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All Journal Logika : Jurnal Penelitian Universitas Kuningan Balong International Journal of Design Visual Heritage: Jurnal Kreasi Seni dan Budaya Wimba: Jurnal Komunikasi Visual Jurnal Signal Journal of Innovation and Sustainable Empowerment Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Rekayasa Sistem
Azhar Natsir Ahdiyat
Universitas Kuningan
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGEMBANGAN DESAIN IDENTITAS VISUAL UNIKU SEBAGAI UPAYA PENJENAMAAN UNIVERSITAS Herlina, Elin; Azhar Natsir Ahdiyat; Jerry D. Rahajaan
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

In the current era, universities face significant challenges in operating under increasingly commercial principles. One crucial aspect of addressing these challenges is branding, in which visual identity plays a key role. Universitas Kuningan (Uniku), as a private higher education institution in West Java, has established visual identity elements and has begun branding initiatives. However, inconsistencies in the use of emblem and variations in their application are still frequently observed. Therefore, Uniku needs to further develop its visual identity to enhance professionalism, consistency, and integration. This study aims to analyze the current state of Uniku’s visual identity and develop a more integrated, comprehensive, and branding-oriented visual identity design and system. The development process adopts Alina Wheeler’s Universal Identity Design Process approach. The study results in a range of design assets, including visual identity elements, brand collateral, and an identity system aligned with Uniku’s vision, mission, objectives, target audience, image, and persona. These developments serve as recommendations for the university in strengthening its branding efforts, positioning Uniku as a leading university by 2035. Keywords: Visual identity, brand, branding, university, Uniku
MAKNA ILUSTRASI SAMPUL MAJALAH TEMPO EDISI ‘KEJARLAH DAKU, KAU KUBEKAP’ Ahdiyat, Azhar Natsir; Saidi, Acep Iwan; Sachari, Agus
Wimba : Jurnal Komunikasi Visual Vol. 15 No. 1 (2024)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.15.1.4

Abstract

Cases of corruption involving well-known figures in Indonesia always draw public attention. One such figure is the politician Setya Novanto, who was embroiled in the e-KTP corruption case in 2017. This case was considered a significant corruption case, thus the topic also expanded and became a concern for the society. Due to the importance of this case, Setya eventually became the main figure in the cover illustration of Tempo Magazine's edition titled "Kejarlah Daku, Kau Kubekap" (Chase Me, I'll Smother You) which indicates certain implicit elements including signs and meanings that are interesting to uncover. The purpose of this study is to analyze the visual sign structure and reveal the meanings contained in the cover illustration of Tempo Magazine's edition "Kejarlah Daku, Kau Kubekap". Unveiling the meanings behind the signs present in the magazine cover illustration is made possible using a visual semiotics approach, specifically Barthes' semiotics concept. This study concludes that the meaning contained in the cover illustration of Tempo Magazine is Tempo highlighting news about indications of Setya Novanto's dramatic steps using the central government as a hiding tool from the pursuit of the Corruption Eradication Commission (KPK) related to the e-KTP corruption case. keywords: illustration, magazine cover, visual semiotics, signs, meanings.
Co-Authors Acep Iwan Saidi Agus Sachari Elin Herlina Elin Herlina, Elin Jerry D. Rahajaan Rahajaan, Jerry Dounal Rika Nugraha Sandra, Fitria Syamfithriani, Tri Septiar Yulyanto Yulyanto