmorang; Hartono Hartono; Habib Satria; Zulkarnain Lubis; Retna Astuti Kuswardani
Pelita Masyarakat Vol. 7 No. 2 (2026): Pelita Masyarakat Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v7i2.17222

Abstract

The implementation of Community Service for Disaster Emergency Response (DPPM 2025) is themed "Disaster Tent Class (KENDANA)". This activity is a quick response to the impact of floods and landslides that disrupt the learning process in the Deli Serdang Regency and Langkat Regency areas. The implementation refers to the administrative and technical guidelines of the DPPM. The scope of activities includes: (1) coordination and mapping of needs with partners (schools and local governments), (2) survey of the condition of affected educational facilities, (3) implementation of emergency learning through "tent classes" and training for educators in Deli Serdang and Langkat, (4) monitoring, documentation, and handover of outputs (5) grants of emergency learning tents, study supplies and school uniforms to students (6) grants of complete drilled well packages (7) basic food assistance to the people of Sekoci Village, Besitang District, Langkat Regency. The educational materials applied are based on active and adaptive learning (ice breaking, educational games, strengthening literacy and basic numeracy) and are outlined in emergency learning modules. The activities were carried out at five schools across three districts in Deli Serdang and at one school in Sekoci Village, Besitang District, Langkat. A total of 187 students affected by the floods participated in the activities. The administrative and technical outputs submitted include emergency learning modules, participant attendance lists per location, photo and video documentation, and implementation reports per location. In substance, this program has succeeded in facilitating the return of structured learning activities at the primary and secondary levels at several locations and increasing the capacity of teachers in managing post-disaster learning.
The Role of Social Media in the Formation of Global Cultural Identity Agnita Yolanda; Ria Wuri Andary; Ilma Saakinah Tamsil; Khalil Zaman; Sun Wei
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.2102

Abstract

Background. In the contemporary digital era, social media platforms have become a dominant force in shaping cultural identities across the globe. The rapid dissemination of information and interactive communication fostered by platforms such as Instagram, TikTok, Twitter, and Facebook has significantly contributed to the formation of a shared global cultural identity. Purpose. This research explores the role of social media in influencing cultural perceptions, values, and behaviors among diverse communities. The primary objective of this study is to analyze how social media facilitates cultural exchange and contributes to the convergence of cultural norms, while also highlighting the tensions between global and local identities. Method. This study adopts a qualitative approach using content analysis and semi-structured interviews involving 30 active social media users from different cultural backgrounds. Data were analyzed thematically to identify recurring patterns and narratives regarding cultural identity construction. Results. The findings reveal that social media functions both as a platform for cultural homogenization and as a space for cultural hybridity. While global trends and popular content promote a sense of shared identity, users also reinterpret and adapt these influences to fit their local cultures, resulting in the emergence of hybrid cultural expressions. Moreover, the study indicates that social media plays a crucial role in youth identity formation and in promoting cross-cultural understanding. Conclusion. In conclusion, social media acts as a double-edged sword—supporting the development of a global cultural identity while preserving unique cultural elements. Future studies are recommended to further explore this dynamic in different regional contexts.
Co-Authors Abdul Haris Agnita Yolanda Agnita Yolanda, Agnita Ara Auza Armansyah Matondang, Armansyah Dedi Sahputra Dedi Satriawan Devi Sospita Devi Sospita Fitra Elia Fitra Elia Habib Satria Hartono Hartono Ilma Saakinah Tamsil Khairullah Khairullah Khairullah Khairunnisah Lubis Khairunnisak Khairunnisak, Khairunnisak Khalil Zaman Mulkan Andika Situmorang Nadra Ideyani Vita Namira Fitria Purnama, Shinta Wulan Ressi Dwiana Retna Astuti Kuswardani Sere Simanjuntak Sihaloho, Arnelia Sun Wei Sun Wei Widya Pratiwi Zaman, Khalil